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Once you’ve decided to teach classes on HowNow, and you’ve planned what your lessons will be like, it’s time to post your class listing. This is what students will see when they make their bookings, so a great listing is crucial. Luckily, we put together a guide for how to complete each section.

Title and description

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The first thing you’ll need to come up with for your class listing is a title and a one-line description. These appear on the browse pages so they need to be compelling to attract users to click. Try to avoid having a one-word class title, or using the words ‘one-to-one’, ‘group’, or anything like ‘class’ or ‘lesson’. Students will already know that it’s a class by the fact that it’s on HowNow, and you’ll use your tags to let them know if it’s one-to-one or for groups. Try to make your one-line description long enough to fill the space available – so about 100 characters.

Header image or video

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You have the choice between adding a video introduction to your class or adding a header image. These appear within the class listing itself. If you add a video, make sure you introduce yourself and what students will learn in the class. However, avoid going into so much detail that people no longer feel the need to make a booking. If you decide to add an image instead, make sure it’s a high quality one. Avoid images with a white background, and images which are actually a lot of text. If you want to use a logo, the place to do that is as your profile picture rather than as a header image.

Overview

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This is the section where you can give users an idea of what your class offers without going into specifics. This overview needs to apply to people who are visiting your class listing to book their tenth session just as much as it applies to total beginners, so keep it general and use lots of keywords because those will help your SEO. You might choose to give a bit of information about your teaching technique, or what a student will gain from a series of sessions with you.

What you need

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The next section you’ll come to when writing your class listing is ‘what you need’. This lets the student know what they’ll need to have access to before they take your session. You need to give them the best possible opportunity to get prepared before the day, so list everything. You might have a long list or a very short one. It may be that you don’t require your students to have anything. All of these are fine, just make sure you’re transparent in your listing.

Pricing, keywords, etc.

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This part of your class listing will actually appear at the top of the page next to your header. This is where you can let people know what levels you can teach, what languages you teach in, and how much you charge. You should also add keywords, but definitely avoid using words like ‘lessons’, ‘classes’ and ‘online’. Everything on the site is an online class so these won’t help you to stand out. Make sure your keywords refer to the content of the class.

What to expect

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Make sure that your class listing lets people know what to expect in your sessions. If you are teaching both one-to-one and group classes, try to let people know what the differences between the formats will be. Once you’ve done that people will be able to decide which type of class they’ll be happier taking part in and a comfortable student is a goof student.

Availability

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It’s vital that you connect your Google calendar to HowNow. This is the easiest way for you to let us know when you’re available. A great class listing will give potential students a lot of time options. By having as much free time in your calendar as possible you maximise your chances of getting bookings.

Ultimately, your HowNow class listing is the place to sell yourself. Don’t be afraid to brag, but don’t forget that you also need to appeal to total beginners who might not know what you’re talking about. That’ll soon change after your first session, though.

We’ve all been there. You’re working on a creative project and suddenly inspiration runs dry. Or maybe you have every intention of starting a creative project but all that’s happening is that you keep flicking through Instagram to see what everyone else is up to. Once you’ve ground to a halt it can be difficult to get going again. Fortunately for you, we’ve come up with a list of ways you can get out of the rut and get the wheels turning again:

Try something different

Sometimes you just have to mix things up. If you get stuck while writing a novel, life drawing might be just the break you need. If you’re an arty type already you might be able to find a new lease of creative energy by trying cross stitching or knitting. Basically, you might benefit by doing something outside of your comfort zone for a bit.

Blow away the cobwebs

You might need to put whatever you’re doing down and get away for a while. An increase in endorphins and some time spent outside could be just what the doctor ordered. Whether you hit the gym, or try an at-home workout, a good workout could be enough to blow away the cobwebs and give you your creative groove back.

Widen your perspective

Yes. Your problems with your creative work are difficult. But there’s nothing like hearing about other peoples’ issues to put your problems into perspective. Getting involved with charity work or even just reading the news can help. Once you’ve had time to reflect your next sentence might not seem like the giant hurdle it once did.

Chill out

We’ve got so much going on these days. The chances are you’re jumping from work to commuting to trying to finish your own creative stuff, and it’s no wonder that sometimes you don’t know whether you’re coming or going. A quick session of meditation that teaches you how to be tension-free could be just what the creativity doctor ordered.

Have a drink

Ernest Hemingway famously said ‘write drunk, edit sober’, and we think it’s perfectly reasonable to extrapolate this to all kinds of creative people. We’re not actively encouraging hardcore alcoholism, but a glass of wine might help to lower your inhibitions and stop you getting caught up in worrying about the quality of what you’re doing, which is one of the biggest things that can put a person off. 

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Ultimately, getting over a creative block is really just a case of giving yourself a break. If you stop work altogether and try not to think about it you might find yourself unable to concentrate on anything else. Therefore it’s a good idea to think about something totally different for a while. You might even find something else to focus on at HowNow.

It’s always difficult to decide whether we should take the leap and turn our passion into profit. Work takes up a lot of our time, but more often than not it’s the things we do in the spare hours before, after, and at weekends that really make us happy. You might be an accountant with a penchant for painting, a barista who hula hoops on the side, or maybe you work in sales and have colleagues queuing up for your cupcakes. But what if you don’t want to do it on the side any more?

The option that a lot of people choose when they decide to start turning their passion into profit is to teach. Teaching your hobby can be really rewarding. It’s a great way to meet new people who might be into the same kind of thing that you are, or to pass on what you know to total beginners who end up loving the thing you love too. It can be a daunting prospect, but we’ve put together a few tips to help you get started.

Think about how it could fit in

I’m not suggesting that you jack in your high-flying career in neurosurgery straight away. In fact, as a high-flying neurosurgeon, you’re probably smart enough to realise that. I’m sorry for insulting your intelligence. It might be that you don’t want to teach full time. You might just want a little Saturday gig to make a bit of pocket money. Or you might have a total career overhaul and world domination in your sights. Anything goes. Plus, if you decide to teach online you’ll have way less to organise before you can begin.

Do your research

Maybe you have a friend or acquaintance who’s already teaching something. Awesome. Take them for a coffee and have a chat. It’s amazing how good meeting an actual person who’s done the actual thing you actually want to do can make you feel. You might just realise that it’s a totally do-able thing for a person to manage. If you don’t have a useful friend, reach out to other people who run classes. It’s amazing how many people are willing to meet up if there’s a free coffee in it for them. If you can’t meet up with someone in person, we have this super-cool thing called ‘the internet’ now, and you’re bound to find people who are willing to share tips if you look hard enough.

Try holding a test workshop

Before you take to the internet, gather a group of your nicest, least sarcastic friends, and try out your ideas on them. If you want to teach a specific craft, for example, you can make sure you’re able to explain the stages as easily as possible. You can also use your willing volunteers to try out yoga routines, dance steps, or anything else. You’ll get feedback on what you could do better, as well as a chance to practice being in front of real people who view you as an authority figure.

Don’t be freaked out by practical considerations

Yes. You will need a plan. You’ll need a webcam. You’ll need to be able to stand in front of a camera and tell up to ten people what to do. The likelihood is that the people who already do this are no cleverer than you, and they all managed, so you know it’s possible. Make a list of everything you’ve found out in your research that you need to organise, and then work through it point by point. Try not to skip ahead or let yourself get overwhelmed. Point by point. That’s all you need to remember.

Take the plunge

Sometimes this is the hardest part. You’ve done all the legwork and you’re totally ready. You’ve got everything you need. You’re awesome, basically. You’re an organisational wizard. It would be so easy to stop at this point. If you stop now you’ll have a 100% success rate and never have to face failure. But this is the time to take a deep breath and dive in to actually teaching strangers how to do the thing that you love to do. After all, you’ve come this far. Every class you teach might not be perfect. You might have no-shows or uncooperative students. Those things happen, and they happen to everyone. We guarantee the good will outweigh the bad, though. You’ll feel the joy that only comes from sharing something you love with other people, and watching them fall in love with it too. You’ll meet new people. And most of all, you’ll be able to go to sleep at night knowing that, for once in your life, you put yourself out there and made it work.

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So. Real talk. Do you fancy sharing your passion whilst making money? check out HowNow and starting earning from the thing you love doing. All you need to do is bring your passion. Team HowNow can bring the organisation, and we’ll meet you on the internet.

We’ve already talked about how to create listing on HowNow so that it grabs as much attention as possible. But what about your profile? That can be just as important when it comes to selling your classes, but sometimes it’s the thing that gets overlooked. We write so many profiles these days that it’s easy to get blase about them. But resist the temptation to just write any old thing – it’s worth taking time over.

Do some bragging

Have you ever won an award? Do you have ten degrees? Have you been featured in the press? Details like this are great as they help to cement the impression that you’re an expert in your field, so mention them in your profile. That’s not to say that if you don’t have paper qualifications your classes will be worth less. Whatever makes you confident that you’re a great teacher, that’s the thing you should be bragging about.

Sell yourself, not your class

There’s a very good chance that you’re not the only person in the world teaching your subject. You might not even be the only person on HowNow teaching your subject. So why should a student choose you to be their teacher? Remember that your profile will appear on each of your class listings so don’t go too in-depth about any subject. Just give a general overview of why you’re great.  If you have any feedback from former students, that’s a brilliant thing to include too.

Give a sense of your personality

Your profile on the website will give students a chance to get to know you better. They’ll be much more comfortable taking classes with someone they feel familiar with, rather than a total stranger. Are you a fan of anything? Do you do anything interesting in your spare time? Were you Coney Island Hotdog Eating Champion in 1998? It might not seem relevant to making people sign up to your class, but people are much more likely to want to work with someone they’re able to warm to.

Have a great profile picture

You’ve used your profile to give potential students an idea of why you’re qualified and what you’re like as a person. You’ve given them a really positive impression. Now you need to cement that positive impression by adding a great profile picture. This should be a picture of yourself, and preferably just your head and shoulders. The profile picture field is a bit tight for full-body shots. You can take a photo using a selfie stick and a phone – it doesn’t have to a work of art. Users are much more likely to sign up to classes where they can see the teacher because it creates a subconscious trust. After all, if there’s just a logo, or a picture of a plant pot, how do they know their teacher won’t be a robot.

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Once you’ve got your profile set up and you’ve listed your first classes, don’t forget to spread the word among your following and encourage them to get booking. We can’t wait to watch your classes develop.

You might think email marketing is the preserve of big businesses. Think again. Technology has levelled the playing field for businesses great and small, so it’s easier than ever to create slick email marketing campaigns that look as though you’ve paid thousands of graphic designers to help. But what should be considering when you start your campaign?

Keep it regular

Pick a day of the week, and a time in that day, and stick to it. That’s when your users should expect to hear from you. By giving you their email address they’ve basically trusted you. If you abuse that and send too many messages, or send emails when they’re not interested, you’ll find yourself relegated to the junk folder before you can say ’email marketing’. If you don’t have enough content to warrant a weekly newsletter, remember you could always just make it fortnightly or even monthly. It’s better to send one great message than five rubbish ones.

Make sure it looks appropriate

You say a lot about your company before you’ve even said very much in the body of your email marketing. The look of your newsletters can give your mailing list an idea of exactly what your business is like, so make sure it suits what you. For example, if you sell floral vintage china and your key demographic is grannies, your emails probably don’t need to look slick and minimal. Appeal to your demographic.

Make it engaging and informative

Try to let some personality come through in your emails. You might always include a link to a funny news story, or always have something motivational to say. It’s a little thing, but it makes people more likely to read your next message. On the flip side, don’t send out a marketing email for no reason. Keep things informative. Let people know about company updates, new products, or any press. Don’t email ‘just to chat’. That’s a bit weird.

Don’t be too ‘salesy’

Picture the scene: Someone turns up at your house trying to sell you something. You’re not interested. You close the door in their face. You feel a bit guilty, but there was no other way to deal with them. Email marketing has the potential to be a bit like that, except without any guilt about getting rid of you. If you’re emailing people and trying to aggressively sell something, you’re going to rub them up the wrong way. There’s a big difference between saying ‘here’s some things you might be interested in as a previous client’, and saying ‘Hey. You’ve shown a vague interest in me before. Buy all of my stuff. BUY IT NOW.’.

If you’re still on the lookout for a way to make great email newsletters, we recommend Mailchimp, which is versatile enough to do pretty much anything and also has a free subscription below a certain number of subscribers. We can’t wait to see what you come up with!

 

If you’re reading this, you’ve probably discovered HowNow. We’re giving everyone the chance to learn from experts in all kinds of subjects from all over the globe. We’re also giving everyone the chance to teach others what they know in online classes. But why should you start teaching classes with us? Well, let’s start with these reasons.

1. A worldwide audience

The fact that HowNow classes take place online means that your potential students could be anywhere in the world. If you want to teach around a full time job there’ll be people up for taking classes at pretty much any time that is convenient to you. There’s no need to spend loads of money on travel for either you or your students, which means it’s super-easy to keep them coming back.

2. There’s no need to hire a venue

When you’re teaching from the comfort of your own home there’s no need to worry about finding the perfect venue for your HowNow classes. As a result, there’s no stress about how students will find you, and you’ll also never have to worry about the risk of spending loads of money on a venue only to have nobody turn up. With the financial risk removed, you’re free to make your classes as regular as you like. In fact, the more the merrier.

3. You can be your own boss

There’s nothing quite like being your own boss. You don’t have to answer to anyone, there’s no need to explain yourself, and there’s no pressure to work set hours as requested by somebody else. You might choose to start teaching part time for some extra pocket money. However, you’ll have the potential to grow your business and take it full time, so being your own boss is genuinely within reach.

4. Share your knowledge

Wouldn’t it be great if there was a whole new influx of people who were just as interested in Polymer Clay modelling as you? Well, when you start sharing your knowledge you might find you start inspiring people. You’re the best advocate for the thing you love to do. If you want to get more people involved, teaching them how is a fantastic start.

5. Turn your passion into profit

Pretty much everyone has a passion. Relatively few people get to actually profit from theirs. For most people, their passion is a thing to be indulged in after work, or at the weekend. We want to see more people taking the leap and starting to make money doing something they really love. We think that teaching classes is a great way to start doing that. Who knows where it could lead?

6. We’ll take care of everything

All you need to do is let us know what times you’re available to teach classes by adding your availability to a dedicated Google Calendar. After that, users can book hour-long slots without you needing to worry about any complicated scheduling. We’ll also email your students to confirm their bookings, and we’ll give you a dedicated dashboard so that you can keep track of what’s working and what could be improved.

Once you start teaching classes on HowNow we’re willing to bet you’ll get the bug and want to teach more. And who could blame you when there are a whole host of great reasons to get started. First of all, think about what first inspired you to do what you love. Now, how can you pass that on to other people? You practically have a lesson plan already.

It’s brilliant that you’ve decided you want to turn your passion into profit. You’ve even gone ahead and listed your class. But how do you go about it if you’ve never taught an official class before? Writing a lesson plan is a really good place to begin. You might be totally new to the whole process, or just in need of a refresher now that you’ve decided to teach on the regular. Either way, we’ve got your back.

1. Know what people will need in good time

If you’re planning to teach a class, start your lesson plan with a list of everything a student might need. That could just be a pen and paper. If you’re leading a cookery session you’ll need to know the ingredients. If you’re teaching an instrument and your student needs to provide their own, make that clear too. There’s a section in your HowNow class listing to let students know what they’ll need, so make sure you use it.

2. Have an overall objective

Before you go into too much detail in your lesson plan, decide what a student should come away having learned. This will give you a goal to keep in mind while you’re planning. Once you know what you’re aiming for you can break it down into steps. For one-to-one sessions, this might be dictated by the needs to your student. For group sessions where ability levels may be mixed, you’ll need to decide in advance what you want students to learn.

3. Set realistic durations for activities

Your class might be an hour long, but how you use that hour is completely up to you. If you have multiple activities for students to complete during a class, you need to make sure you allocate time to each so that you don’t overrun. These need to be realistic, as well. If you’re teaching craft and people have to glue something together, how long does that take? Don’t be tempted to underestimate, because that’ll mean you feel rushed. Make sure everybody has enough time to complete what they need to. If you complete a plan and realise you need more than an hour, feel free to create a lesson plan that spans multiple classes.

4. Don’t be thrown off if people don’t act how you expect them to

For all that we talk about having a lesson plan, don’t be surprised if things don’t go quite as expected. You might encounter a group of quiet students. Don’t be thrown by that. Maybe you’ll have one super-keen student who shouts down everybody else. Make sure you know what you’ll do in situations where people are unpredictable. It might never happen, but at least this way you can feel confident in the knowledge that you’re prepared.

5. Plan a curriculum while you’re at it

If you really want to maximise the profits you make through HowNow, consider expanding that lesson plan. Set an overall goal for what people should learn across a series of lessons with you. There’s nowhere on the site to publish that, so it doesn’t have to be amazing, but it’s good to have it for yourself. Then, break that “super goal” down into a series of classes. We say ‘curriculum’, but we’re just trying to be fancy. All we really mean is ‘series of more than one class’.

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We hope this proves that anybody can write a lesson plan. All you really need to do is be a bit organised, and break everything down as much as possible. We can wait to see what your awesomely-planned classes look like!

Blogs. These days it seems like the world and his wife has one. They’re a great way to earn a bit of extra income, and can even lead to a full-time career. They’re a great way to show off your expertise and attract followers and job offers. But if you’ve never been in the blogging game before, what should you be thinking about before you begin your blog? We made a list of some of your key considerations:

 

1. Set a goal

Back in the day, the most common way to monetise a blog was to sell advertising space on your site. There’s less demand for that these days, so you need to be thinking differently. Is your aim to find clients through demonstrating your expertise? Perfect. Do you want to sell products through an online shop? Great. Basically, just know what you’re aiming to achieve. You don’t have to make the knowledge public, but it’s good to bear in mind.

2. Pick a niche and stick to it

The internet is packed with beautiful lifestyle blogs featuring minimalist design and perfectly-Instagrammed pictures of lattes. Unless you have something very different to add to that field, there’s not much to be gained from producing more of the same kind of content. The more specific your subject matter, the quicker you’ll find you rise above the noise. If you’ve got lots of passions, pick one. If you’re a dog groomer looking to attract new customers with your blog, keep your writing about dog grooming, rather than all of the cafes you visited when you went to Paris.

2.5 Know your audience

This is too similar to point 2 to warrant it’s own number. Once you’ve found your niche, you also need to know who you’re writing for. It’ll make it much easier to target your content. After all, you won’t get anywhere if your writing is littered with ‘LOLs’ and ‘YOLOs’ and hashtags and you’re writing a blog for retirees who like waterskiing (it could happen).

3. Don’t take shortcuts with your content

Yes, SEO is great. You need to understand it if you want to bring people to your site. But once you’ve got them there, they won’t hang around if the content isn’t great. And the chances of them making a repeat visit are even less likely. Once you’ve honed your SEO skills, they won’t really change, while reader expectations for great content will keep shifting. So make sure you’re keeping up with what’s trending in your field, and which kinds of articles are popular.

4. Don’t live your life by pageviews alone

It’s easy to get disheartened if your pageviews don’t match up to those of the superbloggers everyone knows and loves, but try to remember that that’s not the be-all and end-all. If you blog about the paintings that you sell and only have 10 followers, but they each spend £1000 on your art, that’s way more valuable than 1000 followers who don’t engage. So when you find yourself comparing yourself to other people (and you will), remember the goal you set yourself and chill out.

 

5. Get involved

It’s all very well to write a killer blog, but how will anybody know you’re doing it? If nothing else, you should be engaging with other bloggers in your area of interest by reading and constructively commenting on their posts. You’ll also need to be sharing your content on social media so at the very least a Facebook and Twitter account wouldn’t go amiss. If you’re creating business-related content, you might benefit from being on Linkedin, and if you’re all about fashion or lifestyle, Bloglovin’ is a great place to be. The benefit of social media is that you can do so much more than simply share your own content – you can discover new people to follow, join conversations, and maybe even pick up a few new contacts.

6. Keep it regular

You keep followers by being trustworthy. Once people have discovered that your blog is great and has the exact kind of content they’ve been looking to read, they want to know when to come back for the next pearl of wisdom. They’re not going to keep coming back if they’ve seen nothing new for three weeks, so you need to make sure you’re regularly rewarding them for their loyalty with brand new posts. It’s sometimes worth making clear on your ‘about’ page when new content is posted, or even starting a newsletter so people can have your latest material sent straight to their inboxes.

7. Have a great ‘About’ page

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Now that you know your audience, what you’re writing, how you plan to write it, and how often, you need to think about introducing yourself to your readers. Why should they trust what you have to say? Make sure your ‘About’ page lists all of the reasons that your readers should consider you to be an expert in your field: Do you have a lot of experience? Did you study the subject? Are you working in the industry you’re writing about? Have you won awards? If you’re learning as you write, that’s also good, it just helps to add context to what your saying if people know where you’re coming from.

8. Stick with it

Picture the scene: It’s been two months. You’ve been posting regularly, SEO-ing everything, writing high-quality and original content, and you’ve set yourself up with a shiny new Twitter account. But you’re not seeing much action. Don’t freak out, and do not quit. In those first few weeks when nobody’s heard of you and you’re struggling for followers, remember that Rome wasn’t built in a day. And neither are blogger reputations. It takes time to start getting noticed. Keep at it, and it’ll happen in the end.

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So, what will you be blogging about? We’d love to see once you’re up and running, and don’t forget to keep browsing HowNow to find some amazing experts who can help you along the way.

For this article, we’re going to go ahead and assume you know the basics of online marketing. If not, you should make sure to check out our tips for increasing your Twitter follower numbers as well as this one. After all, we don’t want you to be doing half a job when it comes to social media. And we especially don’t want you to be doing half a job on our say-so.
It’s all very well to have great social media accounts for your brand, as well as engaging with other people and linking to sites you love. However if you’re relying on having a Facebook page and a Twitter account ticking over and nothing else, you might find that it’s difficult to speed up the growth of your channels or reach the engagement targets you set yourself.
We’ve put together a list of other things you should probably be thinking about. These options may not work for everybody, but they’re certainly a good place to start.

Paid ads

One of the main mediums that have proved to be successful in terms of promoting a brand online is paid advertising over social media. On Facebook you can choose your audience by age, location, interests, and even relationship status. It’s creepy as hell if you think about it too much. In fact, it’s best to focus on taking everything you know about your demographic and using that knowledge to build the perfect audience. You can choose what outcome you want, from gaining followers to getting clicks to a website. Twitter operates in a very similar way and, since you can set your own budget it’s definitely something worth experimenting with.

Twitter Cards

With just a few tweaks to the HTML of your site you can change how content looks when it’s shared on Twitter. That sounds complicated but there’s hundreds of tutorials for this online, or you might have a friend you can bribe. Or you could try learning some coding basics on HowNow. If you’re a photographer you can make sure your photo shows up front and centre when you share a link. If you’re selling physical products you can share a listing which features an image alongside the price. There are 9 different Twitter Card iterations to choose from, and the best thing is that if the public share your content it’ll show up the exact same way.

Competitions

If you want to foster a sense of community and get more engagement amongst your existing followers social media competitions are a good way to go. They’re also great for engaging your existing followers. It’s pretty simple – you offer a prize in exchange for a comment from a follower, and then pick a winner. That might be out of the hat or it might be based on merit, but either way it’s a great way to start a conversation. After all, engaged followers are much more likely to stick around.

Pay attention to analytics

Facebook, twitter, and most third-party CMS systems have inbuilt analytics which are can be incredibly useful. Did you post something that got a lot of engagement? Awesome. It’s probably worth posting similar stuff again. Have you noticed that there are times of day when you get more impressions? Again, that’s information you can use to dictate when you should be posting your best content.

Social media

These are just a few pointers, but the world of social media is vast and constantly changing. If there’s something we haven’t quite covered here, it might be worth getting one-on-one help to iron out any issues. Keep an eye on HowNow – we might have just the expert for you.

Twitter is a great platform to help you market your brand, show off your expertise, or find new contacts. It has a reputation for being the place people go to discuss the sandwich they had for lunch, but that’s doing it a disservice. After all, any opportunity to network is a worthwhile one, and Twitter has the added bonus of allowing you to work in your pyjamas. But how can you make Twitter work for you?

Twitter tip No. 1

Get Involved. It sounds obvious, but you’d be surprised. Twitter is a conversation, and not just an opportunity to post all of your opinions for the world to see. Reply to what people are saying, and get involved with conversations surrounding trending hashtags (for example #CraftHour). You might find that people with similar business to yours hold Twitter chats you can get involved in. And if not, you could even consider running one yourself.

Twitter tip No. 2

Use images and links. research shows that people engage more with Tweets that include images and/or links than they do with plain text. On a very basic level, it’s probably because there is actually something to engage with, but whatever the reasoning it’s a good thing to bear in mind. It also makes your profile page look more interesting to stalkers/prospective future clients.

Twitter tip No. 3

Know your audience. Who are you aiming to reach? That should influence the kind of content you share, the tone you use, and the people you follow. If you’re writing content for a new vegan cafe, it’s probably not worth sharing an image of the awesome steak sandwich you had for lunch. It’s a common-sense point, but it’s an easy place to start alienating people if you don’t have your audience in the forefront of your mind when you start posting.

Twitter tip No. 4

Consider using ads if you’re a business – If you’re ready to kick things up a notch, consider using ads on Twitter. You’ll be able to get your tweet into far more feeds than by just tweeting alone. Assuming that you know your audience and how best to appeal to them, it could pay dividends to make sure you appear in the newsfeeds of your target demographic.

Twitter tip No. 5

Tweet regularly. Twitter is the kind of place where both quality and quantity count. There are hundreds of tweets every day on the timeline, so if you want to attract attention you have to rise above the noise. Interesting tweets which get lots of interaction will help you do this, but the odd one or two here and there isn’t enough. Consistency is key. If you have to, investigate the use of a scheduling tool like Hootsuite, Buffer, or Sprout Social. We won’t judge you.

Twitter tip No. 6

Make sure people can find you – Social media is an immediate thing and if you have an existing off-Twitter following you should be making the most of it . Make sure you link to your Twitter everywhere you can. We’re talking on your website, in your shop, in email newsletters, on other platforms… Nobody has ever made a mental note to follow somebody later and then actually remembered. Help your current audience to strike while the iron’s hot.

Twitter tip No. 7

Post a variety of content – It’s great that you like the full back catalogue of Gandhi’s inspirational quotes, but you need to be adding something original to people’s’ newsfeeds too. If you come across relevant articles that you like, share them. Cool and relevant images? Share them. Retweet other people, maybe add in the occasional GIF (the internet loves GIFs), and your profile will be interesting before you know it.

Twitter tip No. 8

Realise it takes time – Once you start engaging with Twitter and keeping it consistent you should start seeing a difference. The thing is, it might not happen as fast as you want it to. Resist the urge to buy followers, because it’s always obvious. Resist the urge to start using ‘automated’ following programs, because it’s generally pretty inaccurate. Resist the urge to use automatic ‘thanks for following!’ DMs, because it’s a big turn off. There’s no shortcut better than posting consistently great content, sorry.

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We can’t wait to see what you get up to on Twitter – don’t forget to give us a follow at @GoHowNow, and keep an eye on the website for some awesome experts who want nothing more than to help you along the way.