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Have you thought about mixing up your format of teaching or educating? Whether you are looking at a new way to educate your employees such as through training modules. Or maybe you’re a private tutor looking to educate more people at once without hosting them all in your home. Here are 5 Pros to educating  through Video based learning.

1. It’s more engaging and efficient than reading text

Video is one of the most engaging and efficient way to get information into your audience.  Did you know that the human brain  processes videos 60,000 times faster than it processes text. So it’s literally more time efficient and productive to learn through video than it is reading many documents and text. That’s not to say however, that you shouldn’t support video format with some summary points in a document.  Use video to deliver the core information and a document to hold the summary if they wish to glance back later.  Read more here.

 

2. Video allows you to be everywhere

Using video based learning is far more personal and allows you to either have a recorded version of you teaching without you having to be there physically or a live streamed one.  Using a video style of teaching means you can express yourself in the way you would normally and this can be much more persuasive compared to other formats. This can be great if you’re a private tutor and have a high demand for lessons but have little space to host them in your house. This can also be great for a company wanting to do a mass staff induction where you want to deliver a lot of information quickly and clearly.

3. Video based learning is more cost-effective

As a company or a small business or a solo-entrepreneur costs are important to your business. If you’re looking to save money on the long run and reach more learners without increased location and printing costs, then video learning is the way to go! If you think about the potential printing, location, and travel costs not to mention time- then you could be saving hundreds and if you’re a large business; potentially thousands! if you an individual tutoring you could sign up to HowNow for a year at £22 a month and cut out your £4 return bus and 40 minute traveling to each students house. Savings made easy.

 

4. It’s accessible and portable

There is a rise in micro learning – learning a small unit of something – a bitsized amount.  Video learning can be accessed through a website by a provider such as HowNow- meaning anyone with an internet connection can log into your online school and start learning straight away. This makes it accessible and portable – so you could be taking these small video units on the commute into work or maybe during the holidays at home.

5. Perfect for Visual Learners

Did you know 65% of the population are visual learners according to the social science network. That means not using video format or a picture format could mean you are not teaching 65% of your audience in their best medium. For those learners that are not visual or audio then the supporting text material can be a great way to cater to all your learners.

 

 

 

Starting a business is hard enough but then marketing it can be harder if you don’t have someone to produce beautiful Social Graphics for you. Don’t worry if you can’t afford a graphic designer just yet; there are some great free tools you can use to create amazing graphics for your social channels and business. Here are our top picks

 

 

1.Canva

Canva is a fantastic Social Graphic tool, they offer a range of preset dimensions, for social graphics, website, infographics, Instagram posts and much more. They also allow you to customise existing templates, so you can adjust the colours, font and change the setup. You can also import images from elsewhere and then add text and icons to it. Canva is what we use and we love it. You can pay for this if you wish to upgrade to unlock more features.

Image of canva and the image examples made on it

 

2. Stencil

Is a great tool for creating marketing promotions and content. Stencil is a bit more limited than Canva, you can not make the most of free access and will have to pay for it if you wish to make more than 10 images a month. However, it has a very extensive range of icons, images and templates for you to use making sure you never run out of options or inspiration. If you visit this site you can get a discount code: 10%

image of stencil tool

 

3. Piktochart

Picktochart is your go-to tool for infographic creation. You have seen infographics before I am sure? They perform so well in displaying complex information or an idea to your audience. If you got numbers and stats you want to share then use this tool to build a fantastic infographic for your business.

image of infographic

 

4. Snappa

A Social Graphic tool that you can use to make beautiful graphics. It has an extensive library of assets for you to use but you need to pay monthly to download more than 5 images a month and to have more than 1 user. You can publish directly to social media accounts which could be handy. Give this platform a trial you might love it so much you are fine with paying $10 a month for unlimited downloads. I mean $10 isn’t much if you end up downloading a considerable amount of graphics.

image of platform

 

 

If you’re starting a business, maybe you’re teaching online and you think your laptop webcam may just not be up to scratch. Or you use a desktop computer which does not have a webcam and microphone and you think it’s time to invest in one. The webcam quality in modern laptops is getting far better but sometimes an external webcam is just a better purchase- giving you more flexibility in the quality you can choose from as well as giving you more freedom in where to position it. We have scanned the shops and internet for the best webcams for under £100. Check out our list below:

 

1.Logitech C922 Pro Stream

£84.99 from Game

 

This is a top of the range webcam designed for gamers which means it has fantastic streaming capabilities.  This one is the highest price point out of the ones we suggest, however, it is worth every penny.In fact, I think it’s probably the best webcam for under £100. This webcam lets you record and stream in HD1080P. It supports 60fps at 720p. This basically means if you are doing any fast action on your webcam such as dancing- it’s going to pick up your moves smoothly without jittering and lagging ( the tech term used for a delay in a video). It has a high functioning mic built into the webcam picking up the sound and transmitting sound from all directions; So if you’re teaching a musical instrument online it’s going to pick up the sound with clarity for you. Bonus feature: Comes with a fully adjustable tabletop tripod.

 

 

2.Logitech HD Webcam C270

£19.99 from Currys PC World

 

Another one from Logitech. This one is very much at the lower price point. It does not offer the same quality features that their more advanced model offer, but still does what most people would consider enough for their needs. This is a good option if you are starting to stream more often as you teach online but are not ready yet to spend nearly £90 on a webcam. It has HD video quality at 720p. It also had a built-in microphone. But don’t take our word for it, check out the average 4.5/5 star review on their Currys website from an incredible 428 people!

 

3. Microsoft LifeCam HD-3000 USB Port Webcam

£21.95 from Amazon

 

This lovely camera from Microsoft performs pretty well with a built-in mic that can pick up sound from multiple directions as well noise cancelling the acoustics that you sometimes hear on a video call. So this, in theory, should be pretty good for sound quality. I mean it has an average 4.5/5 star reviews from 904 customers, so people must be pretty happy with it. It records and streams videos at 720p HD at 30fps like most competitors.

 

 

4. Hue HD Pro Webcam

£54.12 from Greens Stationary

 

This is definitely a camera that is flexible (in the literal sense) to your needs. It’s super bendy neck makes it easy to position the camera where you want, so you are getting the best angle for streaming or recording in HD. It features full 360 rotation so you can share all of your surroundings.

 

5. Logitech C170 HD webcam

£16.99 from Currys Pc World 

 

This is a great camera for those with a very tight budget; coming in at the lowest price on best webcam under £100.  It’s the cheapest camera we have found but the best at this budget price. Logitech is the market leaders I believe in webcams. So if you’re going to go budget, then go with them. This webcam has a built-in mic meaning you don’t have splash out more for an external mic. It records in 1024 x 768 resolution. The universal clip also means you can attach it to a shelf or something else as well as your monitor.

 

 

 

What’s a domain name some of you might be thinking and why do I need to buy one? You know the famous ‘www.’ then the name that follows that such as amazon.com? Well, it’s that thing that you write in the address bar to go to a website. It’s a great way to grow your brand, come across professional and be taken more seriously by your customers. Also, if you own and register your domain name that is consistent with your brand it will stop competitors pulling away search traffic from your site. We’ve done a bit of research on how much it will cost you and what you will get from each domain provider. Have a look below to find out where to buy your domain name.

 

1.GoDaddy

Probably the only one you have heard of from the heaps of advertising they do especially at the Superbowl. GoDaddy is great at helping and educating you on how to go about buying your domain name. it’s probably the go to for where to buy your domain name.

.co.uk is £0.01 for the first year if you register for 2 years or more. After the first year, it’s £9.99 each year.

.com is £0.99 for the first year if you register for 2 years or more. After the first year, it’s £13.10 each year.

With .com you also get the following extra’s free of charge: Parked Page, Domain forwarding & masking, Total DNS control, Change of registration, Getting started guide, Status alerts and Domain locking.

.club is £7.99 for the first year and £12.10 each year after that.

.pro is £3.63 for the first year and £14.21 each year after that. ( this domain used to be limited to certain professions but now anyone can buy this domain)

 

 

2.123 Reg

This claims to be the no.1 website for the domain names in the UK. They also offer you a free forwarding email and a free two-page website for free to get you started. GoDaddy offers you the chance to start with a free website but you have to pay pretty soon after that. So let’s get down to costs – all costs also include free DNS control:

.co.uk is free for the first year if you register for 2 years or more. After the first year, it’s £9.99 +20% VAT.

.com appears to be £11.99 for the first year +20% VAT.

.club appears to be £7.99 for the first year +20%VAT.

.Pro appears to be £2.99 for the first year +20%VAT.

 

 

3.1&1

This website includes a range of features you can sign up to as well as purchasing your domain name.  They Include a free 2GB mailbox email address, private registration and SSL certificate when purchasing your domain name.

.co.uk is £0.99 +20%VAT for the first year and then £9.99 +20% VAT every year after that.

.com is £0.99 + 20% VAT for the first year and then £12.99 +20%VAT  each year after that. This domain also includes a one-off ICANN fee of £0.11.

.club is £0.99 + 20% VAT for the first year and then £14.99 +20%VAT  each year after that. This domain also includes a one-off ICANN fee of £0.11.

.Pro is £14.99 +VAT  each year. This also includes a one-off ICANN fee of £0.11.

 

 

 

4. Names

You get a free website for the first year when you sign up then it’s £14.40 each year after that.

Names also give you a free email account and webmail, Domain and email forwarding as well as advanced DNS control. What they do offer which other domain buying websites do not is an offer with Shutterstock which gives you 40% off packs of 5 or 25 images. This could be great if you’re thinking of buying images from here. However, we have a nifty little guide to where to get fantastic royalty free stock imagery. Check out our guide here.

.co.uk is free for the first year. When purchasing a two-year registration it costs £16.78

.com is £17.99 for a 1-year registration.

.club is £11.99 for a 1-year registration.

.pro is not available from this site.

 

 

 

Hopefully, this has outlined some sites that can get you your domain name at the price and deal which suits your business.

You may have been flicking through your own library of images thinking nope not that one or that one, as you try to find beautiful photos for your business’ website, social media or blog. Fear not, the days of searching Shutterstock and Getty and discovering just how much you need to spend are over. There are a fantastic wealth of royalty free stock images you can access out there. You would be surprised by the quality – it’s outstanding. Explore the sites we have below; to give your business the professional look you need without emptying your pockets.

1.Unsplash

This is the first place I was made aware of when I was stuck in the same spot as you. It’s shocking how good these photos are and how generous people are with sharing their love of photography through royalty free stock images. I know a couple of contributors who love the idea their images could help a young business.

Example image- Photographer: Samuel Scrimshaw

Person standing on top of a mound near a cliff

 

 

2. Pexels

This is another fantastic site that has extremely high-quality content for you to use completely for free; regardless if it’s personal or commercial. Feels a bit like daylight robbery right? They have a great feature on this site where you can see the top photographers that are trending right now, allowing you to select images more easily. What’s nice about this feature is that these top photographers who are donating so much free imagery to this space can receive donations. So, if you feel guilty for using 15 of their images- although you shouldn’t, as they’re putting images out there to share; you can make a donation to this photographer to support them in their work. Think of it as a token gesture.

Example image – Photographer: Bruce Mars

Man sitting on floor using his laptop and phone

 

 

 

3.Pixabay

This site is great as it has over 1.3 million photos up for use. This is fantastic as it has videos- a great resource for you to have. They also have vector graphs and illustrations! This site just keeps on giving! Definitely, pay them a visit.

Example Vector Graph- Creator: Gordon Johnson

Vector Graph of House

 

 

4. Kaboom Pics

This site has a range of photos which you can search by category. Most photos also come in different sizes and come with a downloadable colour palette.  More beautiful free images; not much more to say.

Example Image- Photographer: Kaboom Pics

Coffee Cup

 

 

5.Picjumbo

This site was created by Designer and Photographer Viktor Hanacek in 2013. This site has a lot of photos with really useful category breakdowns to help you find that perfect image quicker. If you like a particular photo it allows you to see more similar photos that may have been taken at the same photoshoot. So, this allows you to handpick the images that do it for you. Who knew there would be such a selection of royalty free stock images.

Example Image- Photographer: VIKTOR HANACEK

A man waits for a subway train in Prauge

 

 

We live in a visual world, judging something by its cover ( even though you’re constantly told not too) we instinctively do it. Research has indicated you only have 7 seconds to make a strong first impression. Check out these sites and find the image that best suits your needs.

P.s our title image is from by Nursultan Rakysh on Unsplash

Once you’ve decided to teach classes on HowNow, and you’ve planned what your lessons will be like, it’s time to post your class listing. This is what students will see when they make their bookings, so a great listing is crucial. Luckily, we put together a guide for how to complete each section.

Title and description

class listing

The first thing you’ll need to come up with for your class listing is a title and a one-line description. These appear on the browse pages so they need to be compelling to attract users to click. Try to avoid having a one-word class title, or using the words ‘one-to-one’, ‘group’, or anything like ‘class’ or ‘lesson’. Students will already know that it’s a class by the fact that it’s on HowNow, and you’ll use your tags to let them know if it’s one-to-one or for groups. Try to make your one-line description long enough to fill the space available – so about 100 characters.

Header image or video

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You have the choice between adding a video introduction to your class or adding a header image. These appear within the class listing itself. If you add a video, make sure you introduce yourself and what students will learn in the class. However, avoid going into so much detail that people no longer feel the need to make a booking. If you decide to add an image instead, make sure it’s a high quality one. Avoid images with a white background, and images which are actually a lot of text. If you want to use a logo, the place to do that is as your profile picture rather than as a header image.

Overview

screenshot-116

 

This is the section where you can give users an idea of what your class offers without going into specifics. This overview needs to apply to people who are visiting your class listing to book their tenth session just as much as it applies to total beginners, so keep it general and use lots of keywords because those will help your SEO. You might choose to give a bit of information about your teaching technique, or what a student will gain from a series of sessions with you.

What you need

screenshot-111screenshot-112

The next section you’ll come to when writing your class listing is ‘what you need’. This lets the student know what they’ll need to have access to before they take your session. You need to give them the best possible opportunity to get prepared before the day, so list everything. You might have a long list or a very short one. It may be that you don’t require your students to have anything. All of these are fine, just make sure you’re transparent in your listing.

Pricing, keywords, etc.

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This part of your class listing will actually appear at the top of the page next to your header. This is where you can let people know what levels you can teach, what languages you teach in, and how much you charge. You should also add keywords, but definitely avoid using words like ‘lessons’, ‘classes’ and ‘online’. Everything on the site is an online class so these won’t help you to stand out. Make sure your keywords refer to the content of the class.

What to expect

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Make sure that your class listing lets people know what to expect in your sessions. If you are teaching both one-to-one and group classes, try to let people know what the differences between the formats will be. Once you’ve done that people will be able to decide which type of class they’ll be happier taking part in and a comfortable student is a goof student.

Availability

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It’s vital that you connect your Google calendar to HowNow. This is the easiest way for you to let us know when you’re available. A great class listing will give potential students a lot of time options. By having as much free time in your calendar as possible you maximise your chances of getting bookings.

Ultimately, your HowNow class listing is the place to sell yourself. Don’t be afraid to brag, but don’t forget that you also need to appeal to total beginners who might not know what you’re talking about. That’ll soon change after your first session, though.

We’ve already talked about how to create listing on HowNow so that it grabs as much attention as possible. But what about your profile? That can be just as important when it comes to selling your classes, but sometimes it’s the thing that gets overlooked. We write so many profiles these days that it’s easy to get blase about them. But resist the temptation to just write any old thing – it’s worth taking time over.

Do some bragging

Have you ever won an award? Do you have ten degrees? Have you been featured in the press? Details like this are great as they help to cement the impression that you’re an expert in your field, so mention them in your profile. That’s not to say that if you don’t have paper qualifications your classes will be worth less. Whatever makes you confident that you’re a great teacher, that’s the thing you should be bragging about.

Sell yourself, not your class

There’s a very good chance that you’re not the only person in the world teaching your subject. You might not even be the only person on HowNow teaching your subject. So why should a student choose you to be their teacher? Remember that your profile will appear on each of your class listings so don’t go too in-depth about any subject. Just give a general overview of why you’re great.  If you have any feedback from former students, that’s a brilliant thing to include too.

Give a sense of your personality

Your profile on the website will give students a chance to get to know you better. They’ll be much more comfortable taking classes with someone they feel familiar with, rather than a total stranger. Are you a fan of anything? Do you do anything interesting in your spare time? Were you Coney Island Hotdog Eating Champion in 1998? It might not seem relevant to making people sign up to your class, but people are much more likely to want to work with someone they’re able to warm to.

Have a great profile picture

You’ve used your profile to give potential students an idea of why you’re qualified and what you’re like as a person. You’ve given them a really positive impression. Now you need to cement that positive impression by adding a great profile picture. This should be a picture of yourself, and preferably just your head and shoulders. The profile picture field is a bit tight for full-body shots. You can take a photo using a selfie stick and a phone – it doesn’t have to a work of art. Users are much more likely to sign up to classes where they can see the teacher because it creates a subconscious trust. After all, if there’s just a logo, or a picture of a plant pot, how do they know their teacher won’t be a robot.

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Once you’ve got your profile set up and you’ve listed your first classes, don’t forget to spread the word among your following and encourage them to get booking. We can’t wait to watch your classes develop.

If you’re reading this, you’ve probably discovered HowNow. We’re giving everyone the chance to learn from experts in all kinds of subjects from all over the globe. We’re also giving everyone the chance to teach others what they know in online classes. But why should you start teaching classes with us? Well, let’s start with these reasons.

1. A worldwide audience

The fact that HowNow classes take place online means that your potential students could be anywhere in the world. If you want to teach around a full time job there’ll be people up for taking classes at pretty much any time that is convenient to you. There’s no need to spend loads of money on travel for either you or your students, which means it’s super-easy to keep them coming back.

2. There’s no need to hire a venue

When you’re teaching from the comfort of your own home there’s no need to worry about finding the perfect venue for your HowNow classes. As a result, there’s no stress about how students will find you, and you’ll also never have to worry about the risk of spending loads of money on a venue only to have nobody turn up. With the financial risk removed, you’re free to make your classes as regular as you like. In fact, the more the merrier.

3. You can be your own boss

There’s nothing quite like being your own boss. You don’t have to answer to anyone, there’s no need to explain yourself, and there’s no pressure to work set hours as requested by somebody else. You might choose to start teaching part time for some extra pocket money. However, you’ll have the potential to grow your business and take it full time, so being your own boss is genuinely within reach.

4. Share your knowledge

Wouldn’t it be great if there was a whole new influx of people who were just as interested in Polymer Clay modelling as you? Well, when you start sharing your knowledge you might find you start inspiring people. You’re the best advocate for the thing you love to do. If you want to get more people involved, teaching them how is a fantastic start.

5. Turn your passion into profit

Pretty much everyone has a passion. Relatively few people get to actually profit from theirs. For most people, their passion is a thing to be indulged in after work, or at the weekend. We want to see more people taking the leap and starting to make money doing something they really love. We think that teaching classes is a great way to start doing that. Who knows where it could lead?

6. We’ll take care of everything

All you need to do is let us know what times you’re available to teach classes by adding your availability to a dedicated Google Calendar. After that, users can book hour-long slots without you needing to worry about any complicated scheduling. We’ll also email your students to confirm their bookings, and we’ll give you a dedicated dashboard so that you can keep track of what’s working and what could be improved.

Once you start teaching classes on HowNow we’re willing to bet you’ll get the bug and want to teach more. And who could blame you when there are a whole host of great reasons to get started. First of all, think about what first inspired you to do what you love. Now, how can you pass that on to other people? You practically have a lesson plan already.

It’s brilliant that you’ve decided you want to turn your passion into profit. You’ve even gone ahead and listed your class. But how do you go about it if you’ve never taught an official class before? Writing a lesson plan is a really good place to begin. You might be totally new to the whole process, or just in need of a refresher now that you’ve decided to teach on the regular. Either way, we’ve got your back.

1. Know what people will need in good time

If you’re planning to teach a class, start your lesson plan with a list of everything a student might need. That could just be a pen and paper. If you’re leading a cookery session you’ll need to know the ingredients. If you’re teaching an instrument and your student needs to provide their own, make that clear too. There’s a section in your HowNow class listing to let students know what they’ll need, so make sure you use it.

2. Have an overall objective

Before you go into too much detail in your lesson plan, decide what a student should come away having learned. This will give you a goal to keep in mind while you’re planning. Once you know what you’re aiming for you can break it down into steps. For one-to-one sessions, this might be dictated by the needs to your student. For group sessions where ability levels may be mixed, you’ll need to decide in advance what you want students to learn.

3. Set realistic durations for activities

Your class might be an hour long, but how you use that hour is completely up to you. If you have multiple activities for students to complete during a class, you need to make sure you allocate time to each so that you don’t overrun. These need to be realistic, as well. If you’re teaching craft and people have to glue something together, how long does that take? Don’t be tempted to underestimate, because that’ll mean you feel rushed. Make sure everybody has enough time to complete what they need to. If you complete a plan and realise you need more than an hour, feel free to create a lesson plan that spans multiple classes.

4. Don’t be thrown off if people don’t act how you expect them to

For all that we talk about having a lesson plan, don’t be surprised if things don’t go quite as expected. You might encounter a group of quiet students. Don’t be thrown by that. Maybe you’ll have one super-keen student who shouts down everybody else. Make sure you know what you’ll do in situations where people are unpredictable. It might never happen, but at least this way you can feel confident in the knowledge that you’re prepared.

5. Plan a curriculum while you’re at it

If you really want to maximise the profits you make through HowNow, consider expanding that lesson plan. Set an overall goal for what people should learn across a series of lessons with you. There’s nowhere on the site to publish that, so it doesn’t have to be amazing, but it’s good to have it for yourself. Then, break that “super goal” down into a series of classes. We say ‘curriculum’, but we’re just trying to be fancy. All we really mean is ‘series of more than one class’.

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We hope this proves that anybody can write a lesson plan. All you really need to do is be a bit organised, and break everything down as much as possible. We can wait to see what your awesomely-planned classes look like!

Blogs. These days it seems like the world and his wife has one. They’re a great way to earn a bit of extra income, and can even lead to a full-time career. They’re a great way to show off your expertise and attract followers and job offers. But if you’ve never been in the blogging game before, what should you be thinking about before you begin your blog? We made a list of some of your key considerations:

 

1. Set a goal

Back in the day, the most common way to monetise a blog was to sell advertising space on your site. There’s less demand for that these days, so you need to be thinking differently. Is your aim to find clients through demonstrating your expertise? Perfect. Do you want to sell products through an online shop? Great. Basically, just know what you’re aiming to achieve. You don’t have to make the knowledge public, but it’s good to bear in mind.

2. Pick a niche and stick to it

The internet is packed with beautiful lifestyle blogs featuring minimalist design and perfectly-Instagrammed pictures of lattes. Unless you have something very different to add to that field, there’s not much to be gained from producing more of the same kind of content. The more specific your subject matter, the quicker you’ll find you rise above the noise. If you’ve got lots of passions, pick one. If you’re a dog groomer looking to attract new customers with your blog, keep your writing about dog grooming, rather than all of the cafes you visited when you went to Paris.

2.5 Know your audience

This is too similar to point 2 to warrant it’s own number. Once you’ve found your niche, you also need to know who you’re writing for. It’ll make it much easier to target your content. After all, you won’t get anywhere if your writing is littered with ‘LOLs’ and ‘YOLOs’ and hashtags and you’re writing a blog for retirees who like waterskiing (it could happen).

3. Don’t take shortcuts with your content

Yes, SEO is great. You need to understand it if you want to bring people to your site. But once you’ve got them there, they won’t hang around if the content isn’t great. And the chances of them making a repeat visit are even less likely. Once you’ve honed your SEO skills, they won’t really change, while reader expectations for great content will keep shifting. So make sure you’re keeping up with what’s trending in your field, and which kinds of articles are popular.

4. Don’t live your life by pageviews alone

It’s easy to get disheartened if your pageviews don’t match up to those of the superbloggers everyone knows and loves, but try to remember that that’s not the be-all and end-all. If you blog about the paintings that you sell and only have 10 followers, but they each spend £1000 on your art, that’s way more valuable than 1000 followers who don’t engage. So when you find yourself comparing yourself to other people (and you will), remember the goal you set yourself and chill out.

 

5. Get involved

It’s all very well to write a killer blog, but how will anybody know you’re doing it? If nothing else, you should be engaging with other bloggers in your area of interest by reading and constructively commenting on their posts. You’ll also need to be sharing your content on social media so at the very least a Facebook and Twitter account wouldn’t go amiss. If you’re creating business-related content, you might benefit from being on Linkedin, and if you’re all about fashion or lifestyle, Bloglovin’ is a great place to be. The benefit of social media is that you can do so much more than simply share your own content – you can discover new people to follow, join conversations, and maybe even pick up a few new contacts.

6. Keep it regular

You keep followers by being trustworthy. Once people have discovered that your blog is great and has the exact kind of content they’ve been looking to read, they want to know when to come back for the next pearl of wisdom. They’re not going to keep coming back if they’ve seen nothing new for three weeks, so you need to make sure you’re regularly rewarding them for their loyalty with brand new posts. It’s sometimes worth making clear on your ‘about’ page when new content is posted, or even starting a newsletter so people can have your latest material sent straight to their inboxes.

7. Have a great ‘About’ page

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Now that you know your audience, what you’re writing, how you plan to write it, and how often, you need to think about introducing yourself to your readers. Why should they trust what you have to say? Make sure your ‘About’ page lists all of the reasons that your readers should consider you to be an expert in your field: Do you have a lot of experience? Did you study the subject? Are you working in the industry you’re writing about? Have you won awards? If you’re learning as you write, that’s also good, it just helps to add context to what your saying if people know where you’re coming from.

8. Stick with it

Picture the scene: It’s been two months. You’ve been posting regularly, SEO-ing everything, writing high-quality and original content, and you’ve set yourself up with a shiny new Twitter account. But you’re not seeing much action. Don’t freak out, and do not quit. In those first few weeks when nobody’s heard of you and you’re struggling for followers, remember that Rome wasn’t built in a day. And neither are blogger reputations. It takes time to start getting noticed. Keep at it, and it’ll happen in the end.

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So, what will you be blogging about? We’d love to see once you’re up and running, and don’t forget to keep browsing HowNow to find some amazing experts who can help you along the way.