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Social Media is key to any business or to an individual who is using it to raise their own profile and engage with an audience. Therefore if you are using it to leverage your business or personal brand you will want to know how to use it best. We have picked out 5 of our favourite social media experts- some very well known, others new to the scene but offering lots of great value. They give really great advice on how to use the platforms to your advantage and also not what to do – as that can be pretty important too!

 

1. Gary Vaynerchuk

Gary is world famous and for good reason, he knows what he is talking about especially when it comes to social media. If you want really truthful insightful content that is delivered in fresh ways then follow him!

Where to follow:

Blog

Twitter

Instagram

YouTube

 

2.Lilach Bullock

Lilach Bullock features a lot of amazing content on her blog. She has a lot of how to guides for social media and lead generation and SEO. I have read many of her articles mostly in the social media section and find them really insightful.  The blog posts can be very long but there is a handy content page at the beginning which allows you to skip to the section which is most relevant.

 

Where to follow:

Blog

Twitter

Instagram

 

3. Jade Darmawangsa

Jade offers great advice when it comes to social media. Her blog is fairly new and there are not many posts at the moment but the content is really beneficial and insightful.  The youtube videos are really personable, answering many of the questions Jade gets through Instagram. Keep an eye on this space for some fantastic content.

Where to follow:

Blog/podcast

Twitter

Instagram

YouTube

 

4. Social With Rocki

 

Rocki delivers fantastic useful content in a range of formats. I recently attended her Instagram Live tips where she was delivering fantastic advice for her  #Bloggedup content. Rocki is also fairly new to the scene in terms of offering advice and only has one blog post at the moment. However, there is lots of great content on her Instagram and I think it’s an account you will want to follow.

Where to follow:

Blog

Twitter

Instagram

 

5. Desmond Dreckett

Desmond has a lot to offer. If you’re a small business you should definitely be following him. He offers really easily digestible bits of information that could really transform the way in which you use Twitter for your business. Check him out and follow him on social.

Where to follow:

Blog

Twitter

 

Happy World book day! This was an occasion I loved at school when we were given a £1 token to buy a book. However, being the adults that we are, we don’t get a lot for free.  So what are the books you should be reading? If you have ever spoken to a successful entrepreneur or side hustler, I bet you a lot of them would have said they read a lot. I guarantee you there is one book they would all recommend as it had an impact on them.  In this list below, we cover our favourite books as well the well-recommended titles. These suggestions should inspire, educate or help any side hustler to take their next steps. Here are the books you should read!

1. Thinking, Fast and Slow by Daniel Kahneman

This is a team favourite. Kahneman looks at the cognitive process of system 1 and system 2 in our brain and the way we make decisions. It covers three phases of the Nobel Prize-winning author’s career working on cognitive biases, prospect theory and happiness. It’s very dense in its knowledge and there is a lot of information to process. It’s a great read and probably one to come back too if you have read it before. This should be high on your list of books you should read this year.

 

2. ‘Crushing it’ by Gary Vaynerchuk

Gary V as you may know him is an internet sensation. He is a personality and inspiration in the world of entrepreneurs. In this book, Gary discusses the importance of a brand personality and discusses stories of other entrepreneurs successful ventures. One important area he focuses on is social media. While you may be thinking yeah I know social media, I have facebook, I use Twitter; His insight and guidance demonstrate how a business can harness it and leverage to grow it’s personality further through connecting with its audience.

 

3. One + One = Three by Dave Trott

 

This is a fantastic book to read for pleasure and for business. I had a great time reading this. It’s full of fantastic advice for business and approach to things such as creativity, problems and life which are all told through other people’s real stories.  You can read two very good stories for free on Amazon by clicking look inside. This will give you a great taste of the book. It’s packed with moving stories that are so influential and with funny stories, each bringing a moral lesson or piece of advice. A lot of business books are very hard to read as they are full of detailed knowledge and fully explained concepts. This book differs from the rest, it’s great for those with a short attention span like myself, giving you the gist of what it’s saying over a couple of pages.  A very very enjoyable read that may have you laughing out loud on the train.

 

4. The Power of Habit by Charles Duhigg

 

Habit? A familiar word in every businesswoman/man’s vocabulary.  We know the importance of habit but do we really understand the science behind it and what needs to be done to change habit?  In this best selling and highly recommended book by Charles he explores the power of habit and the impact it has on our lives. If you read this book you are likely going to do two things; break bad habits and start new ones. You will likely experience a higher chance of succeeding in this as you will now understand more about this behaviour and how it affects you. Get into the habit of reading and start with this one.

 

5. Grit: The Power of Passion and Perseverance by Angela Duckworth

This book is the New York Times no.1 Bestseller. It’s a book by the incredibly talented and pioneering psychologist Angela Duckworth who looks into the real backbone supporting people’s achievements.  As you can tell from the title of the book it’s all about grit and the common trait among the most successful people in the world is there power to push themselves and persist despite the challenges they face. Duckworth has studied the mindset and behaviour of many successful people from a range of careers, chefs, entrepreneurs, athletes, and workers alike to find the thing that drives them all and share that with you in her book. Read this fantastic article to find out more about her and her journey.

 

6. Tribe of Mentors by Tim Ferris

 

From the man that brought you the ‘Four Hour Work Week’ which is arguably one of the most famous business books out there. This book is big, it’s a monster book of advice and tips from the very best mentors an entrepreneur could wish for. This book is full of extraordinary advice to help fuel your career, business and life. If you want to hear Tim talk about it then check out the podcast video of when Gary V interviewed him

 

7. The Lean Startup: How Constant Innovation Creates Radically Successful Businesses by Eric Ries

A great book if you are about to start a business or in the early stages of one. A startup is an environment that is constantly changing. This is the exact mindset you need to have and will have, once you have read this book. Eric takes us through his thoughts and advice on how you always need to be willing to adapt to change. This may because of the market, trends or behaviours and sights. A strong believer that you shouldn’t develop a product completely before taking it to market and you should always be prepared to change and adapt to a constantly changing environment. If you get your heart set on one idea and are reluctant to change then this book could be the one to teach you a whole new level of perspective on your ideas and how they will succeed.

 

 8.  When to Jump by Mike Lewis

How many times have you thought I don’t like this job but it’s ok I will keep doing this.  This book helps give you the confidence to start pursuing the career of your dreams. There are many questions people face when thinking of a career change or thinking of taking a riskier but happier career choice. Mike helps you answer those questions by relaying stories of people who had made the jump and the sort of questions that went through their mind and how they choose to act on those thoughts. Is this your time to make the jump? order this book today!

 

9. Rise and Grind by Daymond John

Daymond John released a book called ‘Power of Broke’ in 2016. This book looked at how you can start a business from the ground up when you have virtually nothing.  ‘Rise and Grind’ follows on from that, as it looks at what it takes to succeed once you have a business.  Taking note of other entrepreneurs habits and stories he also draws upon his own career. John looks to give you the needed insight into the mindset and behaviours of a successful businessman. This book equips you with the knowledge and confidence to start practising what it takes to be successful even if you aren’t yet running your own empire.

 

10.  Steve Jobs by Walter Issacson

The man transformed our world. Everywhere you look you see something which resembles his apple empire, from phones, tech, and identity.  This book is so well written and carries rich lessons and insights from the man behind two of the world’s most successful companies ( Apple and Pixar).  These brands transformed their industries- so why not learn about the man behind it all. The book was written based on over 40 interviews conducted with Jobs as well an impressive 100 interviews ( or at least 100) conducted with family and friends of this incredible entrepreneur.

 

11.Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration by Ed Catmull

Ed Catmull the Co-founder of Pixar has written this book which looks at business through a very creative lens. Pixar is an incredible company and the man behind it has shared his insights for understanding the strive for creativity and originality in pursuing new twists on ideas.  The book looks at how to build a creative culture which is so important in generating new and wonderful ideas that make a company so successful. As a creative man and a storyteller himself, this book reads like a storybook and is the perfect companion for your nighttime reading. Then dream sweet dreams- sweet dreams of creativity and Pixar. One of the books you should read this year.

 

12.  The Culture Code by Daniel Coyle

You may have heard of ‘The Talent Code’? well if you have this is the same guy who wrote that book. This one is about culture- you guessed it! What makes groups and organizations so successful? Is it the culture? Well if you think about it – culture directly affects your work. If you are in a supportive environment you are likely to feel more motivated and happy.  Daniel Coyle looks what makes the world’s most successful organization click. Exploring the Navy seals, looking at how such diverse group of people and talent work together with a single mind to succeed.  The culture code really ignites the reader with a passion to change and take control of their culture through the actions and behaviour they partake in.

 

13. Lean In: Women, Work, and the Will to Lead by Sheryl Sandberg

 

This is a highly recommended book, especially among female entrepreneurs.  Unfortunately, women face increased challenges in business on top of the issues that everyone else has to struggle through.  Sheryl Sandberg examines the issues women face in business and the problems of progressing past them. She then gives the readers stories and advice on overcoming those issues.  After reading this you should feel empowered. Go fulfill your career ambitions and desires despite the many barriers that you may be faced with. A motivational read.

 

14. How Brands Grow: What Marketers Don’t Know by Byron Sharp

 

This is a book that is very popular among creative agencies and people within the strategery career. A thought-provoking book looking at evidenced based answers to the questions that marketers are asking.  Advertising is a very important part of any business. Sharp delves deeper into how and why it’s important to understand your audience. You will discover how crucial the consumer insight is in creating your marketing/advertising campaign. Pop this book on your reading list. Go on do it now.

 

15. Hegarty on Creativity: There Are No Rules by John Hegarty

 

This is the last book on our list but by no means the least important.  A really fun book that will give you a few giggles whilst being very influential.  You could probably read this book in a day if you wanted. It’s full of short one or two-page anecdotes for approaching creativity and should be read by everyone. It might not be your typical entrepreneur book but your approach to creativity is important for any business to succeed.

‘Business’ and ‘inspiration’ are often not words that people would expect to see together. Oh, how wrong they are. It takes a lot to build something from scratch and develop it to the point where you’re not only living, but living comfortably while doing something you love. Below, you’ll find a list of resources which we think could help you to build your business into something truly special.

XOSarah

Sarah’s blog is specifically aimed at people who want to make money out of their blogs. It might seem like the lessons don’t apply to people with a very different business idea. However, blogs are a great thing to have for pretty much any business, so Sarah’s super-informative site is a great place to start. We especially love this post about how best to handle a really busy day.

Two Scots Abroad

While Two Scots abroad is a travel blog, we came across this post and we love it. It gives some great info that works for people who are just starting out, or for those who want to step up their game. Fine, you might not be promoting your own travel blog, but if you’re trying to sell anything online the tips they offer would be a great way to start.

Adore Creative Studio

Chloe is a freelance designer. She runs a beautiful website, as you would expect from a designer. However, we want to talk about her blog. It’s a fantastic example of how a business can use a blog to showcase their work, as well as creating a ton of business-related content which people will want to share. If people share your content, they spread the word about you. This post gives some great ideas for what to post on social media when you get stuck. And you will get stuck eventually. It happens to us all.

Living For Naptime

Living for Naptime is designed for mums who want to start a blog in their free time. But if you’re starting a business while dealing with something else that takes up a lot of time and attention (ie. that full time job you want to get rid of some day) we think there’s a lot to be learned from the brilliant time-saving tips on there. We particularly love this post about growing your Instagram. Give it a try!

Snap Creativity

Tauni Everett has an amazing ‘Blogging + Entrepreneur Tips’ section on her website, which is packed full of information which is really useful whatever your business. For those looking to increase their social media following, we particularly love this post about organically upping your Facebook likes. But, really, the whole blog is a treasure trove.

Nesha Woolery

Once you’ve got yourself set up and your website looking great, you’re on the right track. But it’s not enough to just sit there and wait for your clients to roll in. This post on Nesha’s blog is especially great. It provides a run-down of loads of ways you can go about attracting clients. It’s all about putting yourself out there, and that post will show you how.

Now. Real talk time. Did we miss any amazing sources of business inpiration that you think we should know about? Where do you turn when you need a kick up the backside? If you take away one tip from all of this, what will it be?

 

So, you have your class up and running, and it’s looking great. But how can you get the word out and start to increase your booking numbers?

Add a Call to Action button on Facebook

If you have a Facebook page, you have everything you need to add a Call to Action button. This is a way to send people directly to your classes. You have the option of seven different CTAs (that’s right, we’re abbreviating) and one of them is, conveniently, ‘Book Now’. All you have to do is enter the link for your class and you’re away! Additionally, since you have your Facebook page set up and looking awesome, you could also consider paid ads or promoted posts on Facebook too. They’re a great way to increase the numbers of people seeing your content.

Get Tweeting

If you have Twitter, start tweeting about your classes. The key to remember with Twitter is that you can’t just do it once. There’s an average of just under 10,000 tweets published every second, so you’ve got a lot of competition. Once your tweet has been out there for 18 minutes, the likelihood is that its been buried on everybody’s newsfeed. What that means is you really need to be tweeting about your classes at least once a day. Now, that sounds like a lot, but don’t panic – there are awesome sites like Buffer, Tweetdeck, and Sprout that allow you to schedule your tweets. Just line ’em up, and these services will send ’em out. There’s also the option of promoted tweets, but if you’re a paid advertising virgin you might prefer to do that on Facebook – it’s much easier to pick the right audience.

Add a link to your site

If you have your own website, add a linked image to your sidebar to say ‘hey, I teach online classes’. That way, whatever page a potential student is on, they’ll always see the option to book. If your site gets a lot of traffic from people who aren’t local to your in-person classes, this is a great way to increase bookings from that audience. In fact, feel free to use the embed codes below for a stylish way of linking your website visitors to your classes.

For a navy blue background:

<a href=http://learnhownow.com><img src=http://imgur.com/ttg7zrWtitle=”Learn With Me on HowNow” width=”270″ height=”290″ /></a>

For a white background:

<a href=http://learnhownow.com><img src=http://imgur.com/4dNCkzRtitle=”Learn With Me on HowNow” width=”270″ height=”290″ /></a>
These can be pasted anywhere on your site. Don’t forget to change the URL in the code to the URL of your class, and get in touch if you have any issues!

Tell your mailing list

Do you have a list of customer emails? Let them know about your classes! If you want to increase the quality of the emails you send you could try using a service like Mailchimp to make them look super-slick. You can even add a button to your email which takes a user straight to your class booking page. After all, you want to make the process as quick and easy as possible. You could also try sending out promotional codes to get the ball rolling with your bookings. We send them out in the newsletter all the time, or we could always help you by

Use word of mouth

Got a student who’s mentioned going away or moving? Remind them that they can keep up their classes with you!

Mention your classes in other professional profiles

Do you write a column in a newspaper? Speak at events? Make TV appearances? If you have to provide a profile about yourself, mention that you teach on HowNow. If your work is being seen you might well be attracting people who are interested in learning from you. Letting them know that they can find you on HowNow is a great way to capitalise on interest, especially if the geography won’t work.

Extra special bonus suggestion!

If you’re looking to increase your mailing list or your social media following, a giveaway is a great way to do it. There are great applications like Gleam or Rafflecopter which make it super-easy to set up a prize draw where a user gives their email address or follows you on social media in order to be entered into a draw. An online class is a great option for a prize because it doesn’t depend on location and there’s no financial outlay for you. You’d just need to contact the winner afterwards to give them a prize code (contact us if you ever need this) and voila! You’ve run a competition!

Please note that we do not advise waving your profits around willy-nilly, no matter how much this stylish photo may suggest otherwise.

Don’t forget, if you do need any more advice, it’s always worth getting in touch to ask – we might just be able to help.

We’re all familiar with the concept of bloggers. They’re often called ‘influencers’ these days, and they lead spotless, minimalist, neatly-curated lives. Or, at least, that’s what it looks like on the surface. There’s nothing better than sitting down and reading through all of the new stuff in your Bloglovin’ feed, but sometimes it can leave you feeling cold as you read about one aesthetically-perfect life after another. Luckily, there are other bloggers out there. They keep it real. They give a glimpse into their actual lives the way they actually are. And, most importantly, they write about what they want to write about, rather than just covering the next trending topic. Our very own Nicola shares her favourite ‘keeping it real’ bloggers. Are you ready? It’s girl crush time.

1.The Daily Tay

Taylor Wolfe lives in Chicago with the best dog ever. Her blog is funny and gives an insight into the lives of people just makin’ it work in one of the best cities in the world. She writes about animals and life as a freelancer, as well as whatever happens to be on her mind on any given day. Her Snapchat is also one of the only ones I properly follow. Oh, and there’s also the t-shirts. She’s just great in pretty much any medium.

2. The Bloggess

Not only does Jenny Lawson run a hilarious blog, but she’s also written two books, which have spent an absurdly long time in the Hew York Times best seller list (this is not absurd at all. They are both great.). She writes about dealing with mental illness, so-bad-it’s-great taxidermy, and her small menagerie of brilliantly-named animals, among other things. Whether she’s making me laugh or cry, she’s always on my ‘to read’ list.

3. Superlatively Rude

You might recognise Laura Jane Williams’ name from her recent book, ‘Becoming: Sex, Second Chances, and Figuring Out Who the Hell I Am‘. Or her Grazia column. She first gained my admiration with Superlatively Rude’s tagline, which is “Because none of us is fucking up like we think they we are, is what I’m trying to say”. That basically sums everything up really, doesn’t it? She’s getting shit done and she’s taking us along for the ride.

4. Girl Stole London

Around four weeks ago, Lauren Mahon was diagnosed with breast cancer. Her Instagram was always great anyway, but now she’s giving us all a glimpse as she navigates her treatment. She gives an insight into the bad days just as much as the good, which isn’t something you always see, and she’s absolutely kicking butt while she does it.

5. Roots and Refuge

If you’ve ever fantasised about jacking it all in, moving to the countryside, and growing your own, then Jessica Sowards is living the dream. And, as with anything, its a little bit rougher around the edges than Tom and Barbara from The Good Life always implied it would be. With Roots and Refuge, you get a warts-and-all insight into the modern homesteading lifestyle and everything that come with it. Plus, there’s loads of animal posts, and those are always fun.

6. Deliciously Stella

Bella Younger’s Instagram account is the antidote to all of the clean eating, fitspiration bloggers out there. Not that photos of avocado on toast aren’t great but, y’know, there’s more to life. Deliciously Stella raises a laugh through a heavy use of both sweets and puns, which are two of my favourite things. She also did an awesome show at this year’s Edinburgh Fringe, so you should keep an eye out for that in case it comes to town.

7. Humans of New York

It doesn’t get much realer than actual stories from the lives of everyday people. At Humans of New York, it’s members of the general public, rather than bloggers, that take centre stage. They post a picture of a random person every day, who then shares something about their life. Sometimes it’s uplifting, sometimes it’s tragic, sometimes it just makes you realise that you’re a garbage human being in comparison. But it’s always interesting.

…But HOW.

So. Real talk. Who is your favourite blogger? I’m always looking for great people to follow. And yes, I really am using this company blog post for my own personal gain. Because I am a professional like that.

 

Facebook ads are a great way to promote your HowNow classes. If you have a Facebook page you have everything you need to set up adverts and make sure as many people as possible see what you can do. Here’s a step-by-step guide to setting up a campaign:

Step 1screenshot-118

Visit your ‘Adverts Manager’ account on Facebook. If you have a Facebook page for your company, you’ll see this in the menu on the left-hand side of your Newsfeed. If you don’t yet have a Facebook page set up, you’ll need to do that first. Click on the green ‘create advert’ button in the top right-hand corner.

Step Twoscreenshot-119

Pick what you want your ad to achieve. There’s a load of options to choose from, but to promote your HowNow class specifically, you might want to try selecting ‘send people to your website’.

Step 3screenshot-120

Give your campaign a name to help you track its success and click ‘continue’.

Step 4screenshot-122

Now you’ll create your audience. You can target your add to people in, or even just visiting, specific locations if that’s what you want to do. However, do keep in mind that because your class is online it can be taken from anywhere.

screenshot-123

You can also choose the ages, gender, and language of the people you want to reach.

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After that, it gets interesting. You can choose people depending on their specific interests. If it’s possible to ‘like’ something on Facebook, it’s possible to target an ad to reach fans of that subject. If you’re a yoga or guitar teacher, that’s a good place to start. If you’re teaching business, you could target people who like The Apprentice. This is where a good knowledge of your demographic comes into play. You can save your audiences to use again, or create a new one each time if you’re feeling experimental.screenshot-129

Using the ‘Connections’ drop-down menu you can then choose if you want to target just the people who like your page or people who’ve never heard of you.

Step 5

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Once you’ve got your audience it’s time to decide on a budget. This can be per day or for the lifetime of the ad so make sure you’ve checked this over before you let your ad go live. You could spend as little as a fiver or as much as you like, really. It’s totally up to you. Facebook will never charge more than the budget you set, so there’s no need to worry about it going rogue.

Step 6screenshot-133

Decide what you want Facebook to charge you for. This can be either link clicks or impressions. When you get to this part of the Advert Manager it’s wise to work with Facebook’s recommendations if you’re not familiar with the process. As you get more comfortable you can play around more.

Step 7screenshot-135

Choose your image. If you have a high quality image, that’s great.

screenshot-137

If not, Facebook also have a library of stock images you can use. Beware of images with too much text. Facebook used to ban any images with more than 20% text. That’s not the case any more but they do warn that ads that have images with too much text will be shared less.

Step 8screenshot-138

If you’re advertising your class, the ‘website URL’ box is the place to share your class link. That way, when people click on your ad they’ll be taken straight there. After that you’ll fill in a headline and the text for your ad. Your headline and text character limits will vary depending on the kind of ad you’re producing.

After that, you’ll have the option to preview your ads, and then once you’ve confirmed you’ll be away! It’s great fun to see what kind of results you can get for different kinds of ads.

The other kind of Facebook ad that’s super-easy to create and doesn’t even require you to spend time in the Advert Manager is a promoted post. If you’ve created a post and think more people should be able to see it, this is the option for you. Facebook’s algorithms work in such a way that this is basically the only way to guarantee that your content gets the attention it deserves.

Promoted Posts:screenshot-142

Find the post you want to boost and click the ‘Boost post’ button.You’ll choose and audience and a budget just like you did when setting up a full Facebook ad.

screenshot-143

While your boosted post is still being promoted, and after your campaign has finished, you’ll be able to see exactly how many people you reached. When you view your results you’ll see more details about exactly who engaged and how, which can be vital information to use when planning future ads and deciding who should be in your audiences.

So there you have it! Promoted posts on Facebook are great to advertise your classes, and you can create campaigns to suit any budget. We can’t wait to see what you come up with!

We’ve already talked about how to create listing on HowNow so that it grabs as much attention as possible. But what about your profile? That can be just as important when it comes to selling your classes, but sometimes it’s the thing that gets overlooked. We write so many profiles these days that it’s easy to get blase about them. But resist the temptation to just write any old thing – it’s worth taking time over.

Do some bragging

Have you ever won an award? Do you have ten degrees? Have you been featured in the press? Details like this are great as they help to cement the impression that you’re an expert in your field, so mention them in your profile. That’s not to say that if you don’t have paper qualifications your classes will be worth less. Whatever makes you confident that you’re a great teacher, that’s the thing you should be bragging about.

Sell yourself, not your class

There’s a very good chance that you’re not the only person in the world teaching your subject. You might not even be the only person on HowNow teaching your subject. So why should a student choose you to be their teacher? Remember that your profile will appear on each of your class listings so don’t go too in-depth about any subject. Just give a general overview of why you’re great.  If you have any feedback from former students, that’s a brilliant thing to include too.

Give a sense of your personality

Your profile on the website will give students a chance to get to know you better. They’ll be much more comfortable taking classes with someone they feel familiar with, rather than a total stranger. Are you a fan of anything? Do you do anything interesting in your spare time? Were you Coney Island Hotdog Eating Champion in 1998? It might not seem relevant to making people sign up to your class, but people are much more likely to want to work with someone they’re able to warm to.

Have a great profile picture

You’ve used your profile to give potential students an idea of why you’re qualified and what you’re like as a person. You’ve given them a really positive impression. Now you need to cement that positive impression by adding a great profile picture. This should be a picture of yourself, and preferably just your head and shoulders. The profile picture field is a bit tight for full-body shots. You can take a photo using a selfie stick and a phone – it doesn’t have to a work of art. Users are much more likely to sign up to classes where they can see the teacher because it creates a subconscious trust. After all, if there’s just a logo, or a picture of a plant pot, how do they know their teacher won’t be a robot.

study

Once you’ve got your profile set up and you’ve listed your first classes, don’t forget to spread the word among your following and encourage them to get booking. We can’t wait to watch your classes develop.

You might think email marketing is the preserve of big businesses. Think again. Technology has levelled the playing field for businesses great and small, so it’s easier than ever to create slick email marketing campaigns that look as though you’ve paid thousands of graphic designers to help. But what should be considering when you start your campaign?

Keep it regular

Pick a day of the week, and a time in that day, and stick to it. That’s when your users should expect to hear from you. By giving you their email address they’ve basically trusted you. If you abuse that and send too many messages, or send emails when they’re not interested, you’ll find yourself relegated to the junk folder before you can say ’email marketing’. If you don’t have enough content to warrant a weekly newsletter, remember you could always just make it fortnightly or even monthly. It’s better to send one great message than five rubbish ones.

Make sure it looks appropriate

You say a lot about your company before you’ve even said very much in the body of your email marketing. The look of your newsletters can give your mailing list an idea of exactly what your business is like, so make sure it suits what you. For example, if you sell floral vintage china and your key demographic is grannies, your emails probably don’t need to look slick and minimal. Appeal to your demographic.

Make it engaging and informative

Try to let some personality come through in your emails. You might always include a link to a funny news story, or always have something motivational to say. It’s a little thing, but it makes people more likely to read your next message. On the flip side, don’t send out a marketing email for no reason. Keep things informative. Let people know about company updates, new products, or any press. Don’t email ‘just to chat’. That’s a bit weird.

Don’t be too ‘salesy’

Picture the scene: Someone turns up at your house trying to sell you something. You’re not interested. You close the door in their face. You feel a bit guilty, but there was no other way to deal with them. Email marketing has the potential to be a bit like that, except without any guilt about getting rid of you. If you’re emailing people and trying to aggressively sell something, you’re going to rub them up the wrong way. There’s a big difference between saying ‘here’s some things you might be interested in as a previous client’, and saying ‘Hey. You’ve shown a vague interest in me before. Buy all of my stuff. BUY IT NOW.’.

If you’re still on the lookout for a way to make great email newsletters, we recommend Mailchimp, which is versatile enough to do pretty much anything and also has a free subscription below a certain number of subscribers. We can’t wait to see what you come up with!

 

If you’re reading this, you’ve probably discovered HowNow. We’re giving everyone the chance to learn from experts in all kinds of subjects from all over the globe. We’re also giving everyone the chance to teach others what they know in online classes. But why should you start teaching classes with us? Well, let’s start with these reasons.

1. A worldwide audience

The fact that HowNow classes take place online means that your potential students could be anywhere in the world. If you want to teach around a full time job there’ll be people up for taking classes at pretty much any time that is convenient to you. There’s no need to spend loads of money on travel for either you or your students, which means it’s super-easy to keep them coming back.

2. There’s no need to hire a venue

When you’re teaching from the comfort of your own home there’s no need to worry about finding the perfect venue for your HowNow classes. As a result, there’s no stress about how students will find you, and you’ll also never have to worry about the risk of spending loads of money on a venue only to have nobody turn up. With the financial risk removed, you’re free to make your classes as regular as you like. In fact, the more the merrier.

3. You can be your own boss

There’s nothing quite like being your own boss. You don’t have to answer to anyone, there’s no need to explain yourself, and there’s no pressure to work set hours as requested by somebody else. You might choose to start teaching part time for some extra pocket money. However, you’ll have the potential to grow your business and take it full time, so being your own boss is genuinely within reach.

4. Share your knowledge

Wouldn’t it be great if there was a whole new influx of people who were just as interested in Polymer Clay modelling as you? Well, when you start sharing your knowledge you might find you start inspiring people. You’re the best advocate for the thing you love to do. If you want to get more people involved, teaching them how is a fantastic start.

5. Turn your passion into profit

Pretty much everyone has a passion. Relatively few people get to actually profit from theirs. For most people, their passion is a thing to be indulged in after work, or at the weekend. We want to see more people taking the leap and starting to make money doing something they really love. We think that teaching classes is a great way to start doing that. Who knows where it could lead?

6. We’ll take care of everything

All you need to do is let us know what times you’re available to teach classes by adding your availability to a dedicated Google Calendar. After that, users can book hour-long slots without you needing to worry about any complicated scheduling. We’ll also email your students to confirm their bookings, and we’ll give you a dedicated dashboard so that you can keep track of what’s working and what could be improved.

Once you start teaching classes on HowNow we’re willing to bet you’ll get the bug and want to teach more. And who could blame you when there are a whole host of great reasons to get started. First of all, think about what first inspired you to do what you love. Now, how can you pass that on to other people? You practically have a lesson plan already.

There’s loads of brand new ways of marketing your business using the internet. Email marketing is a classic, though. While some companies have moved away from it in favour of advertising through social networks, we think it’s definitely still worth doing. But why should you care what we think? We put together a list of reasons you should probably consider email marketing if you don’t already do it.

Pretty much everyone has an email

When considering online marketing, Facebook is always a sound choice. They have 1.7 billion monthly active users worldwide. However, email greatly surpasses that with 2.5 billion users around the world. There’s a chance that some people in your demographic might not be on Facebook, but they’re very likely to have an email.

You can engage customers

Sending emails can open up a dialogue with your customer base. If you send messages from an email address they can reply to they’re likely to do so. It probably won’t happen so much that you feel inundated, but it’ll happen on occasion. Whether your email list have questions, comments, or complaints, it’s a great way to get feedback. You’re also contacting people who have at one point or other willingly (we hope) given you their email. That implies that they’re probably already interested in what you’re doing, which is a great place to start.

People expect promotions

Email has been commonplace for a lot longer than social networking. As such, the idea of receiving promotional messages is something we all expect and largely accept. At this point it basically feels the same as getting pizza leaflets through the door. Paid marketing through social networks like Facebook and Twitter has been around for a lot less time and is still seen by some as an annoyance, which means email can be the better option if you want to find a receptive audience.

You can personalise it

If you create a Facebook ad, for example, there are very prescriptive rules about what you have to have to include. The same can also be said of Twitter and Instagram. When you’re sending promotions directly to inboxes you have the freedom to present your company however you would like – the only restriction is the limit of your imagination. Although do avoid sending unsolicited giant files to people. Nobody likes that company.

There’s more chance of being seen

According to ReturnPath, 18% of emails were either blocked or undelivered last year. Similarly, 4% went straight to junk folders. That means 22% of emails don’t reach their destination. On the flip side, organic reach for a post on a Facebook page is likely to be less than 7%. That means that without spending money to promote your posts you run the risk of 93% of your fans missing your content. Basically, email can prove to be a much more cost-effective way of reaching more interested people.

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If you’re still on the lookout for a way to make great email newsletters, we recommend Mailchimp, which is versatile enough to do pretty much anything and also has a free subscription below a certain number of subscribers. We can’t wait to see what you come up with!