How to Step Up Your Social Media Marketing

For this article, we’re going to go ahead and assume you know the basics of online marketing. If not, you should make sure to check out our tips for increasing your Twitter follower numbers as well as this one. After all, we don’t want you to be doing half a job when it comes to social media. And we especially don’t want you to be doing half a job on our say-so.
It’s all very well to have great social media accounts for your brand, as well as engaging with other people and linking to sites you love. However if you’re relying on having a Facebook page and a Twitter account ticking over and nothing else, you might find that it’s difficult to speed up the growth of your channels or reach the engagement targets you set yourself.
We’ve put together a list of other things you should probably be thinking about. These options may not work for everybody, but they’re certainly a good place to start.

Paid ads

One of the main mediums that have proved to be successful in terms of promoting a brand online is paid advertising over social media. On Facebook you can choose your audience by age, location, interests, and even relationship status. It’s creepy as hell if you think about it too much. In fact, it’s best to focus on taking everything you know about your demographic and using that knowledge to build the perfect audience. You can choose what outcome you want, from gaining followers to getting clicks to a website. Twitter operates in a very similar way and, since you can set your own budget it’s definitely something worth experimenting with.

Twitter Cards

With just a few tweaks to the HTML of your site you can change how content looks when it’s shared on Twitter. That sounds complicated but there’s hundreds of tutorials for this online, or you might have a friend you can bribe. Or you could try learning some coding basics on HowNow. If you’re a photographer you can make sure your photo shows up front and centre when you share a link. If you’re selling physical products you can share a listing which features an image alongside the price. There are 9 different Twitter Card iterations to choose from, and the best thing is that if the public share your content it’ll show up the exact same way.

Competitions

If you want to foster a sense of community and get more engagement amongst your existing followers social media competitions are a good way to go. They’re also great for engaging your existing followers. It’s pretty simple – you offer a prize in exchange for a comment from a follower, and then pick a winner. That might be out of the hat or it might be based on merit, but either way it’s a great way to start a conversation. After all, engaged followers are much more likely to stick around.

Pay attention to analytics

Facebook, twitter, and most third-party CMS systems have inbuilt analytics which are can be incredibly useful. Did you post something that got a lot of engagement? Awesome. It’s probably worth posting similar stuff again. Have you noticed that there are times of day when you get more impressions? Again, that’s information you can use to dictate when you should be posting your best content.

Social media

These are just a few pointers, but the world of social media is vast and constantly changing. If there’s something we haven’t quite covered here, it might be worth getting one-on-one help to iron out any issues. Keep an eye on HowNow – we might have just the expert for you.


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