We were very fortunate to be able interview the lady behind the extremely successful site the Lady Boss Blogger. Elaine Rau is the hard working and talented lady behind this successful site for female entrepreneurs. Many women come to Elaine’s site looking for inspiration and motivation as well as business tips from the many interviews and guest posts she has on her site. So why don’t we get to it, I am sure you’re keen to find out more about how Elaine became so successful.
Tell us a bit about you and your blog?
I feature female entrepreneurs from all walks of life and from all over the world on my blog, LadyBossBlogger.com, via interviews and guest posts as a source of inspiration, motivation and continued education for current and aspiring entrepreneurs.
I read you started your blog as a way to connect with other women and online experts – but why did you choose a blog?
I didn’t always have stable internet so I needed something that consumed little bandwidth. I was living in a third world country and sometimes our electricity would go out for days, so I needed to craft my interviews in a way that allowed me to work offline, which is why I sent them as word docs so I could download and edit them offline if need be. Additionally, I wanted to be able to reach people on the other side of the globe who sleep when I’m awake and vice versa and the best way to do that was simply to send them the interview to complete on their own time.
How did you go about starting a blog?
I wanted to blog about lady bosses around the world to gain insight into the way they did business regardless of their backgrounds, cultures, and upbringing and see what concepts overlapped.
What is one key bit of advice you would give someone who wants to grow their blog?
Be patient, your blog isn’t going to boom overnight. It’s a fierce combination of consistency and perseverance that will take you from where you are to where you want to be. Seek advice from those who have gone before you.
What do you think you have done differently to others to make your blog a successful business?
My blog was never about me, that is where most bloggers trip before they even start. My blog was a resource for other people, including myself! I was an avid reader of my own blog! I wasn’t the expert, I showcased experts and in so doing, I learned from the best.
What advice would you give to entrepreneurs who want to start building a social audience starting with zero followers?
Post every single day on all of your platforms. If you don’t have a constant presence online, you’ll fade in to the background. That being said, make sure the content you’re putting forth benefits the people who might see it. If your posts add value to people’s lives, you’ve got the success formula.
But once again, be patient, building an audience is like growing a tree, you must plant the seed, water it every single day, and watch it grow steadily. Most people who you see as ‘overnight success stories’ have been plugging away in the dark for years before they surface.
Even the ones that have only been doing it for a year. I worked on my blog from the minute I woke up in the morning at 7am to when I closed my eyes at midnight. I posted on my blog 365 days without fail. Did my consistency and perseverance pay off? Yes it did. You must put in the work. My audience of 100K followers didn’t just magically appear. I started at zero a year ago as well.
What is one bit of advice you have heard from an entrepreneur in your interviews that has really stuck in your mind?
It’s not the opportunity didn’t work for you, it’s you didn’t work for the opportunity.
Follow Elaine/ Lady Boss Blogger on her blog and social!