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Facebook ads are a great way to promote your HowNow classes. If you have a Facebook page you have everything you need to set up adverts and make sure as many people as possible see what you can do. Here’s a step-by-step guide to setting up a campaign:

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Visit your ‘Adverts Manager’ account on Facebook. If you have a Facebook page for your company, you’ll see this in the menu on the left-hand side of your Newsfeed. If you don’t yet have a Facebook page set up, you’ll need to do that first. Click on the green ‘create advert’ button in the top right-hand corner.

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Pick what you want your ad to achieve. There’s a load of options to choose from, but to promote your HowNow class specifically, you might want to try selecting ‘send people to your website’.

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Give your campaign a name to help you track its success and click ‘continue’.

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Now you’ll create your audience. You can target your add to people in, or even just visiting, specific locations if that’s what you want to do. However, do keep in mind that because your class is online it can be taken from anywhere.

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You can also choose the ages, gender, and language of the people you want to reach.

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After that, it gets interesting. You can choose people depending on their specific interests. If it’s possible to ‘like’ something on Facebook, it’s possible to target an ad to reach fans of that subject. If you’re a yoga or guitar teacher, that’s a good place to start. If you’re teaching business, you could target people who like The Apprentice. This is where a good knowledge of your demographic comes into play. You can save your audiences to use again, or create a new one each time if you’re feeling experimental.screenshot-129

Using the ‘Connections’ drop-down menu you can then choose if you want to target just the people who like your page or people who’ve never heard of you.

Step 5

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Once you’ve got your audience it’s time to decide on a budget. This can be per day or for the lifetime of the ad so make sure you’ve checked this over before you let your ad go live. You could spend as little as a fiver or as much as you like, really. It’s totally up to you. Facebook will never charge more than the budget you set, so there’s no need to worry about it going rogue.

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Decide what you want Facebook to charge you for. This can be either link clicks or impressions. When you get to this part of the Advert Manager it’s wise to work with Facebook’s recommendations if you’re not familiar with the process. As you get more comfortable you can play around more.

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Choose your image. If you have a high quality image, that’s great.

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If not, Facebook also have a library of stock images you can use. Beware of images with too much text. Facebook used to ban any images with more than 20% text. That’s not the case any more but they do warn that ads that have images with too much text will be shared less.

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If you’re advertising your class, the ‘website URL’ box is the place to share your class link. That way, when people click on your ad they’ll be taken straight there. After that you’ll fill in a headline and the text for your ad. Your headline and text character limits will vary depending on the kind of ad you’re producing.

After that, you’ll have the option to preview your ads, and then once you’ve confirmed you’ll be away! It’s great fun to see what kind of results you can get for different kinds of ads.

The other kind of Facebook ad that’s super-easy to create and doesn’t even require you to spend time in the Advert Manager is a promoted post. If you’ve created a post and think more people should be able to see it, this is the option for you. Facebook’s algorithms work in such a way that this is basically the only way to guarantee that your content gets the attention it deserves.

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Find the post you want to boost and click the ‘Boost post’ button.You’ll choose and audience and a budget just like you did when setting up a full Facebook ad.

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While your boosted post is still being promoted, and after your campaign has finished, you’ll be able to see exactly how many people you reached. When you view your results you’ll see more details about exactly who engaged and how, which can be vital information to use when planning future ads and deciding who should be in your audiences.

So there you have it! Promoted posts on Facebook are great to advertise your classes, and you can create campaigns to suit any budget. We can’t wait to see what you come up with!

Google Adwords is a great tool for marketing your business. It’s a good leveller, because newer businesses can compete for exactly the same space with huge and established companies. But is it always worth it? It very much depends upon your specific business, your ultimate goals, and how much work you’re willing to put in. We made a list of pros and cons, because we’re nice and we want to help you make the right decision.

Pros of Google Adwords:

  • You set your own budget with Adwords. It can be relatively cheap to get started, which is a bonus if you don’t know yet if it’s worth doing and you’re just trying to experiment. You only pay when people are clicking on your ads, so if something’s proving unsuccessful the only effect will be a lack of traffic to your site rather than a big financial outlay.
  • It’s very possible for anybody to learn how to use Google Adwords. The fact that you can set your own budget allows for fairly low-cost trial-and-error, but Google also provide lots of helpful materials and guidance, since it’s in their interest for you to be able to use their system. In addition, the internet is full of blogs that detail tips and tricks for getting ahead with adwords and there are even online classes to help you.
  • If you’ve just launched a site, it can be difficult to get people to visit by SEO alone. Google adwords allows you to put your site front-and-centre, at the top of the most popular websites in the world. There’s no other way to achieve that kind of exposure when your business has only just launched, making adwords a great option for new companies.
  • You can target your adwords campaign so that you only reach people who are specifically interest in the thing you are specifically marketing. Adwords gives you the ability to narrow down exactly the demographics you’re aiming to hit and make sure your ad isn’t being clicked by people who are never going to convert.

Cons of Google Adwords

  • Clicks to your Google ads can be expensive if you don’t keep an eye on your campaigns. You need to keep an eye on your account to make sure you’re not spending more money than you intended to. Adwords isn’t something you can just leave ticking over in the background without paying at least a little bit of attention to it on a regular basis.
  • As we’ve mentioned before, Google is one of the most popular websites in the world. That means it’s a very popular place to advertise. You’ll be up against people who work with adwords for a living. They’ll be able to spend day after day honing their campaigns, while you might have a thousand other things to be doing. You might come against companies with higher budgets, who can afford to pay more money for the same clicks you’d otherwise get.
  • You’ve got a 25 character title, and two 35 character sentences to attract visits to your website. If you’re a wordsmith that’s no problem, but if crafting perfect lines doesn’t come naturally to you, or if your concept is complicated, it may be hard to attract traffic.
  • As in the Pros, adwords is a great way to attract traffic to your site quickly. The thing is, without also paying attention to SEO, it won’t work forever. You need a site with lots of content and good SEO in order to keep the momentum you build up with short-term spikes in traffic coming from adwords.

In conclusion…

What we’re trying to say is that Google Adwords is always worth trying out. It might be incredibly successful for you. However, if it’s not, there’s no point flogging a dead horse. If you’re not having much luck with adwords but you’re getting lots of engagement on, say, Facebook, or in-person, then focus on that. Don’t forget to check out HowNow for more tips and tricks.