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So, you have your class up and running, and it’s looking great. But how can you get the word out and start to increase your booking numbers?

Add a Call to Action button on Facebook

If you have a Facebook page, you have everything you need to add a Call to Action button. This is a way to send people directly to your classes. You have the option of seven different CTAs (that’s right, we’re abbreviating) and one of them is, conveniently, ‘Book Now’. All you have to do is enter the link for your class and you’re away! Additionally, since you have your Facebook page set up and looking awesome, you could also consider paid ads or promoted posts on Facebook too. They’re a great way to increase the numbers of people seeing your content.

Get Tweeting

If you have Twitter, start tweeting about your classes. The key to remember with Twitter is that you can’t just do it once. There’s an average of just under 10,000 tweets published every second, so you’ve got a lot of competition. Once your tweet has been out there for 18 minutes, the likelihood is that its been buried on everybody’s newsfeed. What that means is you really need to be tweeting about your classes at least once a day. Now, that sounds like a lot, but don’t panic – there are awesome sites like Buffer, Tweetdeck, and Sprout that allow you to schedule your tweets. Just line ’em up, and these services will send ’em out. There’s also the option of promoted tweets, but if you’re a paid advertising virgin you might prefer to do that on Facebook – it’s much easier to pick the right audience.

Add a link to your site

If you have your own website, add a linked image to your sidebar to say ‘hey, I teach online classes’. That way, whatever page a potential student is on, they’ll always see the option to book. If your site gets a lot of traffic from people who aren’t local to your in-person classes, this is a great way to increase bookings from that audience. In fact, feel free to use the embed codes below for a stylish way of linking your website visitors to your classes.

For a navy blue background:

<a href=http://learnhownow.com><img src=http://imgur.com/ttg7zrWtitle=”Learn With Me on HowNow” width=”270″ height=”290″ /></a>

For a white background:

<a href=http://learnhownow.com><img src=http://imgur.com/4dNCkzRtitle=”Learn With Me on HowNow” width=”270″ height=”290″ /></a>
These can be pasted anywhere on your site. Don’t forget to change the URL in the code to the URL of your class, and get in touch if you have any issues!

Tell your mailing list

Do you have a list of customer emails? Let them know about your classes! If you want to increase the quality of the emails you send you could try using a service like Mailchimp to make them look super-slick. You can even add a button to your email which takes a user straight to your class booking page. After all, you want to make the process as quick and easy as possible. You could also try sending out promotional codes to get the ball rolling with your bookings. We send them out in the newsletter all the time, or we could always help you by

Use word of mouth

Got a student who’s mentioned going away or moving? Remind them that they can keep up their classes with you!

Mention your classes in other professional profiles

Do you write a column in a newspaper? Speak at events? Make TV appearances? If you have to provide a profile about yourself, mention that you teach on HowNow. If your work is being seen you might well be attracting people who are interested in learning from you. Letting them know that they can find you on HowNow is a great way to capitalise on interest, especially if the geography won’t work.

Extra special bonus suggestion!

If you’re looking to increase your mailing list or your social media following, a giveaway is a great way to do it. There are great applications like Gleam or Rafflecopter which make it super-easy to set up a prize draw where a user gives their email address or follows you on social media in order to be entered into a draw. An online class is a great option for a prize because it doesn’t depend on location and there’s no financial outlay for you. You’d just need to contact the winner afterwards to give them a prize code (contact us if you ever need this) and voila! You’ve run a competition!

Please note that we do not advise waving your profits around willy-nilly, no matter how much this stylish photo may suggest otherwise.

Don’t forget, if you do need any more advice, it’s always worth getting in touch to ask – we might just be able to help.

There’s a whole host of social media accounts and blogs dedicated to healthy lifestyles, whether that be fitness, nutrition, or a combination of the two. With so many out there, who should you be following? We recommend some of these people:

Jessamyn Stanley

Jessamyn Stanley is awesome. She started documenting her yoga journey on Instagram in order to check her alignment, and has quickly become an inspiration to women everywhere. She now teaches all over the world, and is also a body positivity advocate. Jessamyn encourages people to think ‘how does this feel?’ instead of ‘how does this look?’ while practising yoga.

Chocolate Covered Katie

You know how desserts are the best? Well, Chocolate Covered Katie does. She has loads of recipes for all kinds of sweet treats. The best, though, is that they’ve all been given a healthy twist. Sugar and syrup are replaced by healthy alternatives, and everything is still bloody delicious.

Minimalist Baker

Dana Shultz shares recipes for healthy food which is usually plant-based of gluten-free. So far, so standard. However, the best part about The Minimalist Baker is that she really does mean ‘minimalist’. Every recipe uses 10 ingredients or less, 1 bowl, or less than 30 minutes of your time, so you can make nutritious food without a lot of faff.

Fit Bottomed Girls

Erin Whitehead and Jenipher Walters have a website with everything from recipes to awesome playlists to get you fired up. Their Instagram is funny and full of motivation. They also have a podcast. There’s even an Anti-diet book. Basically, whatever you’re looking for in terms of motivation, you’ll find it thanks to Fit Bottomed Girls.

Deliciously Ella

You’ve probably seen her own brand of healthy energy balls in the shops. If not, you might have seen one of her three healthy eating cookbooks. Or perhaps you’ve seen the deli she’s been able to open in London because of her huge following. There’s no denying that Deliciously Ella is everywhere, and she’s great at what she does.

Fully Raw Kristina

If you like your healthy food looking bright and cheery, there’s nobody better than Kristina Carillo-Bucaran. Her Instagram feed and Youtube channel are super-bright and some of her recipes are super-tasty. She even has her own organic co-op, if you happen to be based around Texas.

Kayla Itsines

Kayla Itsines has a following of 10,000,000 women, and she has that for a very good reason. Users who are signed up to take part in her various programs are given targeted exercises to incorporate into theirworkouts, as well as a selection of recipes to cook every day. It’s like having someone hold your hand and guide you.

healthy

If any of these guys have inspired you, don’t forget that you can find personalised advice on healthy eating and fitness from our awesome HowNow experts. Happy health-ing!

Once you’ve decided to teach classes on HowNow, and you’ve planned what your lessons will be like, it’s time to post your class listing. This is what students will see when they make their bookings, so a great listing is crucial. Luckily, we put together a guide for how to complete each section.

Title and description

class listing

The first thing you’ll need to come up with for your class listing is a title and a one-line description. These appear on the browse pages so they need to be compelling to attract users to click. Try to avoid having a one-word class title, or using the words ‘one-to-one’, ‘group’, or anything like ‘class’ or ‘lesson’. Students will already know that it’s a class by the fact that it’s on HowNow, and you’ll use your tags to let them know if it’s one-to-one or for groups. Try to make your one-line description long enough to fill the space available – so about 100 characters.

Header image or video

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You have the choice between adding a video introduction to your class or adding a header image. These appear within the class listing itself. If you add a video, make sure you introduce yourself and what students will learn in the class. However, avoid going into so much detail that people no longer feel the need to make a booking. If you decide to add an image instead, make sure it’s a high quality one. Avoid images with a white background, and images which are actually a lot of text. If you want to use a logo, the place to do that is as your profile picture rather than as a header image.

Overview

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This is the section where you can give users an idea of what your class offers without going into specifics. This overview needs to apply to people who are visiting your class listing to book their tenth session just as much as it applies to total beginners, so keep it general and use lots of keywords because those will help your SEO. You might choose to give a bit of information about your teaching technique, or what a student will gain from a series of sessions with you.

What you need

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The next section you’ll come to when writing your class listing is ‘what you need’. This lets the student know what they’ll need to have access to before they take your session. You need to give them the best possible opportunity to get prepared before the day, so list everything. You might have a long list or a very short one. It may be that you don’t require your students to have anything. All of these are fine, just make sure you’re transparent in your listing.

Pricing, keywords, etc.

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This part of your class listing will actually appear at the top of the page next to your header. This is where you can let people know what levels you can teach, what languages you teach in, and how much you charge. You should also add keywords, but definitely avoid using words like ‘lessons’, ‘classes’ and ‘online’. Everything on the site is an online class so these won’t help you to stand out. Make sure your keywords refer to the content of the class.

What to expect

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Make sure that your class listing lets people know what to expect in your sessions. If you are teaching both one-to-one and group classes, try to let people know what the differences between the formats will be. Once you’ve done that people will be able to decide which type of class they’ll be happier taking part in and a comfortable student is a goof student.

Availability

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It’s vital that you connect your Google calendar to HowNow. This is the easiest way for you to let us know when you’re available. A great class listing will give potential students a lot of time options. By having as much free time in your calendar as possible you maximise your chances of getting bookings.

Ultimately, your HowNow class listing is the place to sell yourself. Don’t be afraid to brag, but don’t forget that you also need to appeal to total beginners who might not know what you’re talking about. That’ll soon change after your first session, though.

It’s always difficult to decide whether we should take the leap and turn our passion into profit. Work takes up a lot of our time, but more often than not it’s the things we do in the spare hours before, after, and at weekends that really make us happy. You might be an accountant with a penchant for painting, a barista who hula hoops on the side, or maybe you work in sales and have colleagues queuing up for your cupcakes. But what if you don’t want to do it on the side any more?

The option that a lot of people choose when they decide to start turning their passion into profit is to teach. Teaching your hobby can be really rewarding. It’s a great way to meet new people who might be into the same kind of thing that you are, or to pass on what you know to total beginners who end up loving the thing you love too. It can be a daunting prospect, but we’ve put together a few tips to help you get started.

Think about how it could fit in

I’m not suggesting that you jack in your high-flying career in neurosurgery straight away. In fact, as a high-flying neurosurgeon, you’re probably smart enough to realise that. I’m sorry for insulting your intelligence. It might be that you don’t want to teach full time. You might just want a little Saturday gig to make a bit of pocket money. Or you might have a total career overhaul and world domination in your sights. Anything goes. Plus, if you decide to teach online you’ll have way less to organise before you can begin.

Do your research

Maybe you have a friend or acquaintance who’s already teaching something. Awesome. Take them for a coffee and have a chat. It’s amazing how good meeting an actual person who’s done the actual thing you actually want to do can make you feel. You might just realise that it’s a totally do-able thing for a person to manage. If you don’t have a useful friend, reach out to other people who run classes. It’s amazing how many people are willing to meet up if there’s a free coffee in it for them. If you can’t meet up with someone in person, we have this super-cool thing called ‘the internet’ now, and you’re bound to find people who are willing to share tips if you look hard enough.

Try holding a test workshop

Before you take to the internet, gather a group of your nicest, least sarcastic friends, and try out your ideas on them. If you want to teach a specific craft, for example, you can make sure you’re able to explain the stages as easily as possible. You can also use your willing volunteers to try out yoga routines, dance steps, or anything else. You’ll get feedback on what you could do better, as well as a chance to practice being in front of real people who view you as an authority figure.

Don’t be freaked out by practical considerations

Yes. You will need a plan. You’ll need a webcam. You’ll need to be able to stand in front of a camera and tell up to ten people what to do. The likelihood is that the people who already do this are no cleverer than you, and they all managed, so you know it’s possible. Make a list of everything you’ve found out in your research that you need to organise, and then work through it point by point. Try not to skip ahead or let yourself get overwhelmed. Point by point. That’s all you need to remember.

Take the plunge

Sometimes this is the hardest part. You’ve done all the legwork and you’re totally ready. You’ve got everything you need. You’re awesome, basically. You’re an organisational wizard. It would be so easy to stop at this point. If you stop now you’ll have a 100% success rate and never have to face failure. But this is the time to take a deep breath and dive in to actually teaching strangers how to do the thing that you love to do. After all, you’ve come this far. Every class you teach might not be perfect. You might have no-shows or uncooperative students. Those things happen, and they happen to everyone. We guarantee the good will outweigh the bad, though. You’ll feel the joy that only comes from sharing something you love with other people, and watching them fall in love with it too. You’ll meet new people. And most of all, you’ll be able to go to sleep at night knowing that, for once in your life, you put yourself out there and made it work.

passion

So. Real talk. Do you fancy sharing your passion whilst making money? check out HowNow and starting earning from the thing you love doing. All you need to do is bring your passion. Team HowNow can bring the organisation, and we’ll meet you on the internet.

We’ve already talked about how to create listing on HowNow so that it grabs as much attention as possible. But what about your profile? That can be just as important when it comes to selling your classes, but sometimes it’s the thing that gets overlooked. We write so many profiles these days that it’s easy to get blase about them. But resist the temptation to just write any old thing – it’s worth taking time over.

Do some bragging

Have you ever won an award? Do you have ten degrees? Have you been featured in the press? Details like this are great as they help to cement the impression that you’re an expert in your field, so mention them in your profile. That’s not to say that if you don’t have paper qualifications your classes will be worth less. Whatever makes you confident that you’re a great teacher, that’s the thing you should be bragging about.

Sell yourself, not your class

There’s a very good chance that you’re not the only person in the world teaching your subject. You might not even be the only person on HowNow teaching your subject. So why should a student choose you to be their teacher? Remember that your profile will appear on each of your class listings so don’t go too in-depth about any subject. Just give a general overview of why you’re great.  If you have any feedback from former students, that’s a brilliant thing to include too.

Give a sense of your personality

Your profile on the website will give students a chance to get to know you better. They’ll be much more comfortable taking classes with someone they feel familiar with, rather than a total stranger. Are you a fan of anything? Do you do anything interesting in your spare time? Were you Coney Island Hotdog Eating Champion in 1998? It might not seem relevant to making people sign up to your class, but people are much more likely to want to work with someone they’re able to warm to.

Have a great profile picture

You’ve used your profile to give potential students an idea of why you’re qualified and what you’re like as a person. You’ve given them a really positive impression. Now you need to cement that positive impression by adding a great profile picture. This should be a picture of yourself, and preferably just your head and shoulders. The profile picture field is a bit tight for full-body shots. You can take a photo using a selfie stick and a phone – it doesn’t have to a work of art. Users are much more likely to sign up to classes where they can see the teacher because it creates a subconscious trust. After all, if there’s just a logo, or a picture of a plant pot, how do they know their teacher won’t be a robot.

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Once you’ve got your profile set up and you’ve listed your first classes, don’t forget to spread the word among your following and encourage them to get booking. We can’t wait to watch your classes develop.

If you’re reading this, you’ve probably discovered HowNow. We’re giving everyone the chance to learn from experts in all kinds of subjects from all over the globe. We’re also giving everyone the chance to teach others what they know in online classes. But why should you start teaching classes with us? Well, let’s start with these reasons.

1. A worldwide audience

The fact that HowNow classes take place online means that your potential students could be anywhere in the world. If you want to teach around a full time job there’ll be people up for taking classes at pretty much any time that is convenient to you. There’s no need to spend loads of money on travel for either you or your students, which means it’s super-easy to keep them coming back.

2. There’s no need to hire a venue

When you’re teaching from the comfort of your own home there’s no need to worry about finding the perfect venue for your HowNow classes. As a result, there’s no stress about how students will find you, and you’ll also never have to worry about the risk of spending loads of money on a venue only to have nobody turn up. With the financial risk removed, you’re free to make your classes as regular as you like. In fact, the more the merrier.

3. You can be your own boss

There’s nothing quite like being your own boss. You don’t have to answer to anyone, there’s no need to explain yourself, and there’s no pressure to work set hours as requested by somebody else. You might choose to start teaching part time for some extra pocket money. However, you’ll have the potential to grow your business and take it full time, so being your own boss is genuinely within reach.

4. Share your knowledge

Wouldn’t it be great if there was a whole new influx of people who were just as interested in Polymer Clay modelling as you? Well, when you start sharing your knowledge you might find you start inspiring people. You’re the best advocate for the thing you love to do. If you want to get more people involved, teaching them how is a fantastic start.

5. Turn your passion into profit

Pretty much everyone has a passion. Relatively few people get to actually profit from theirs. For most people, their passion is a thing to be indulged in after work, or at the weekend. We want to see more people taking the leap and starting to make money doing something they really love. We think that teaching classes is a great way to start doing that. Who knows where it could lead?

6. We’ll take care of everything

All you need to do is let us know what times you’re available to teach classes by adding your availability to a dedicated Google Calendar. After that, users can book hour-long slots without you needing to worry about any complicated scheduling. We’ll also email your students to confirm their bookings, and we’ll give you a dedicated dashboard so that you can keep track of what’s working and what could be improved.

Once you start teaching classes on HowNow we’re willing to bet you’ll get the bug and want to teach more. And who could blame you when there are a whole host of great reasons to get started. First of all, think about what first inspired you to do what you love. Now, how can you pass that on to other people? You practically have a lesson plan already.

It’s brilliant that you’ve decided you want to turn your passion into profit. You’ve even gone ahead and listed your class. But how do you go about it if you’ve never taught an official class before? Writing a lesson plan is a really good place to begin. You might be totally new to the whole process, or just in need of a refresher now that you’ve decided to teach on the regular. Either way, we’ve got your back.

1. Know what people will need in good time

If you’re planning to teach a class, start your lesson plan with a list of everything a student might need. That could just be a pen and paper. If you’re leading a cookery session you’ll need to know the ingredients. If you’re teaching an instrument and your student needs to provide their own, make that clear too. There’s a section in your HowNow class listing to let students know what they’ll need, so make sure you use it.

2. Have an overall objective

Before you go into too much detail in your lesson plan, decide what a student should come away having learned. This will give you a goal to keep in mind while you’re planning. Once you know what you’re aiming for you can break it down into steps. For one-to-one sessions, this might be dictated by the needs to your student. For group sessions where ability levels may be mixed, you’ll need to decide in advance what you want students to learn.

3. Set realistic durations for activities

Your class might be an hour long, but how you use that hour is completely up to you. If you have multiple activities for students to complete during a class, you need to make sure you allocate time to each so that you don’t overrun. These need to be realistic, as well. If you’re teaching craft and people have to glue something together, how long does that take? Don’t be tempted to underestimate, because that’ll mean you feel rushed. Make sure everybody has enough time to complete what they need to. If you complete a plan and realise you need more than an hour, feel free to create a lesson plan that spans multiple classes.

4. Don’t be thrown off if people don’t act how you expect them to

For all that we talk about having a lesson plan, don’t be surprised if things don’t go quite as expected. You might encounter a group of quiet students. Don’t be thrown by that. Maybe you’ll have one super-keen student who shouts down everybody else. Make sure you know what you’ll do in situations where people are unpredictable. It might never happen, but at least this way you can feel confident in the knowledge that you’re prepared.

5. Plan a curriculum while you’re at it

If you really want to maximise the profits you make through HowNow, consider expanding that lesson plan. Set an overall goal for what people should learn across a series of lessons with you. There’s nowhere on the site to publish that, so it doesn’t have to be amazing, but it’s good to have it for yourself. Then, break that “super goal” down into a series of classes. We say ‘curriculum’, but we’re just trying to be fancy. All we really mean is ‘series of more than one class’.

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We hope this proves that anybody can write a lesson plan. All you really need to do is be a bit organised, and break everything down as much as possible. We can wait to see what your awesomely-planned classes look like!

Life is expensive these days, and it doesn’t show any sign of letting up. So what can you do when it’s all getting expensive and you need a bit of extra income? You can get by on one kidney, so that’s always an option, but you might be one of those picky people who are after something that’s a little less – well – invasive. Luckily there’s a whole host of online services which are giving people the chance to make a bit of extra income.

HowNow

We wouldn’t be doing our jobs if we didn’t throw our own hat into the ring. HowNow is a platform that lets you teach online classes from the comfort of your own home to people all over the world. They can be about literally anything, and they can happen whenever it’s convenient for you. If you have a skill or some knowledge that you could share you could be our next Expert, and feel great about sharing your gifts with the world while you earn extra income. Plus, you don’t even really have to get out of your PJs.

Air BnB

If you have a home, you have pretty much all of the requirements to earn extra income with Air BnB. You can let out a spare room, or even the whole place if you have somewhere else you can go. You’ll need to provide a few pieces of ID, and some quality images of your space, plus a warm welcome when you meet your new guests, and you’re basically golden. You have the freedom to say when you can accept guests, so the amount of income you pull in is totally up to you.

Survey Sites

Do you have opinions? There are loads of survey websites, like MySurvey, OpinionOutpost, and ValuedOpinions which allow you to earn extra income while airing your views. You could be answering questions on anything from lifestyle to your opinions on a new movie trailer before it’s released. You know those surveys they always quote on Eight Out of Ten Cats? They have to find those examples somewhere…

Top Cashback

If you want to earn extra income without actually having to change your habits at all Top Cashback is for you. Using their links to big brand websites means you can earn rewards and money off of your purchases. It doesn’t always feel like a lot, but it adds up when you check your account one day and realise you have enough cashback to cover something fun like a hotel room or a new pair of trainers without having to put in any extra effort. Everyone loves a freebie.

Fiverr

If you have a skill you can market, Fiver is a place to do that. The whole point of the site is that you make $5 per job, so the extra income isn’t huge, but if you’re a fast worker you might find that it adds up. Maybe you’re a designer, or a Twitter whizz, or even a coder. People are looking for your skills. Of course, you do have to be slightly wary about devaluing your work, especially if you’re looking to make a significant amount of extra income without giving away all of your free time.

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So there you have it. These are just a few of the many ways you can find to make a few extra pennies online. We hope to see you teaching a HowNow class in the very near future, and maybe we’ll even come and stay at your Air BnB. Nothing weird, honest.

You will need:

  • Your own website
  • Active social media channels
  • Existing network of followers/other professionals

Steps:

Connect everything

Make sure your social networks and website have been added to your HowNow profile. Add a link to your HowNow profile to your website and social media profiles. Let your existing network know what you’re up to as well, in case they’re up for it.

Make it pretty

People are shallow. Whenever you have to use an image, make sure it’s high quality and a good illustration of what people will actually be doing when they take one of your classes. Your website and social media platforms should also be well-designed and any pictures you use there should be of equally high quality.

Start sharing everywhere

Once you’ve got your class listed on HowNow, share it on your website and also on all of your social media profiles. Don’t forget to include a link so people know how to find you. Your network will be able to take your classes, but it will also enhance their perception of you as an expert in your field, so even if they’re not your future students it can make a good impression.

Keep sharing everywhere

once you’ve built up a bit of momentum by sharing your classes online, keep doing it. The easiest way to let people forget about you is to stop sharing your projects, so it’s definitely something to avoid. You might feel like you’re repeating yourself, but there’s so much content being shared online these days, that some people won’t have seen your first, second, or even third posts.

Promote your other projects

One of the bonuses of teaching a class through HowNow is that, for that hour, you have a captive audience. If you have other projects or products to promote, by all means feel free to do so. It’s another situation where having your website connected to your profile can work wonders. Once a student has been inspired by you, they know exactly how to find out more. They might even buy your products.

Congratulations! You’ve listed your first class on HowNow and you’ve been having a great time turning your passion into profit and inspiring people all over the world. You’ve done something awesome. But once you’ve launched a successful class, how can you take your business further and keep your followers engaged? It might be time to start teaching more classes. But how can you decide what else to list?

Level up 

If you were teaching an art class for beginners, try adding an intermediate or advanced level for those students who really want to progress. If you were teaching a very general class about a big topic you could go into specifics. Looking at the same ‘art class’ example you could also focus specifically on shading techniques or watercolours. Students will still be able to take your general class as a starter, but if you pique their interest they can concentrate on the specific aspect that interests them.

Be trendy

Maybe you’re the kind of person who has their finger on the pulse. In fact, if you spend basically any time of social media, you probably are. If so, keep an eye on what’s trending and plan classes around that. For example, if you teach cookery you might want to show off all of the ways you can cook a pumpkin, or if politics is your subject, now’s a great time to teach a class about how the US Government works.

Break down what you do

Take a really close look at exactly what it is you do and see if you can extract some more class ideas. If you teach people how to sew a cushion cover, then you could probably teach them how to do some basic clothing repairs. Teaching might also mean that you’re great at time management, so there could be another class opportunity in that. Maybe people love the brilliantly-designed studio you teach in, and you could branch out into classes about interior design. There are no rules about what you can start teaching, as long as you feel confident.

Ask your following

If you’ve cultivated a really keen following who’ve enjoyed their experiences with your other class then you should take advantage of them. In a nice way. Ask your followers what kind of classes they’d like to see you teach next and see what they come back with. The answer might be something you would never have thought about without their input.

A photo by Lacie Slezak. unsplash.com/photos/yHG6llFLjS0

Above everything else, you need to make sure the subject matter for your next class excites you. After all, you’re the person who has to sit there and talk about it again and again, so a passion for your subject matter is key. As you keep adding new classes keep sharing your content and using your social media channels, and you can keep growing your classes. We can’t wait to see what you come up with next!