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We were very fortunate to be able interview the lady behind the extremely successful site the Lady Boss Blogger. Elaine Rau is the hard working and talented lady behind this successful site for female entrepreneurs. Many women come to Elaine’s site looking for inspiration and motivation as well as business tips from the many interviews and guest posts she has on her site.  So why don’t we get to it, I am sure you’re keen to find out more about how Elaine became so successful.

 

Tell us a bit about you and your blog?

I feature female entrepreneurs from all walks of life and from all over the world on my blog, LadyBossBlogger.com, via interviews and guest posts as a source of inspiration, motivation and continued education for current and aspiring entrepreneurs.

I read you started your blog as a way to connect with other women and online experts – but why did you choose a blog?

I didn’t always have stable internet so I needed something that consumed little bandwidth. I was living in a third world country and sometimes our electricity would go out for days, so I needed to craft my interviews in a way that allowed me to work offline, which is why I sent them as word docs so I could download and edit them offline if need be. Additionally, I wanted to be able to reach people on the other side of the globe who sleep when I’m awake and vice versa and the best way to do that was simply to send them the interview to complete on their own time.

How did you go about starting a blog?

I wanted to blog about lady bosses around the world to gain insight into the way they did business regardless of their backgrounds, cultures, and upbringing and see what concepts overlapped.

What is one key bit of advice you would give someone who wants to grow their blog?

Be patient, your blog isn’t going to boom overnight. It’s a fierce combination of consistency and perseverance that will take you from where you are to where you want to be. Seek advice from those who have gone before you.

What do you think you have done differently to others to make your blog a successful business?

My blog was never about me, that is where most bloggers trip before they even start. My blog was a resource for other people, including myself! I was an avid reader of my own blog! I wasn’t the expert, I showcased experts and in so doing, I learned from the best.

What advice would you give to entrepreneurs who want to start building a social audience starting with zero followers?

Post every single day on all of your platforms. If you don’t have a constant presence online, you’ll fade in to the background. That being said, make sure the content you’re putting forth benefits the people who might see it. If your posts add value to people’s lives, you’ve got the success formula.

But once again, be patient, building an audience is like growing a tree, you must plant the seed, water it every single day, and watch it grow steadily. Most people who you see as ‘overnight success stories’ have been plugging away in the dark for years before they surface.

Even the ones that have only been doing it for a year. I worked on my blog from the minute I woke up in the morning at 7am to when I closed my eyes at midnight. I posted on my blog 365 days without fail. Did my consistency and perseverance pay off? Yes it did. You must put in the work. My audience of 100K followers didn’t just magically appear. I started at zero a year ago as well.

What is one bit of advice you have heard from an entrepreneur in your interviews that has really stuck in your mind?

It’s not the opportunity didn’t work for you, it’s you didn’t work for the opportunity.

 

Follow Elaine/ Lady Boss Blogger on her blog and social!

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It’s Wednesday and you’re already fed up with your working week. Are you ready for a change? It’s time to start your own business. Have you been thinking about it, but still not sure you’re there yet? We, think you might be ready to take the plunge if you’re showing the signs below. Read below to see if you might be ready.

1.You’ve calculated the risk

You’ve already tested the water – you know what works. You may have even started your side hustle or maybe you’re making a few sales on your blog. Perhaps a number of people have said you need to take this passion of yours full-time. Start up’s are a risky business. Which is why researching your market, audience, challenges and potential rewards are key before you get started. You may already have expertise in the area you are going into or experience from an existing profession. This will lower your odds of failing as you’re more aware of your industry and market. You know it’s riskier than staying in your current job but where’s the fun in that?

2. You’re done with being a cog in a not so well oiled machine

Time and time again you hear of people who are not happy in their job. They feel like a cog in a machine, simply churning over the same work day in and day out.  Large companies who are unwilling to change for fear of disrupting their processes are not going to progress at the rate you are.  Start your own business and be your own boss- it can be so rewarding. Take control of the decisions you make, test out new ideas knowing that if it doesn’t work it’s ok- just go back to the drawing board. Your career is in your hands. You control how far you progress. You’re only limited by your own drive to succeed.

3. You want to love Monday mornings

You won’t be hitting that snooze button when you’re running your own company. Monday mornings will actually feel empowering as you can get back to working on what you love and start making progress. Think about it – you work for an average of 50 years of your life and spend about 40 hours a week working. So, why not love and enjoy that time and look back on your life thinking you lived it well, rather than counting the clock till you can go home each day. Make money from something you love.

4. You want to learn

If you start your own business it’s a constant learning curve as you discover all the things you don’t know (but need to figure out) in order to go forward. If you’re keen to start teaching yourself the tools you need to progress in your venture, then you’re ready. There are loads of great resources to follow that will teach you snippets of expertise to fill in the gaps that you currently have. To name a few, entrepreneur Tim Ferris and Hubspot are great to look into.

5. You’ve accepted failing is part of the journey

There is a difference between failing and being a failure. Failing is inevitable, it’s part of the path to learning. Your company fails when you have failed to acknowledge failing is something that needs addressing. Opportunities can arise when certain parts of your business may fail as you can assess areas you may have previously overlooked. In the words of Winston Churchill who, if he had given up when he hit failure, it would have resulted in us living in a very different world today – “Success consists of going from failure to failure without loss of enthusiasm.” Start your own business.

Start your own business. Women holds a mug which read's 'Like A Boss'

‘Business’ and ‘inspiration’ are often not words that people would expect to see together. Oh, how wrong they are. It takes a lot to build something from scratch and develop it to the point where you’re not only living, but living comfortably while doing something you love. Below, you’ll find a list of resources which we think could help you to build your business into something truly special.

XOSarah

Sarah’s blog is specifically aimed at people who want to make money out of their blogs. It might seem like the lessons don’t apply to people with a very different business idea. However, blogs are a great thing to have for pretty much any business, so Sarah’s super-informative site is a great place to start. We especially love this post about how best to handle a really busy day.

Two Scots Abroad

While Two Scots abroad is a travel blog, we came across this post and we love it. It gives some great info that works for people who are just starting out, or for those who want to step up their game. Fine, you might not be promoting your own travel blog, but if you’re trying to sell anything online the tips they offer would be a great way to start.

Adore Creative Studio

Chloe is a freelance designer. She runs a beautiful website, as you would expect from a designer. However, we want to talk about her blog. It’s a fantastic example of how a business can use a blog to showcase their work, as well as creating a ton of business-related content which people will want to share. If people share your content, they spread the word about you. This post gives some great ideas for what to post on social media when you get stuck. And you will get stuck eventually. It happens to us all.

Living For Naptime

Living for Naptime is designed for mums who want to start a blog in their free time. But if you’re starting a business while dealing with something else that takes up a lot of time and attention (ie. that full time job you want to get rid of some day) we think there’s a lot to be learned from the brilliant time-saving tips on there. We particularly love this post about growing your Instagram. Give it a try!

Snap Creativity

Tauni Everett has an amazing ‘Blogging + Entrepreneur Tips’ section on her website, which is packed full of information which is really useful whatever your business. For those looking to increase their social media following, we particularly love this post about organically upping your Facebook likes. But, really, the whole blog is a treasure trove.

Nesha Woolery

Once you’ve got yourself set up and your website looking great, you’re on the right track. But it’s not enough to just sit there and wait for your clients to roll in. This post on Nesha’s blog is especially great. It provides a run-down of loads of ways you can go about attracting clients. It’s all about putting yourself out there, and that post will show you how.

Now. Real talk time. Did we miss any amazing sources of business inpiration that you think we should know about? Where do you turn when you need a kick up the backside? If you take away one tip from all of this, what will it be?

 

Valentines day is fast approaching and, yes, it’s a fake holiday invented by corporations to sell extra pink stuff. However, there’s generally still an expectation that if you’re coupled up you’re going to get involved. Luckily, there’s a load of gift ideas floating around on the internet, so we picked some of our favourites because our Valentines gift to you is to save you time shopping for presents. You’re welcome.

Bacon hearts

We could really just stop this whole post here. As everybody no doubt knows, the purest expression of any emotion is through bacon. So if’s only natural that on Valentines day that bacon wold be moulded int hearts, isn’t it?

Candy Heart Bracelet

A little bit like those crappy candy bracelets you used to have as a kid, except this one uses sweets people actually like. On top of that it will have obviously taken time and care to make. And, on top of that, there are sweets out there these days that actually look super cool. You never know, your partner may never remove their Valentines gift. Watch out for the ants, though.

Caramel Heart Brownies

You know how cake is the answer to everything? Oh, you don’t? OK, well, cake is the answer to everything. Therefore, brownies are almost inevitable. There’s a lot of food involved with Valentines day so it’s best to just lean in to it. Plus, at least this way you probably get to help in the eating process.

Sharpie Mug

We mentioned the sharpie mug idea in our Christmas gifts post, but for the time-poor and uninspired it really can’t be beaten, so it’s worth repeating. You can recreate the designs from this Valentines day-specific tutorial, or you could do your own thing. A thousand points if you use it to propose to someone. Also, you have to invite us all to be bridesmaids. We’re a 75% male team, but we’ll make it work.

Valentines Day Jenga

What better way to let someone know that you love them than by letting them win something? Or than by reminding them that you’re still better than them at the childhood games of your youth. Luckily, with this DIY version of jenga you can charm your other half as you play until they completely forget the fact that they just got pwned.

Heart-Shaped Bath Bombs

A fun gift that includes a little bit of science, and will probably make you look super-impressive. If you need to subtly hint to your loved one that they need to be a bit more vigilant with the personal hygiene, this is also an excellent way to go about it. Who said Valentines gifts couldn’t multitask?

Printables

Printables are amazing. There’s an awesome selection to be found on Landeelu in particular, but they’re all over places like Pinterest these days. Forgot to buy a card? Printable. Need to make a crappy gift look a bit more polished? Printable. Forgot to get anything at all and need to fake your way through it? Printable. Honestly, whatever’s going awry, printables can save the day.

A Year of Dates

If, for whatever reason, you need to in on ths year’s Valentines gift, you could try a years-worth of dates. The idea is, you book an activity every month for a year, and hand over a selection of tickets and entry passes for all kinds of fun stuff. Slightly less organised people could also probably get away with vague promises of days out. It has the potential to get expensive, but it’ll make you look like the thoughtful person you always wished you were.

So what will you be doing this Valentines day? Something thoughtful? Something last-minute? We really don’t have a lot going on in our personal lives, so feel free to share all.

So, you have your class up and running, and it’s looking great. But how can you get the word out and start to increase your booking numbers?

Add a Call to Action button on Facebook

If you have a Facebook page, you have everything you need to add a Call to Action button. This is a way to send people directly to your classes. You have the option of seven different CTAs (that’s right, we’re abbreviating) and one of them is, conveniently, ‘Book Now’. All you have to do is enter the link for your class and you’re away! Additionally, since you have your Facebook page set up and looking awesome, you could also consider paid ads or promoted posts on Facebook too. They’re a great way to increase the numbers of people seeing your content.

Get Tweeting

If you have Twitter, start tweeting about your classes. The key to remember with Twitter is that you can’t just do it once. There’s an average of just under 10,000 tweets published every second, so you’ve got a lot of competition. Once your tweet has been out there for 18 minutes, the likelihood is that its been buried on everybody’s newsfeed. What that means is you really need to be tweeting about your classes at least once a day. Now, that sounds like a lot, but don’t panic – there are awesome sites like Buffer, Tweetdeck, and Sprout that allow you to schedule your tweets. Just line ’em up, and these services will send ’em out. There’s also the option of promoted tweets, but if you’re a paid advertising virgin you might prefer to do that on Facebook – it’s much easier to pick the right audience.

Add a link to your site

If you have your own website, add a linked image to your sidebar to say ‘hey, I teach online classes’. That way, whatever page a potential student is on, they’ll always see the option to book. If your site gets a lot of traffic from people who aren’t local to your in-person classes, this is a great way to increase bookings from that audience. In fact, feel free to use the embed codes below for a stylish way of linking your website visitors to your classes.

For a navy blue background:

<a href=http://learnhownow.com><img src=http://imgur.com/ttg7zrWtitle=”Learn With Me on HowNow” width=”270″ height=”290″ /></a>

For a white background:

<a href=http://learnhownow.com><img src=http://imgur.com/4dNCkzRtitle=”Learn With Me on HowNow” width=”270″ height=”290″ /></a>
These can be pasted anywhere on your site. Don’t forget to change the URL in the code to the URL of your class, and get in touch if you have any issues!

Tell your mailing list

Do you have a list of customer emails? Let them know about your classes! If you want to increase the quality of the emails you send you could try using a service like Mailchimp to make them look super-slick. You can even add a button to your email which takes a user straight to your class booking page. After all, you want to make the process as quick and easy as possible. You could also try sending out promotional codes to get the ball rolling with your bookings. We send them out in the newsletter all the time, or we could always help you by

Use word of mouth

Got a student who’s mentioned going away or moving? Remind them that they can keep up their classes with you!

Mention your classes in other professional profiles

Do you write a column in a newspaper? Speak at events? Make TV appearances? If you have to provide a profile about yourself, mention that you teach on HowNow. If your work is being seen you might well be attracting people who are interested in learning from you. Letting them know that they can find you on HowNow is a great way to capitalise on interest, especially if the geography won’t work.

Extra special bonus suggestion!

If you’re looking to increase your mailing list or your social media following, a giveaway is a great way to do it. There are great applications like Gleam or Rafflecopter which make it super-easy to set up a prize draw where a user gives their email address or follows you on social media in order to be entered into a draw. An online class is a great option for a prize because it doesn’t depend on location and there’s no financial outlay for you. You’d just need to contact the winner afterwards to give them a prize code (contact us if you ever need this) and voila! You’ve run a competition!

Please note that we do not advise waving your profits around willy-nilly, no matter how much this stylish photo may suggest otherwise.

Don’t forget, if you do need any more advice, it’s always worth getting in touch to ask – we might just be able to help.

January 16th is Blue Monday. For the uninitiated, that means it’s the most miserable day of the year. And even if you weren’t already aware that it had a name, you might well have felt its effects. The holidays are over, it’s getting dark early, the weather is terrible… I could go on, but it’s just really bloody depressing. However, it doesn’t have to be this way. It’s easy to bypass the Blue Monday feels, and we have a few ideas for how to do just that:

Plan a trip

What’s the best thing to do when it’s miserable, and dark, and everybody’s in a bad mood? Get away from it all! Whether you set off on a month-long European odyssey, or just spend a day exploring a nearby city, a change of scene can be just the thing to give you a new perspective. Even just booking a trip and getting yourself prepared ahead of time can blow away the Blue Monday blues.

Relax

Another thing that makes Blue Monday the beast that it is is the fact that you’re probably still catching up on work. Things pile up over the Christmas break and it’s almost enough to make you wish you’d never been away. But no more thinking like that, please. Take some time out, practice some breathing, even try some meditation. Even twenty minutes can be enough to remind you that there’s life beyond your overloaded in tray.

Get moving

Exercise has loads of benefits, one of the main ones being the ability to make you feel happier. You gotta love those endorphins. Make sure you get your fix on Blue Monday and you’ll sail through the day. The good news is you don’t even have to drag yourself to the gym if it’s cold out. Try anything from yoga to belly dance right from the comfort of your own home.

Express yourself

There’s nothing to be gained by keeping your feelings bottled up. It’ll just make you more likely to want to punch someone in the back of the head when they’re walking too slowly in front of you on the way home and- Ahem. OK, maybe that’s my personal issue. But the point still stands. It’s easy to let your emotions get the better of you if you don’t find a way to release them. So we recommend doing that.

Do something creative

As well as being a way to express yourself, getting creative can help you let go of Blue Monday by making you feel productive. Because, let’s be honest, there’s nothing in the world better than feeling productive. You might choose to learn to draw, or to sew, or any number of other creative pursuits, but whatever you choose it’ll help you to forget about feeling stressed.

Take action

At the heart of all of this Blue Monday talk is one question. Why is it so depressing? If it’s more than just the weather, and you’ve found yourself surrounded by work you no longer care about, maybe it’s time to do something drastic. How about starting your own business? Even becoming your own boss full time? It’s a way to bring back the passion to your life which should, in turn, help to banish the blues.

Sharp-eyed readers will notice that we’ve covered the Monday blues before, but Blue Monday is like a regular Monday on speed. How will you be showing the demons who’s boss on January 16th?

You may not have noticed, because it’s hardly been mentioned at all, but it is now a new year. As such, everybody’s making resolutions and planning on becoming better people. We’re not that into making tough resolutions that make January a more unpleasant month than it already is. However, we definitely agree with making little changes that make life way more awesome. So, whatever positive change you’re making this month, we’ve probably got a class that can help you.

Change No. 1: Have a go at Veganuary

Veganuary is a thing now. It’s pretty self-explanatory, and involves eating vegan in January. It’s healthy, and it’s also good for the environment. If you can stand to be away from the bacon for a full weeks, you might find you can do it forever. There are HowNow teachers who can guide you through the process of cooking a whole host of delicious, vegan recipes, so you’ll never run out of inspiration.

Change No. 2: Get Fit

It’s not the most original, but after several weeks eating nothing but sausages in bacon and quality street, and washing it all down with wine (just me?) lots of people use the momentum of a new year to improve their fitness. It can be really hard to drag yourself to the gym, so imagine if you could exercise with a trainer in the comfort of your own home. As it so happens, we can totally help you to do that.

Change No. 3: More ‘me’ time

Modern life, guys, am I right? We’re forever running around, commuting for hours, getting work emails at all times of the day and night… It’s a juggling act, and it shouldn’t be. One of the easiest ways to start the new year feeling less stressed is to set aside some time every day that’s just for you. For example, you could try meditation. Close the door for a while, switch off your phone, and focus on yourself. Bliss.

Change No. 4: Learn a new language

Maybe you can’t wait to do some travelling in 2017. You might want to try living in a new country. Maybe you just want a new challenge, or to earn some bragging rights. These are all perfectly valid reasons to start learning a new language. The easiest way to start is to talk to people in the language you’re learning, and we know a whole load of awesome folks who can help with that.

Change No. 5: Be my own boss

Picture the scene: You have to go to work. You get out of bed, get dressed, and walk ten paces to your sofa. Because that is your office. Because you work for yourself. It’s the dream but, when you’re running around at the beck and call of your boss, it can feel totally unattainable. Maybe 2017 will be the year that changes. Start learning how to put your plans into action today, and thank us later. Maybe you want to turn your passion into profit and teach your own classes – we could even help you with that.

Change No. 6: Take more pictures

Maybe you’re about to start a new phase in your life and you want to remember everything. Maybe you got a flashy new camera for Christmas and you need to know how to use it. The best way to make sure you’re creating memories in 2017 is to start now. And a great place to start is by making sure you know what you’re doing.

Change No. 7: Learn to cook

Are you sick of microwave meals and cereal dinners? Do you feel like you might be getting judged by the people who run your local takeaway? It’s time to learn how to cook. Whether you’ve got delicate baking or hearty meals in mind, there are professionals out there who can talk you through the whole process in your own kitchen. Just remember to send us some when you’re done.

Change No. 8: Manage my money better

Oh, money. Some people think it makes the world go round and, whether or not you agree with that sentiment, most people would probably agree that there’s never enough of it. If you’re feeling overwhelmed by bills, it might be time to get somebody else to help you. You could chat about budgets and how to manage your cash better. Just remember to send us some when you’re done. (LOL, JK. Unless you’re feeling generous.)

So, what changes, if any, are you planning on making in 2017? Whatever they are, remember to keep it positive rather than punishing. The new year is a great opportunity to do new things, but no man (or anyone else, for that matter) is an island – if you need help, let someone else step in and lend a hand. It just so happens we know a few.

The festive season is here again and everywhere you turn, people are buying stuff to get them into the Christmas spirit. We’re talking decorations, gifts, and all of the things you never knew you needed. But what if you want your Christmas to be more individual? That’s where craft projects come in. Luckily for you, we’ve scoured the internet and come up with some of the best simple festive crafts to make your Christmas stand out from the crowd.

Paperback Christmas Trees

Book purists, look away now. This festive craft project involves a fair amount of destruction. However, if the book is boring (because, let’s be honest, some of them are) and you’re never going to read it again, why not turn it into something pretty that’ll brighten up the room during the most wonderful time of the year? It’s also an excellent replacement if your flat is too small for a Christmas tree. And let’s face it, whose isn’t? Find the full tutorial here.

Wooden Sled Ornament

This is a great festive project to try with the kids. It’s also a great festive project to try if you spent the entire summer eating Twisters like there was no tomorrow and you need a way of hiding the evidence. It requires very little in the way of materials and will ensure that your tree looks unique rather than having the same old baubles as everyone else. Find the full tutorial here.

DIY Mason Jar Snowglobe

If you need a unique gift for that annoying person in your life who always gets you something really thoughtful and/or handmade, this might be it. Of course, we love that person. They’re a great person. But they’re difficult to buy for. So how about making one of these instead? They can display it proudly, and you could even make a personalised scene that’s relevant to their interests. Find the full tutorial here.

DIY Peppermint Candy Bowl

DO you love giving people sweets for Christmas but constantly find yourself wondering how you can make the process more unique, and also slightly more sticky? This is the festive project for you. It’ll take a little bit of effort, but so does anything good. And you know it will totally be worth it when your friends see your handiwork and think you’re a genius. Find the full tutorial here.

Wine Cork Reindeer

We all drink wine. There’s no hiding it, so we might as well embrace it. If you’re the fancy sort who buys wine with corks (or live in America where corks are still a thing) it’s worth hanging on to them so that you can have a go at making these super-cute critters. It’s also a good cover for when your kids ask you why you’ve been drinking so much. “I’ve been collecting art supplies for you, Timmy, god.” Find the full tutorial here.

christmas-crafts-2

Which Christmas craft projects can’t you wait to try this year?

 

It’s officially getting festive, which means only one thing. The Christmas music is back on the iPod, cinnamon and ginger are everything, and if it isn’t covered in fairy lights and tinsel we don’t want to know about it. Actually, that might be slightly more than one thing. But, look. We just really like Christmas, OK? And while we get ready to mull everything in sight, here are a few bloggers we’ve come across who have created Christmas recipes that are off the charts:

  1. Spoon Fork Bacon

    We all remember that episode of Friends with the turkey sandwich, right? If not, here’s a memory jogger. It only seemed natural that somebody somewhere should have created the turkey sandwich with a moist maker in real life. And, lo and behold, here it is, just in time to make all of our Boxing Day dreams come true. Find the full recipe here.

  2. The Baker Mama

    Sausages wrapped in bacon are a staple of any self-respecting Christmas dinner. They’re never exactly bad, but that doesn’t mean it’s impossible to take them up a notch. That’s exactly what’s happened in this version with a maple pumpkin spice glaze. Yes. You read that right. Pumpkin spice not just for lattes. Find the full recipe here.

  3. Drizzle & Dip

    Mince pies are an absolute bloody classic. There’s no two ways about it. But does that mean they should be untouchable? Absolutely not. Just because something’s traditional it doesn’t mean it should be immune to being updated. Drizzle and Dip’s apple and mince pie crumble bars are a new twist on an old classic. Find the full recipe here.

  4. The View From Great Island

    Mulled wine is the best Christmas drink out there, but it’s a pain in the arse to make from scratch. It involves a lot of time spent slaving over the hob while everybody around you has fun. However, with this recipe you can just through everything in a slow cooker and have done with it. GeniusFind the full recipe here.

  5. Spend With Pennies

    OK, maybe jalapeno poppers aren’t the most festive of foods, but we love them with a passion. If we were going to throw a party they would be the first thing we served. This jalapeno popper dip keeps all of the flavour but requires a lot less valuable Christmas party time spent getting covered in chilli juice, and that can only be a good thing. Find the full recipe here.

  6. Daisies & Pie

    As far as we’re concerned,the perfect Christmas activity involves a ridiculous onesie, a sofa, and a stack of Christmas movies. Hot chocolate compliments that perfectly. But instead of another night spent with a mug of disappointing instant stuff, this peanut butter hot chocolate is the stuff that dreams are made of. Find the full recipe here.

  7. If You Give a Blonde a Kitchen

    Cookies abound at Christmas time. Whether you have a load of leftovers you want to do something with, or whether you want to dish out some cute homemade gifts, these sugar cookie truffles are a great way to get the maximum amount of sugary, Christmas fun in the smallest possible space. Find the full recipe here.

Christmas Have we missed anybody else who has awesome Christmas recipes to share? Let us know so that we can keep making amazing goodies to wow everybody at the office.

 

Facebook ads are a great way to promote your HowNow classes. If you have a Facebook page you have everything you need to set up adverts and make sure as many people as possible see what you can do. Here’s a step-by-step guide to setting up a campaign:

Step 1screenshot-118

Visit your ‘Adverts Manager’ account on Facebook. If you have a Facebook page for your company, you’ll see this in the menu on the left-hand side of your Newsfeed. If you don’t yet have a Facebook page set up, you’ll need to do that first. Click on the green ‘create advert’ button in the top right-hand corner.

Step Twoscreenshot-119

Pick what you want your ad to achieve. There’s a load of options to choose from, but to promote your HowNow class specifically, you might want to try selecting ‘send people to your website’.

Step 3screenshot-120

Give your campaign a name to help you track its success and click ‘continue’.

Step 4screenshot-122

Now you’ll create your audience. You can target your add to people in, or even just visiting, specific locations if that’s what you want to do. However, do keep in mind that because your class is online it can be taken from anywhere.

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You can also choose the ages, gender, and language of the people you want to reach.

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After that, it gets interesting. You can choose people depending on their specific interests. If it’s possible to ‘like’ something on Facebook, it’s possible to target an ad to reach fans of that subject. If you’re a yoga or guitar teacher, that’s a good place to start. If you’re teaching business, you could target people who like The Apprentice. This is where a good knowledge of your demographic comes into play. You can save your audiences to use again, or create a new one each time if you’re feeling experimental.screenshot-129

Using the ‘Connections’ drop-down menu you can then choose if you want to target just the people who like your page or people who’ve never heard of you.

Step 5

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Once you’ve got your audience it’s time to decide on a budget. This can be per day or for the lifetime of the ad so make sure you’ve checked this over before you let your ad go live. You could spend as little as a fiver or as much as you like, really. It’s totally up to you. Facebook will never charge more than the budget you set, so there’s no need to worry about it going rogue.

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Decide what you want Facebook to charge you for. This can be either link clicks or impressions. When you get to this part of the Advert Manager it’s wise to work with Facebook’s recommendations if you’re not familiar with the process. As you get more comfortable you can play around more.

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Choose your image. If you have a high quality image, that’s great.

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If not, Facebook also have a library of stock images you can use. Beware of images with too much text. Facebook used to ban any images with more than 20% text. That’s not the case any more but they do warn that ads that have images with too much text will be shared less.

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If you’re advertising your class, the ‘website URL’ box is the place to share your class link. That way, when people click on your ad they’ll be taken straight there. After that you’ll fill in a headline and the text for your ad. Your headline and text character limits will vary depending on the kind of ad you’re producing.

After that, you’ll have the option to preview your ads, and then once you’ve confirmed you’ll be away! It’s great fun to see what kind of results you can get for different kinds of ads.

The other kind of Facebook ad that’s super-easy to create and doesn’t even require you to spend time in the Advert Manager is a promoted post. If you’ve created a post and think more people should be able to see it, this is the option for you. Facebook’s algorithms work in such a way that this is basically the only way to guarantee that your content gets the attention it deserves.

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Find the post you want to boost and click the ‘Boost post’ button.You’ll choose and audience and a budget just like you did when setting up a full Facebook ad.

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While your boosted post is still being promoted, and after your campaign has finished, you’ll be able to see exactly how many people you reached. When you view your results you’ll see more details about exactly who engaged and how, which can be vital information to use when planning future ads and deciding who should be in your audiences.

So there you have it! Promoted posts on Facebook are great to advertise your classes, and you can create campaigns to suit any budget. We can’t wait to see what you come up with!