Content Marketing and advertising are big topics at the moment. I come from a commercial advertising background but I now work much more in a content marketing relm, so the journey of learning the difference has been very important for
So, you have your class up and running, and it's looking great. But how can you get the word out and start to increase your booking numbers? Add a Call to Action button on Facebook If you have a Facebook page, you
Once you've decided to teach classes on HowNow, and you've planned what your lessons will be like, it's time to post your class listing. This is what students will see when they make their bookings, so a great listing is
You might think email marketing is the preserve of big businesses. Think again. Technology has levelled the playing field for businesses great and small, so it's easier than ever to create slick email marketing campaigns that look as though you've
There's loads of brand new ways of marketing your business using the internet. Email marketing is a classic, though. While some companies have moved away from it in favour of advertising through social networks, we think it's definitely still worth doing.