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‘Business’ and ‘inspiration’ are often not words that people would expect to see together. Oh, how wrong they are. It takes a lot to build something from scratch and develop it to the point where you’re not only living, but living comfortably while doing something you love. Below, you’ll find a list of resources which we think could help you to build your business into something truly special.

XOSarah

Sarah’s blog is specifically aimed at people who want to make money out of their blogs. It might seem like the lessons don’t apply to people with a very different business idea. However, blogs are a great thing to have for pretty much any business, so Sarah’s super-informative site is a great place to start. We especially love this post about how best to handle a really busy day.

Two Scots Abroad

While Two Scots abroad is a travel blog, we came across this post and we love it. It gives some great info that works for people who are just starting out, or for those who want to step up their game. Fine, you might not be promoting your own travel blog, but if you’re trying to sell anything online the tips they offer would be a great way to start.

Adore Creative Studio

Chloe is a freelance designer. She runs a beautiful website, as you would expect from a designer. However, we want to talk about her blog. It’s a fantastic example of how a business can use a blog to showcase their work, as well as creating a ton of business-related content which people will want to share. If people share your content, they spread the word about you. This post gives some great ideas for what to post on social media when you get stuck. And you will get stuck eventually. It happens to us all.

Living For Naptime

Living for Naptime is designed for mums who want to start a blog in their free time. But if you’re starting a business while dealing with something else that takes up a lot of time and attention (ie. that full time job you want to get rid of some day) we think there’s a lot to be learned from the brilliant time-saving tips on there. We particularly love this post about growing your Instagram. Give it a try!

Snap Creativity

Tauni Everett has an amazing ‘Blogging + Entrepreneur Tips’ section on her website, which is packed full of information which is really useful whatever your business. For those looking to increase their social media following, we particularly love this post about organically upping your Facebook likes. But, really, the whole blog is a treasure trove.

Nesha Woolery

Once you’ve got yourself set up and your website looking great, you’re on the right track. But it’s not enough to just sit there and wait for your clients to roll in. This post on Nesha’s blog is especially great. It provides a run-down of loads of ways you can go about attracting clients. It’s all about putting yourself out there, and that post will show you how.

Now. Real talk time. Did we miss any amazing sources of business inpiration that you think we should know about? Where do you turn when you need a kick up the backside? If you take away one tip from all of this, what will it be?

 

SEO is a complicated beast. Google is constantly changing their parameters in order to weed out people who take shortcuts to rank higher. This means that the requirements for good SEO are always changing. However, there are a few basic things you can do to give you the best possible chance of ranking.

Have a high-quality site

Google’s definition of exactly what defines a ‘high quality site’ changes a lot. However at the very least they want to know that the people visiting your site will be satisfied with what they find. That might involve lots of additional content, or just straightforward information displayed simply. It depends on each individual business. You’ll be penalised for not making sure everything is mobile friendly. You should definitely avoid naughty things like hidden backlinks and too many forced third-party ads.

Use keywords

So you want your post to stand a chance of ranking when a user searches for a certain topic. You need to be using keywords associated with that topic (shock, horror). For example, if you were writing about baking, you need to make sure you actually use the word a lo. It’s not something that should cause much panic, since you’ll mention what you’re writing about when you write about it. Google’s bots tend to scrape the first few lines of each piece of content, so make sure you make a few references to your subject matter in the first few lines. However, you also remember to keep it sounding natural.

 Have your keyword in your URL

In much the same vein as the previous point, make sure that your keyword appears in the URL of the page. Whichever CMS you’re using, you should be able to edit your URL to make it say what you want it to. It also helps to bear in mind that once you’ve settled on a URL, it’s best not to change it, because it goes without saying that you’ll be sharing it across your thriving social media channels. Don’t have those yet? No biggie. Check out how to get started here.

Use Plugins to help you

If you’re using WordPress there are plugins that can help guide you through the process of implementing great SEO. For each post you write, plugins like Jetpack will keep track of how many times you’ve mentioned your keyword. They’ll also remind you to add in anything you’ve forgotten, like those pesky pictures. You’ll be able to update your meta description so that you can make it something attractive to your demographic, rather than simply the 160 characters that just happen to get picked up by Google’s bots.

Keep your site active

We’ve mentioned that you could benefit from having a good level of extra content on your site, and that’s one way to keep it active. If that’s not something you’re going for, you at least need to be keeping all of your information up-to-date. This allows the the powers-that-be (Google) to see that you’re still maintaining the site. If they don’t see any signs of activity they’ll question the quality of the UX, and if you’re not careful you might see your account slipping down the rankings.

seo

Like we mentioned at the beginning of this, the rules for SEO are constantly changing, which makes it difficult to stay on top of everything. The thing to bear in mind, though, is that Google are ultimately looking for high-quality sites with good information. As long as you have one of those, you’ve got off to a great start with SEO. If you’re looking for a more in-depth insight, check out HowNow to find experts who can teach you.