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Happy World book day! This was an occasion I loved at school when we were given a £1 token to buy a book. However, being the adults that we are, we don’t get a lot for free.  So what are the books you should be reading? If you have ever spoken to a successful entrepreneur or side hustler, I bet you a lot of them would have said they read a lot. I guarantee you there is one book they would all recommend as it had an impact on them.  In this list below, we cover our favourite books as well the well-recommended titles. These suggestions should inspire, educate or help any side hustler to take their next steps. Here are the books you should read!

1. Thinking, Fast and Slow by Daniel Kahneman

This is a team favourite. Kahneman looks at the cognitive process of system 1 and system 2 in our brain and the way we make decisions. It covers three phases of the Nobel Prize-winning author’s career working on cognitive biases, prospect theory and happiness. It’s very dense in its knowledge and there is a lot of information to process. It’s a great read and probably one to come back too if you have read it before. This should be high on your list of books you should read this year.

 

2. ‘Crushing it’ by Gary Vaynerchuk

Gary V as you may know him is an internet sensation. He is a personality and inspiration in the world of entrepreneurs. In this book, Gary discusses the importance of a brand personality and discusses stories of other entrepreneurs successful ventures. One important area he focuses on is social media. While you may be thinking yeah I know social media, I have facebook, I use Twitter; His insight and guidance demonstrate how a business can harness it and leverage to grow it’s personality further through connecting with its audience.

 

3. One + One = Three by Dave Trott

 

This is a fantastic book to read for pleasure and for business. I had a great time reading this. It’s full of fantastic advice for business and approach to things such as creativity, problems and life which are all told through other people’s real stories.  You can read two very good stories for free on Amazon by clicking look inside. This will give you a great taste of the book. It’s packed with moving stories that are so influential and with funny stories, each bringing a moral lesson or piece of advice. A lot of business books are very hard to read as they are full of detailed knowledge and fully explained concepts. This book differs from the rest, it’s great for those with a short attention span like myself, giving you the gist of what it’s saying over a couple of pages.  A very very enjoyable read that may have you laughing out loud on the train.

 

4. The Power of Habit by Charles Duhigg

 

Habit? A familiar word in every businesswoman/man’s vocabulary.  We know the importance of habit but do we really understand the science behind it and what needs to be done to change habit?  In this best selling and highly recommended book by Charles he explores the power of habit and the impact it has on our lives. If you read this book you are likely going to do two things; break bad habits and start new ones. You will likely experience a higher chance of succeeding in this as you will now understand more about this behaviour and how it affects you. Get into the habit of reading and start with this one.

 

5. Grit: The Power of Passion and Perseverance by Angela Duckworth

This book is the New York Times no.1 Bestseller. It’s a book by the incredibly talented and pioneering psychologist Angela Duckworth who looks into the real backbone supporting people’s achievements.  As you can tell from the title of the book it’s all about grit and the common trait among the most successful people in the world is there power to push themselves and persist despite the challenges they face. Duckworth has studied the mindset and behaviour of many successful people from a range of careers, chefs, entrepreneurs, athletes, and workers alike to find the thing that drives them all and share that with you in her book. Read this fantastic article to find out more about her and her journey.

 

6. Tribe of Mentors by Tim Ferris

 

From the man that brought you the ‘Four Hour Work Week’ which is arguably one of the most famous business books out there. This book is big, it’s a monster book of advice and tips from the very best mentors an entrepreneur could wish for. This book is full of extraordinary advice to help fuel your career, business and life. If you want to hear Tim talk about it then check out the podcast video of when Gary V interviewed him

 

7. The Lean Startup: How Constant Innovation Creates Radically Successful Businesses by Eric Ries

A great book if you are about to start a business or in the early stages of one. A startup is an environment that is constantly changing. This is the exact mindset you need to have and will have, once you have read this book. Eric takes us through his thoughts and advice on how you always need to be willing to adapt to change. This may because of the market, trends or behaviours and sights. A strong believer that you shouldn’t develop a product completely before taking it to market and you should always be prepared to change and adapt to a constantly changing environment. If you get your heart set on one idea and are reluctant to change then this book could be the one to teach you a whole new level of perspective on your ideas and how they will succeed.

 

 8.  When to Jump by Mike Lewis

How many times have you thought I don’t like this job but it’s ok I will keep doing this.  This book helps give you the confidence to start pursuing the career of your dreams. There are many questions people face when thinking of a career change or thinking of taking a riskier but happier career choice. Mike helps you answer those questions by relaying stories of people who had made the jump and the sort of questions that went through their mind and how they choose to act on those thoughts. Is this your time to make the jump? order this book today!

 

9. Rise and Grind by Daymond John

Daymond John released a book called ‘Power of Broke’ in 2016. This book looked at how you can start a business from the ground up when you have virtually nothing.  ‘Rise and Grind’ follows on from that, as it looks at what it takes to succeed once you have a business.  Taking note of other entrepreneurs habits and stories he also draws upon his own career. John looks to give you the needed insight into the mindset and behaviours of a successful businessman. This book equips you with the knowledge and confidence to start practising what it takes to be successful even if you aren’t yet running your own empire.

 

10.  Steve Jobs by Walter Issacson

The man transformed our world. Everywhere you look you see something which resembles his apple empire, from phones, tech, and identity.  This book is so well written and carries rich lessons and insights from the man behind two of the world’s most successful companies ( Apple and Pixar).  These brands transformed their industries- so why not learn about the man behind it all. The book was written based on over 40 interviews conducted with Jobs as well an impressive 100 interviews ( or at least 100) conducted with family and friends of this incredible entrepreneur.

 

11.Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration by Ed Catmull

Ed Catmull the Co-founder of Pixar has written this book which looks at business through a very creative lens. Pixar is an incredible company and the man behind it has shared his insights for understanding the strive for creativity and originality in pursuing new twists on ideas.  The book looks at how to build a creative culture which is so important in generating new and wonderful ideas that make a company so successful. As a creative man and a storyteller himself, this book reads like a storybook and is the perfect companion for your nighttime reading. Then dream sweet dreams- sweet dreams of creativity and Pixar. One of the books you should read this year.

 

12.  The Culture Code by Daniel Coyle

You may have heard of ‘The Talent Code’? well if you have this is the same guy who wrote that book. This one is about culture- you guessed it! What makes groups and organizations so successful? Is it the culture? Well if you think about it – culture directly affects your work. If you are in a supportive environment you are likely to feel more motivated and happy.  Daniel Coyle looks what makes the world’s most successful organization click. Exploring the Navy seals, looking at how such diverse group of people and talent work together with a single mind to succeed.  The culture code really ignites the reader with a passion to change and take control of their culture through the actions and behaviour they partake in.

 

13. Lean In: Women, Work, and the Will to Lead by Sheryl Sandberg

 

This is a highly recommended book, especially among female entrepreneurs.  Unfortunately, women face increased challenges in business on top of the issues that everyone else has to struggle through.  Sheryl Sandberg examines the issues women face in business and the problems of progressing past them. She then gives the readers stories and advice on overcoming those issues.  After reading this you should feel empowered. Go fulfill your career ambitions and desires despite the many barriers that you may be faced with. A motivational read.

 

14. How Brands Grow: What Marketers Don’t Know by Byron Sharp

 

This is a book that is very popular among creative agencies and people within the strategery career. A thought-provoking book looking at evidenced based answers to the questions that marketers are asking.  Advertising is a very important part of any business. Sharp delves deeper into how and why it’s important to understand your audience. You will discover how crucial the consumer insight is in creating your marketing/advertising campaign. Pop this book on your reading list. Go on do it now.

 

15. Hegarty on Creativity: There Are No Rules by John Hegarty

 

This is the last book on our list but by no means the least important.  A really fun book that will give you a few giggles whilst being very influential.  You could probably read this book in a day if you wanted. It’s full of short one or two-page anecdotes for approaching creativity and should be read by everyone. It might not be your typical entrepreneur book but your approach to creativity is important for any business to succeed.