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Content Marketing and advertising are big topics at the moment. I come from a commercial advertising background but I now work much more in a content marketing relm, so the journey of learning the difference has been very important for me. Some people hate commercial advertising and love content marketing and visa versa. I personally see them as having different purposes – sometimes one suits your business more than the other. We’ve included some examples from our own work so you can see.

 

So, what is Content Marketing?

The way I like to see it is when you produce content that provides value. Think – blog posts, interviews and anything else your audience might be interested in. The key is that you are usually providing them some value and you are not explicitly promoting your product or service. The aim is to get people interested in your product or service in an indirect way. So, if you’re sharing really useful information or things that are really helpful then people might come to your website and check out your product or service.

Image of a morning routine for Content Marketing
Content Marketing example of offering value rather than advertising product

 

Advertising is what then?

Advertising is where you are explicitly promoting your product or service. For example, think about all perfume adverts promoting their expensive perfume, or the car ads where you are shown all the features of the car.

Advertising will use the more traditional routes such as: TV, Radio, Billboard ( also referred to Out of Home or OOH for short), Direct mail and email. You can also see paid brand advertising online in the form of web banners and promoted posts on social media.  Content marketing is primary online and might be seen more on social media and blogs.

brand advertising example with HowNow
brand advertising example of we promoted HowNow on social media with text that advertised the product.

 

Content Marketing Vs Commercial Advertising?

You might be wondering when content marketing should be used and when commercial advertising should be used? Well, in my opinion both are useful and can be used at the same time. Advertising can be great for trying to raise brand awareness and to make sure you are reaching the right audience as you can more precisely target your consumers.

As Content Marketing on the other hand can be great for building up a strong relationship with your consumers. Purely because you offer them more value and are far less invasive with your product or service messages.

I believe content marketing should be done at all times to build up long lasting customer relationships. Content marketing is essentially the personality of your brand. It’s like a friend that is dishing out  super handy advice to you, without becoming preachy. Commercial Advertising should be used to get your product to consumers mind in raising brand awareness or informing people of a new product or service. So use content marketing more than you use advertising is the way I look at it.

So, there you go – that’s the difference. Fairly simple way to remember is just think advertising means promote product and services and content marketing is producing useful content.

Let me know if you have anything really interesting to add to this as it’s an evolving discussion and sometimes lines can feel blurred.

We were excited when we got the opportunity to interview Mallika Malhotra who is a brand photographer at MikiFoto + Co. Mallika is passionate about photography and wants to ensure brand’s are doing all they can to create a visual strategy that will really represent their brand to consumers.  Mallika gives us some great advice for visual strategy and lets us know her journey as an entrepreneur.

 

So, tell us a bit about you and what you do?

I help women entrepreneurs move from invisible to impact through storytelling, branding, and photography. I am passionate about empowering women to finally be the face of their brand and share their message with confidence. I also published a book called, The Brand Photography Playbook: The Insider’s Guide to Planning Your Photo Shoot and Building a Stand-Out Brand. It’s a comprehensive guide for entrepreneurs, answering all their questions about brand photography and walking you through how to plan a successful photo shoot.

When and what made you decide to become a brand photographer?

I have been in the photography business for 10 years but began specializing in brand photography 3 years ago. I love working with fellow women entrepreneurs and learning about their business challenges. I started doing headshots at first but learned quickly that my clients needed more storytelling images to stand out and create real depth to their brands.

Being an entrepreneur is hard but rewarding, what is the biggest challenge you faced and the biggest reward you have gained?

I am a mompreneur (I have three sons aged 15, 13 and 8) so balancing a business, family and home is very challenging. There never feels like there is enough time to do everything. And when you do one part really well, something else falls through the cracks. So if my biz is booming, it seems like my family is eating a lot of take out :(The biggest reward of being an entrepreneur is the flexibility and freedom to fulfill my passion. I love that I can create a business on my own terms and grow it at the pace that fits my lifestyle.

 

Why is a visual strategy important to the success of a brand?

Visual storytelling has become a powerful tool in connecting with our audience and communicating our message. In order for our brands to stand out in today’s noisy marketplace, we need a collection of strong, storytelling photos in our marketing. From websites to email to social media, we need brand photos that tell our story and dive deeper into the many layers of our business. Visuals that create emotion, trust, connection and interest.

What are some crucial mistakes you see brands making in their brand photography and how can they rectify them?

1) A headshot isn’t enough to tell your brand story. Sure, everyone needs a good professional headshot but it won’t communicate the depth of your brand. You need to be strategic and share the different layers of your business. Your audience needs to have a full picture of what you do and who you are. This visual storytelling will not only make your brand more memorable but can also inspire action.

 

2) Do the strategic work before your brand photo shoot. Before you take a single pic, you need to get clear on your story, your message, your target and your positioning. This information is critical in the visual strategy of your photo shoot. Brand photos have a distinct purpose and intention for your business. Don’t just show up to shoot but instead take the time to review your product suite, your marketing efforts and future goals.

What are three golden rules for a brand visual strategy that you would advise to your clients?

1) Quality does matter. The photos you choose to represent yourself and your business are making a huge impression on your audience. Are you a professional or an amateur? Are you trustworthy? Do you look like someone worth hiring? If you are constantly posting selfies or creatively cropped photos or poorly lit DIY pics, you may be sharing the wrong message. The more professional your photos, the more you will be seen as an authority or expert.

2) It’s not just about pretty pictures. Brand photography is so much more than posting glamour shots. It’s about creating depth in your brand and building connection and a relationship with your audience. It’s about storytelling. It’s about sharing information. It’s about differentiating yourself. The goal of these images is to help your viewer visualize your message, your process, your products and services more clearly.

3) Know your story and share it. Don’t hide behind your logo, products, services, clients and portfolios. Get clear on your message and put yourself into your marketing. When you show up in your visuals, you become the connecting point to your business. People do business with people so it’s time to show up and be the face of your brand. Customers want to see the heart of the brand (you!) and learn about your mission, your movement, your manifesto.

I see you ran a capture your brand challenge, will you be running any more of these?

I am running a Capture Your Brand photo challenge right now and just started a free Facebook group called Brand Confidential. If there is interest, I will definitely plan more of these photo challenges.

Make sure you follow Mallika and check out her website:

Starting a business is hard enough but then marketing it can be harder if you don’t have someone to produce beautiful Social Graphics for you. Don’t worry if you can’t afford a graphic designer just yet; there are some great free tools you can use to create amazing graphics for your social channels and business. Here are our top picks

 

 

1.Canva

Canva is a fantastic Social Graphic tool, they offer a range of preset dimensions, for social graphics, website, infographics, Instagram posts and much more. They also allow you to customise existing templates, so you can adjust the colours, font and change the setup. You can also import images from elsewhere and then add text and icons to it. Canva is what we use and we love it. You can pay for this if you wish to upgrade to unlock more features.

Image of canva and the image examples made on it

 

2. Stencil

Is a great tool for creating marketing promotions and content. Stencil is a bit more limited than Canva, you can not make the most of free access and will have to pay for it if you wish to make more than 10 images a month. However, it has a very extensive range of icons, images and templates for you to use making sure you never run out of options or inspiration. If you visit this site you can get a discount code: 10%

image of stencil tool

 

3. Piktochart

Picktochart is your go-to tool for infographic creation. You have seen infographics before I am sure? They perform so well in displaying complex information or an idea to your audience. If you got numbers and stats you want to share then use this tool to build a fantastic infographic for your business.

image of infographic

 

4. Snappa

A Social Graphic tool that you can use to make beautiful graphics. It has an extensive library of assets for you to use but you need to pay monthly to download more than 5 images a month and to have more than 1 user. You can publish directly to social media accounts which could be handy. Give this platform a trial you might love it so much you are fine with paying $10 a month for unlimited downloads. I mean $10 isn’t much if you end up downloading a considerable amount of graphics.

image of platform

 

 

‘Business’ and ‘inspiration’ are often not words that people would expect to see together. Oh, how wrong they are. It takes a lot to build something from scratch and develop it to the point where you’re not only living, but living comfortably while doing something you love. Below, you’ll find a list of resources which we think could help you to build your business into something truly special.

XOSarah

Sarah’s blog is specifically aimed at people who want to make money out of their blogs. It might seem like the lessons don’t apply to people with a very different business idea. However, blogs are a great thing to have for pretty much any business, so Sarah’s super-informative site is a great place to start. We especially love this post about how best to handle a really busy day.

Two Scots Abroad

While Two Scots abroad is a travel blog, we came across this post and we love it. It gives some great info that works for people who are just starting out, or for those who want to step up their game. Fine, you might not be promoting your own travel blog, but if you’re trying to sell anything online the tips they offer would be a great way to start.

Adore Creative Studio

Chloe is a freelance designer. She runs a beautiful website, as you would expect from a designer. However, we want to talk about her blog. It’s a fantastic example of how a business can use a blog to showcase their work, as well as creating a ton of business-related content which people will want to share. If people share your content, they spread the word about you. This post gives some great ideas for what to post on social media when you get stuck. And you will get stuck eventually. It happens to us all.

Living For Naptime

Living for Naptime is designed for mums who want to start a blog in their free time. But if you’re starting a business while dealing with something else that takes up a lot of time and attention (ie. that full time job you want to get rid of some day) we think there’s a lot to be learned from the brilliant time-saving tips on there. We particularly love this post about growing your Instagram. Give it a try!

Snap Creativity

Tauni Everett has an amazing ‘Blogging + Entrepreneur Tips’ section on her website, which is packed full of information which is really useful whatever your business. For those looking to increase their social media following, we particularly love this post about organically upping your Facebook likes. But, really, the whole blog is a treasure trove.

Nesha Woolery

Once you’ve got yourself set up and your website looking great, you’re on the right track. But it’s not enough to just sit there and wait for your clients to roll in. This post on Nesha’s blog is especially great. It provides a run-down of loads of ways you can go about attracting clients. It’s all about putting yourself out there, and that post will show you how.

Now. Real talk time. Did we miss any amazing sources of business inpiration that you think we should know about? Where do you turn when you need a kick up the backside? If you take away one tip from all of this, what will it be?

 

So, you have your class up and running, and it’s looking great. But how can you get the word out and start to increase your booking numbers?

Add a Call to Action button on Facebook

If you have a Facebook page, you have everything you need to add a Call to Action button. This is a way to send people directly to your classes. You have the option of seven different CTAs (that’s right, we’re abbreviating) and one of them is, conveniently, ‘Book Now’. All you have to do is enter the link for your class and you’re away! Additionally, since you have your Facebook page set up and looking awesome, you could also consider paid ads or promoted posts on Facebook too. They’re a great way to increase the numbers of people seeing your content.

Get Tweeting

If you have Twitter, start tweeting about your classes. The key to remember with Twitter is that you can’t just do it once. There’s an average of just under 10,000 tweets published every second, so you’ve got a lot of competition. Once your tweet has been out there for 18 minutes, the likelihood is that its been buried on everybody’s newsfeed. What that means is you really need to be tweeting about your classes at least once a day. Now, that sounds like a lot, but don’t panic – there are awesome sites like Buffer, Tweetdeck, and Sprout that allow you to schedule your tweets. Just line ’em up, and these services will send ’em out. There’s also the option of promoted tweets, but if you’re a paid advertising virgin you might prefer to do that on Facebook – it’s much easier to pick the right audience.

Add a link to your site

If you have your own website, add a linked image to your sidebar to say ‘hey, I teach online classes’. That way, whatever page a potential student is on, they’ll always see the option to book. If your site gets a lot of traffic from people who aren’t local to your in-person classes, this is a great way to increase bookings from that audience. In fact, feel free to use the embed codes below for a stylish way of linking your website visitors to your classes.

For a navy blue background:

<a href=http://learnhownow.com><img src=http://imgur.com/ttg7zrWtitle=”Learn With Me on HowNow” width=”270″ height=”290″ /></a>

For a white background:

<a href=http://learnhownow.com><img src=http://imgur.com/4dNCkzRtitle=”Learn With Me on HowNow” width=”270″ height=”290″ /></a>
These can be pasted anywhere on your site. Don’t forget to change the URL in the code to the URL of your class, and get in touch if you have any issues!

Tell your mailing list

Do you have a list of customer emails? Let them know about your classes! If you want to increase the quality of the emails you send you could try using a service like Mailchimp to make them look super-slick. You can even add a button to your email which takes a user straight to your class booking page. After all, you want to make the process as quick and easy as possible. You could also try sending out promotional codes to get the ball rolling with your bookings. We send them out in the newsletter all the time, or we could always help you by

Use word of mouth

Got a student who’s mentioned going away or moving? Remind them that they can keep up their classes with you!

Mention your classes in other professional profiles

Do you write a column in a newspaper? Speak at events? Make TV appearances? If you have to provide a profile about yourself, mention that you teach on HowNow. If your work is being seen you might well be attracting people who are interested in learning from you. Letting them know that they can find you on HowNow is a great way to capitalise on interest, especially if the geography won’t work.

Extra special bonus suggestion!

If you’re looking to increase your mailing list or your social media following, a giveaway is a great way to do it. There are great applications like Gleam or Rafflecopter which make it super-easy to set up a prize draw where a user gives their email address or follows you on social media in order to be entered into a draw. An online class is a great option for a prize because it doesn’t depend on location and there’s no financial outlay for you. You’d just need to contact the winner afterwards to give them a prize code (contact us if you ever need this) and voila! You’ve run a competition!

Please note that we do not advise waving your profits around willy-nilly, no matter how much this stylish photo may suggest otherwise.

Don’t forget, if you do need any more advice, it’s always worth getting in touch to ask – we might just be able to help.

Facebook ads are a great way to promote your HowNow classes. If you have a Facebook page you have everything you need to set up adverts and make sure as many people as possible see what you can do. Here’s a step-by-step guide to setting up a campaign:

Step 1screenshot-118

Visit your ‘Adverts Manager’ account on Facebook. If you have a Facebook page for your company, you’ll see this in the menu on the left-hand side of your Newsfeed. If you don’t yet have a Facebook page set up, you’ll need to do that first. Click on the green ‘create advert’ button in the top right-hand corner.

Step Twoscreenshot-119

Pick what you want your ad to achieve. There’s a load of options to choose from, but to promote your HowNow class specifically, you might want to try selecting ‘send people to your website’.

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Give your campaign a name to help you track its success and click ‘continue’.

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Now you’ll create your audience. You can target your add to people in, or even just visiting, specific locations if that’s what you want to do. However, do keep in mind that because your class is online it can be taken from anywhere.

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You can also choose the ages, gender, and language of the people you want to reach.

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After that, it gets interesting. You can choose people depending on their specific interests. If it’s possible to ‘like’ something on Facebook, it’s possible to target an ad to reach fans of that subject. If you’re a yoga or guitar teacher, that’s a good place to start. If you’re teaching business, you could target people who like The Apprentice. This is where a good knowledge of your demographic comes into play. You can save your audiences to use again, or create a new one each time if you’re feeling experimental.screenshot-129

Using the ‘Connections’ drop-down menu you can then choose if you want to target just the people who like your page or people who’ve never heard of you.

Step 5

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Once you’ve got your audience it’s time to decide on a budget. This can be per day or for the lifetime of the ad so make sure you’ve checked this over before you let your ad go live. You could spend as little as a fiver or as much as you like, really. It’s totally up to you. Facebook will never charge more than the budget you set, so there’s no need to worry about it going rogue.

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Decide what you want Facebook to charge you for. This can be either link clicks or impressions. When you get to this part of the Advert Manager it’s wise to work with Facebook’s recommendations if you’re not familiar with the process. As you get more comfortable you can play around more.

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Choose your image. If you have a high quality image, that’s great.

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If not, Facebook also have a library of stock images you can use. Beware of images with too much text. Facebook used to ban any images with more than 20% text. That’s not the case any more but they do warn that ads that have images with too much text will be shared less.

Step 8screenshot-138

If you’re advertising your class, the ‘website URL’ box is the place to share your class link. That way, when people click on your ad they’ll be taken straight there. After that you’ll fill in a headline and the text for your ad. Your headline and text character limits will vary depending on the kind of ad you’re producing.

After that, you’ll have the option to preview your ads, and then once you’ve confirmed you’ll be away! It’s great fun to see what kind of results you can get for different kinds of ads.

The other kind of Facebook ad that’s super-easy to create and doesn’t even require you to spend time in the Advert Manager is a promoted post. If you’ve created a post and think more people should be able to see it, this is the option for you. Facebook’s algorithms work in such a way that this is basically the only way to guarantee that your content gets the attention it deserves.

Promoted Posts:screenshot-142

Find the post you want to boost and click the ‘Boost post’ button.You’ll choose and audience and a budget just like you did when setting up a full Facebook ad.

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While your boosted post is still being promoted, and after your campaign has finished, you’ll be able to see exactly how many people you reached. When you view your results you’ll see more details about exactly who engaged and how, which can be vital information to use when planning future ads and deciding who should be in your audiences.

So there you have it! Promoted posts on Facebook are great to advertise your classes, and you can create campaigns to suit any budget. We can’t wait to see what you come up with!

Once you’ve decided to teach classes on HowNow, and you’ve planned what your lessons will be like, it’s time to post your class listing. This is what students will see when they make their bookings, so a great listing is crucial. Luckily, we put together a guide for how to complete each section.

Title and description

class listing

The first thing you’ll need to come up with for your class listing is a title and a one-line description. These appear on the browse pages so they need to be compelling to attract users to click. Try to avoid having a one-word class title, or using the words ‘one-to-one’, ‘group’, or anything like ‘class’ or ‘lesson’. Students will already know that it’s a class by the fact that it’s on HowNow, and you’ll use your tags to let them know if it’s one-to-one or for groups. Try to make your one-line description long enough to fill the space available – so about 100 characters.

Header image or video

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You have the choice between adding a video introduction to your class or adding a header image. These appear within the class listing itself. If you add a video, make sure you introduce yourself and what students will learn in the class. However, avoid going into so much detail that people no longer feel the need to make a booking. If you decide to add an image instead, make sure it’s a high quality one. Avoid images with a white background, and images which are actually a lot of text. If you want to use a logo, the place to do that is as your profile picture rather than as a header image.

Overview

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This is the section where you can give users an idea of what your class offers without going into specifics. This overview needs to apply to people who are visiting your class listing to book their tenth session just as much as it applies to total beginners, so keep it general and use lots of keywords because those will help your SEO. You might choose to give a bit of information about your teaching technique, or what a student will gain from a series of sessions with you.

What you need

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The next section you’ll come to when writing your class listing is ‘what you need’. This lets the student know what they’ll need to have access to before they take your session. You need to give them the best possible opportunity to get prepared before the day, so list everything. You might have a long list or a very short one. It may be that you don’t require your students to have anything. All of these are fine, just make sure you’re transparent in your listing.

Pricing, keywords, etc.

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This part of your class listing will actually appear at the top of the page next to your header. This is where you can let people know what levels you can teach, what languages you teach in, and how much you charge. You should also add keywords, but definitely avoid using words like ‘lessons’, ‘classes’ and ‘online’. Everything on the site is an online class so these won’t help you to stand out. Make sure your keywords refer to the content of the class.

What to expect

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Make sure that your class listing lets people know what to expect in your sessions. If you are teaching both one-to-one and group classes, try to let people know what the differences between the formats will be. Once you’ve done that people will be able to decide which type of class they’ll be happier taking part in and a comfortable student is a goof student.

Availability

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It’s vital that you connect your Google calendar to HowNow. This is the easiest way for you to let us know when you’re available. A great class listing will give potential students a lot of time options. By having as much free time in your calendar as possible you maximise your chances of getting bookings.

Ultimately, your HowNow class listing is the place to sell yourself. Don’t be afraid to brag, but don’t forget that you also need to appeal to total beginners who might not know what you’re talking about. That’ll soon change after your first session, though.

We’ve already talked about how to create listing on HowNow so that it grabs as much attention as possible. But what about your profile? That can be just as important when it comes to selling your classes, but sometimes it’s the thing that gets overlooked. We write so many profiles these days that it’s easy to get blase about them. But resist the temptation to just write any old thing – it’s worth taking time over.

Do some bragging

Have you ever won an award? Do you have ten degrees? Have you been featured in the press? Details like this are great as they help to cement the impression that you’re an expert in your field, so mention them in your profile. That’s not to say that if you don’t have paper qualifications your classes will be worth less. Whatever makes you confident that you’re a great teacher, that’s the thing you should be bragging about.

Sell yourself, not your class

There’s a very good chance that you’re not the only person in the world teaching your subject. You might not even be the only person on HowNow teaching your subject. So why should a student choose you to be their teacher? Remember that your profile will appear on each of your class listings so don’t go too in-depth about any subject. Just give a general overview of why you’re great.  If you have any feedback from former students, that’s a brilliant thing to include too.

Give a sense of your personality

Your profile on the website will give students a chance to get to know you better. They’ll be much more comfortable taking classes with someone they feel familiar with, rather than a total stranger. Are you a fan of anything? Do you do anything interesting in your spare time? Were you Coney Island Hotdog Eating Champion in 1998? It might not seem relevant to making people sign up to your class, but people are much more likely to want to work with someone they’re able to warm to.

Have a great profile picture

You’ve used your profile to give potential students an idea of why you’re qualified and what you’re like as a person. You’ve given them a really positive impression. Now you need to cement that positive impression by adding a great profile picture. This should be a picture of yourself, and preferably just your head and shoulders. The profile picture field is a bit tight for full-body shots. You can take a photo using a selfie stick and a phone – it doesn’t have to a work of art. Users are much more likely to sign up to classes where they can see the teacher because it creates a subconscious trust. After all, if there’s just a logo, or a picture of a plant pot, how do they know their teacher won’t be a robot.

study

Once you’ve got your profile set up and you’ve listed your first classes, don’t forget to spread the word among your following and encourage them to get booking. We can’t wait to watch your classes develop.

You might think email marketing is the preserve of big businesses. Think again. Technology has levelled the playing field for businesses great and small, so it’s easier than ever to create slick email marketing campaigns that look as though you’ve paid thousands of graphic designers to help. But what should be considering when you start your campaign?

Keep it regular

Pick a day of the week, and a time in that day, and stick to it. That’s when your users should expect to hear from you. By giving you their email address they’ve basically trusted you. If you abuse that and send too many messages, or send emails when they’re not interested, you’ll find yourself relegated to the junk folder before you can say ’email marketing’. If you don’t have enough content to warrant a weekly newsletter, remember you could always just make it fortnightly or even monthly. It’s better to send one great message than five rubbish ones.

Make sure it looks appropriate

You say a lot about your company before you’ve even said very much in the body of your email marketing. The look of your newsletters can give your mailing list an idea of exactly what your business is like, so make sure it suits what you. For example, if you sell floral vintage china and your key demographic is grannies, your emails probably don’t need to look slick and minimal. Appeal to your demographic.

Make it engaging and informative

Try to let some personality come through in your emails. You might always include a link to a funny news story, or always have something motivational to say. It’s a little thing, but it makes people more likely to read your next message. On the flip side, don’t send out a marketing email for no reason. Keep things informative. Let people know about company updates, new products, or any press. Don’t email ‘just to chat’. That’s a bit weird.

Don’t be too ‘salesy’

Picture the scene: Someone turns up at your house trying to sell you something. You’re not interested. You close the door in their face. You feel a bit guilty, but there was no other way to deal with them. Email marketing has the potential to be a bit like that, except without any guilt about getting rid of you. If you’re emailing people and trying to aggressively sell something, you’re going to rub them up the wrong way. There’s a big difference between saying ‘here’s some things you might be interested in as a previous client’, and saying ‘Hey. You’ve shown a vague interest in me before. Buy all of my stuff. BUY IT NOW.’.

If you’re still on the lookout for a way to make great email newsletters, we recommend Mailchimp, which is versatile enough to do pretty much anything and also has a free subscription below a certain number of subscribers. We can’t wait to see what you come up with!

 

You will need:

  • Your own website
  • Active social media channels
  • Existing network of followers/other professionals

Steps:

Connect everything

Make sure your social networks and website have been added to your HowNow profile. Add a link to your HowNow profile to your website and social media profiles. Let your existing network know what you’re up to as well, in case they’re up for it.

Make it pretty

People are shallow. Whenever you have to use an image, make sure it’s high quality and a good illustration of what people will actually be doing when they take one of your classes. Your website and social media platforms should also be well-designed and any pictures you use there should be of equally high quality.

Start sharing everywhere

Once you’ve got your class listed on HowNow, share it on your website and also on all of your social media profiles. Don’t forget to include a link so people know how to find you. Your network will be able to take your classes, but it will also enhance their perception of you as an expert in your field, so even if they’re not your future students it can make a good impression.

Keep sharing everywhere

once you’ve built up a bit of momentum by sharing your classes online, keep doing it. The easiest way to let people forget about you is to stop sharing your projects, so it’s definitely something to avoid. You might feel like you’re repeating yourself, but there’s so much content being shared online these days, that some people won’t have seen your first, second, or even third posts.

Promote your other projects

One of the bonuses of teaching a class through HowNow is that, for that hour, you have a captive audience. If you have other projects or products to promote, by all means feel free to do so. It’s another situation where having your website connected to your profile can work wonders. Once a student has been inspired by you, they know exactly how to find out more. They might even buy your products.