Twitter is a great platform to help you market your brand, show off your expertise, or find new contacts. It has a reputation for being the place people go to discuss the sandwich they had for lunch, but that’s doing it a disservice. After all, any opportunity to network is a worthwhile one, and Twitter has the added bonus of allowing you to work in your pyjamas. But how can you make Twitter work for you?
Twitter tip No. 1
Get Involved. It sounds obvious, but you’d be surprised. Twitter is a conversation, and not just an opportunity to post all of your opinions for the world to see. Reply to what people are saying, and get involved with conversations surrounding trending hashtags (for example #CraftHour). You might find that people with similar business to yours hold Twitter chats you can get involved in. And if not, you could even consider running one yourself.
Twitter tip No. 2
Use images and links. research shows that people engage more with Tweets that include images and/or links than they do with plain text. On a very basic level, it’s probably because there is actually something to engage with, but whatever the reasoning it’s a good thing to bear in mind. It also makes your profile page look more interesting to stalkers/prospective future clients.
Twitter tip No. 3
Know your audience. Who are you aiming to reach? That should influence the kind of content you share, the tone you use, and the people you follow. If you’re writing content for a new vegan cafe, it’s probably not worth sharing an image of the awesome steak sandwich you had for lunch. It’s a common-sense point, but it’s an easy place to start alienating people if you don’t have your audience in the forefront of your mind when you start posting.
Twitter tip No. 4
Consider using ads if you’re a business – If you’re ready to kick things up a notch, consider using ads on Twitter. You’ll be able to get your tweet into far more feeds than by just tweeting alone. Assuming that you know your audience and how best to appeal to them, it could pay dividends to make sure you appear in the newsfeeds of your target demographic.
Twitter tip No. 5
Tweet regularly. Twitter is the kind of place where both quality and quantity count. There are hundreds of tweets every day on the timeline, so if you want to attract attention you have to rise above the noise. Interesting tweets which get lots of interaction will help you do this, but the odd one or two here and there isn’t enough. Consistency is key. If you have to, investigate the use of a scheduling tool like Hootsuite, Buffer, or Sprout Social. We won’t judge you.
Twitter tip No. 6
Make sure people can find you – Social media is an immediate thing and if you have an existing off-Twitter following you should be making the most of it . Make sure you link to your Twitter everywhere you can. We’re talking on your website, in your shop, in email newsletters, on other platforms… Nobody has ever made a mental note to follow somebody later and then actually remembered. Help your current audience to strike while the iron’s hot.
Twitter tip No. 7
Post a variety of content – It’s great that you like the full back catalogue of Gandhi’s inspirational quotes, but you need to be adding something original to people’s’ newsfeeds too. If you come across relevant articles that you like, share them. Cool and relevant images? Share them. Retweet other people, maybe add in the occasional GIF (the internet loves GIFs), and your profile will be interesting before you know it.
Twitter tip No. 8
Realise it takes time – Once you start engaging with Twitter and keeping it consistent you should start seeing a difference. The thing is, it might not happen as fast as you want it to. Resist the urge to buy followers, because it’s always obvious. Resist the urge to start using ‘automated’ following programs, because it’s generally pretty inaccurate. Resist the urge to use automatic ‘thanks for following!’ DMs, because it’s a big turn off. There’s no shortcut better than posting consistently great content, sorry.
We can’t wait to see what you get up to on Twitter – don’t forget to give us a follow at @GoHowNow, and keep an eye on the website for some awesome experts who want nothing more than to help you along the way.