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Social Media is key to any business or to an individual who is using it to raise their own profile and engage with an audience. Therefore if you are using it to leverage your business or personal brand you will want to know how to use it best. We have picked out 5 of our favourite social media experts- some very well known, others new to the scene but offering lots of great value. They give really great advice on how to use the platforms to your advantage and also not what to do – as that can be pretty important too!

 

1. Gary Vaynerchuk

Gary is world famous and for good reason, he knows what he is talking about especially when it comes to social media. If you want really truthful insightful content that is delivered in fresh ways then follow him!

Where to follow:

Blog

Twitter

Instagram

YouTube

 

2.Lilach Bullock

Lilach Bullock features a lot of amazing content on her blog. She has a lot of how to guides for social media and lead generation and SEO. I have read many of her articles mostly in the social media section and find them really insightful.  The blog posts can be very long but there is a handy content page at the beginning which allows you to skip to the section which is most relevant.

 

Where to follow:

Blog

Twitter

Instagram

 

3. Jade Darmawangsa

Jade offers great advice when it comes to social media. Her blog is fairly new and there are not many posts at the moment but the content is really beneficial and insightful.  The youtube videos are really personable, answering many of the questions Jade gets through Instagram. Keep an eye on this space for some fantastic content.

Where to follow:

Blog/podcast

Twitter

Instagram

YouTube

 

4. Social With Rocki

 

Rocki delivers fantastic useful content in a range of formats. I recently attended her Instagram Live tips where she was delivering fantastic advice for her  #Bloggedup content. Rocki is also fairly new to the scene in terms of offering advice and only has one blog post at the moment. However, there is lots of great content on her Instagram and I think it’s an account you will want to follow.

Where to follow:

Blog

Twitter

Instagram

 

5. Desmond Dreckett

Desmond has a lot to offer. If you’re a small business you should definitely be following him. He offers really easily digestible bits of information that could really transform the way in which you use Twitter for your business. Check him out and follow him on social.

Where to follow:

Blog

Twitter

 

‘Business’ and ‘inspiration’ are often not words that people would expect to see together. Oh, how wrong they are. It takes a lot to build something from scratch and develop it to the point where you’re not only living, but living comfortably while doing something you love. Below, you’ll find a list of resources which we think could help you to build your business into something truly special.

XOSarah

Sarah’s blog is specifically aimed at people who want to make money out of their blogs. It might seem like the lessons don’t apply to people with a very different business idea. However, blogs are a great thing to have for pretty much any business, so Sarah’s super-informative site is a great place to start. We especially love this post about how best to handle a really busy day.

Two Scots Abroad

While Two Scots abroad is a travel blog, we came across this post and we love it. It gives some great info that works for people who are just starting out, or for those who want to step up their game. Fine, you might not be promoting your own travel blog, but if you’re trying to sell anything online the tips they offer would be a great way to start.

Adore Creative Studio

Chloe is a freelance designer. She runs a beautiful website, as you would expect from a designer. However, we want to talk about her blog. It’s a fantastic example of how a business can use a blog to showcase their work, as well as creating a ton of business-related content which people will want to share. If people share your content, they spread the word about you. This post gives some great ideas for what to post on social media when you get stuck. And you will get stuck eventually. It happens to us all.

Living For Naptime

Living for Naptime is designed for mums who want to start a blog in their free time. But if you’re starting a business while dealing with something else that takes up a lot of time and attention (ie. that full time job you want to get rid of some day) we think there’s a lot to be learned from the brilliant time-saving tips on there. We particularly love this post about growing your Instagram. Give it a try!

Snap Creativity

Tauni Everett has an amazing ‘Blogging + Entrepreneur Tips’ section on her website, which is packed full of information which is really useful whatever your business. For those looking to increase their social media following, we particularly love this post about organically upping your Facebook likes. But, really, the whole blog is a treasure trove.

Nesha Woolery

Once you’ve got yourself set up and your website looking great, you’re on the right track. But it’s not enough to just sit there and wait for your clients to roll in. This post on Nesha’s blog is especially great. It provides a run-down of loads of ways you can go about attracting clients. It’s all about putting yourself out there, and that post will show you how.

Now. Real talk time. Did we miss any amazing sources of business inpiration that you think we should know about? Where do you turn when you need a kick up the backside? If you take away one tip from all of this, what will it be?

 

So, you have your class up and running, and it’s looking great. But how can you get the word out and start to increase your booking numbers?

Add a Call to Action button on Facebook

If you have a Facebook page, you have everything you need to add a Call to Action button. This is a way to send people directly to your classes. You have the option of seven different CTAs (that’s right, we’re abbreviating) and one of them is, conveniently, ‘Book Now’. All you have to do is enter the link for your class and you’re away! Additionally, since you have your Facebook page set up and looking awesome, you could also consider paid ads or promoted posts on Facebook too. They’re a great way to increase the numbers of people seeing your content.

Get Tweeting

If you have Twitter, start tweeting about your classes. The key to remember with Twitter is that you can’t just do it once. There’s an average of just under 10,000 tweets published every second, so you’ve got a lot of competition. Once your tweet has been out there for 18 minutes, the likelihood is that its been buried on everybody’s newsfeed. What that means is you really need to be tweeting about your classes at least once a day. Now, that sounds like a lot, but don’t panic – there are awesome sites like Buffer, Tweetdeck, and Sprout that allow you to schedule your tweets. Just line ’em up, and these services will send ’em out. There’s also the option of promoted tweets, but if you’re a paid advertising virgin you might prefer to do that on Facebook – it’s much easier to pick the right audience.

Add a link to your site

If you have your own website, add a linked image to your sidebar to say ‘hey, I teach online classes’. That way, whatever page a potential student is on, they’ll always see the option to book. If your site gets a lot of traffic from people who aren’t local to your in-person classes, this is a great way to increase bookings from that audience. In fact, feel free to use the embed codes below for a stylish way of linking your website visitors to your classes.

For a navy blue background:

<a href=http://learnhownow.com><img src=http://imgur.com/ttg7zrWtitle=”Learn With Me on HowNow” width=”270″ height=”290″ /></a>

For a white background:

<a href=http://learnhownow.com><img src=http://imgur.com/4dNCkzRtitle=”Learn With Me on HowNow” width=”270″ height=”290″ /></a>
These can be pasted anywhere on your site. Don’t forget to change the URL in the code to the URL of your class, and get in touch if you have any issues!

Tell your mailing list

Do you have a list of customer emails? Let them know about your classes! If you want to increase the quality of the emails you send you could try using a service like Mailchimp to make them look super-slick. You can even add a button to your email which takes a user straight to your class booking page. After all, you want to make the process as quick and easy as possible. You could also try sending out promotional codes to get the ball rolling with your bookings. We send them out in the newsletter all the time, or we could always help you by

Use word of mouth

Got a student who’s mentioned going away or moving? Remind them that they can keep up their classes with you!

Mention your classes in other professional profiles

Do you write a column in a newspaper? Speak at events? Make TV appearances? If you have to provide a profile about yourself, mention that you teach on HowNow. If your work is being seen you might well be attracting people who are interested in learning from you. Letting them know that they can find you on HowNow is a great way to capitalise on interest, especially if the geography won’t work.

Extra special bonus suggestion!

If you’re looking to increase your mailing list or your social media following, a giveaway is a great way to do it. There are great applications like Gleam or Rafflecopter which make it super-easy to set up a prize draw where a user gives their email address or follows you on social media in order to be entered into a draw. An online class is a great option for a prize because it doesn’t depend on location and there’s no financial outlay for you. You’d just need to contact the winner afterwards to give them a prize code (contact us if you ever need this) and voila! You’ve run a competition!

Please note that we do not advise waving your profits around willy-nilly, no matter how much this stylish photo may suggest otherwise.

Don’t forget, if you do need any more advice, it’s always worth getting in touch to ask – we might just be able to help.

We’re all familiar with the concept of bloggers. They’re often called ‘influencers’ these days, and they lead spotless, minimalist, neatly-curated lives. Or, at least, that’s what it looks like on the surface. There’s nothing better than sitting down and reading through all of the new stuff in your Bloglovin’ feed, but sometimes it can leave you feeling cold as you read about one aesthetically-perfect life after another. Luckily, there are other bloggers out there. They keep it real. They give a glimpse into their actual lives the way they actually are. And, most importantly, they write about what they want to write about, rather than just covering the next trending topic. Our very own Nicola shares her favourite ‘keeping it real’ bloggers. Are you ready? It’s girl crush time.

1.The Daily Tay

Taylor Wolfe lives in Chicago with the best dog ever. Her blog is funny and gives an insight into the lives of people just makin’ it work in one of the best cities in the world. She writes about animals and life as a freelancer, as well as whatever happens to be on her mind on any given day. Her Snapchat is also one of the only ones I properly follow. Oh, and there’s also the t-shirts. She’s just great in pretty much any medium.

2. The Bloggess

Not only does Jenny Lawson run a hilarious blog, but she’s also written two books, which have spent an absurdly long time in the Hew York Times best seller list (this is not absurd at all. They are both great.). She writes about dealing with mental illness, so-bad-it’s-great taxidermy, and her small menagerie of brilliantly-named animals, among other things. Whether she’s making me laugh or cry, she’s always on my ‘to read’ list.

3. Superlatively Rude

You might recognise Laura Jane Williams’ name from her recent book, ‘Becoming: Sex, Second Chances, and Figuring Out Who the Hell I Am‘. Or her Grazia column. She first gained my admiration with Superlatively Rude’s tagline, which is “Because none of us is fucking up like we think they we are, is what I’m trying to say”. That basically sums everything up really, doesn’t it? She’s getting shit done and she’s taking us along for the ride.

4. Girl Stole London

Around four weeks ago, Lauren Mahon was diagnosed with breast cancer. Her Instagram was always great anyway, but now she’s giving us all a glimpse as she navigates her treatment. She gives an insight into the bad days just as much as the good, which isn’t something you always see, and she’s absolutely kicking butt while she does it.

5. Roots and Refuge

If you’ve ever fantasised about jacking it all in, moving to the countryside, and growing your own, then Jessica Sowards is living the dream. And, as with anything, its a little bit rougher around the edges than Tom and Barbara from The Good Life always implied it would be. With Roots and Refuge, you get a warts-and-all insight into the modern homesteading lifestyle and everything that come with it. Plus, there’s loads of animal posts, and those are always fun.

6. Deliciously Stella

Bella Younger’s Instagram account is the antidote to all of the clean eating, fitspiration bloggers out there. Not that photos of avocado on toast aren’t great but, y’know, there’s more to life. Deliciously Stella raises a laugh through a heavy use of both sweets and puns, which are two of my favourite things. She also did an awesome show at this year’s Edinburgh Fringe, so you should keep an eye out for that in case it comes to town.

7. Humans of New York

It doesn’t get much realer than actual stories from the lives of everyday people. At Humans of New York, it’s members of the general public, rather than bloggers, that take centre stage. They post a picture of a random person every day, who then shares something about their life. Sometimes it’s uplifting, sometimes it’s tragic, sometimes it just makes you realise that you’re a garbage human being in comparison. But it’s always interesting.

…But HOW.

So. Real talk. Who is your favourite blogger? I’m always looking for great people to follow. And yes, I really am using this company blog post for my own personal gain. Because I am a professional like that.

 

Facebook ads are a great way to promote your HowNow classes. If you have a Facebook page you have everything you need to set up adverts and make sure as many people as possible see what you can do. Here’s a step-by-step guide to setting up a campaign:

Step 1screenshot-118

Visit your ‘Adverts Manager’ account on Facebook. If you have a Facebook page for your company, you’ll see this in the menu on the left-hand side of your Newsfeed. If you don’t yet have a Facebook page set up, you’ll need to do that first. Click on the green ‘create advert’ button in the top right-hand corner.

Step Twoscreenshot-119

Pick what you want your ad to achieve. There’s a load of options to choose from, but to promote your HowNow class specifically, you might want to try selecting ‘send people to your website’.

Step 3screenshot-120

Give your campaign a name to help you track its success and click ‘continue’.

Step 4screenshot-122

Now you’ll create your audience. You can target your add to people in, or even just visiting, specific locations if that’s what you want to do. However, do keep in mind that because your class is online it can be taken from anywhere.

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You can also choose the ages, gender, and language of the people you want to reach.

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After that, it gets interesting. You can choose people depending on their specific interests. If it’s possible to ‘like’ something on Facebook, it’s possible to target an ad to reach fans of that subject. If you’re a yoga or guitar teacher, that’s a good place to start. If you’re teaching business, you could target people who like The Apprentice. This is where a good knowledge of your demographic comes into play. You can save your audiences to use again, or create a new one each time if you’re feeling experimental.screenshot-129

Using the ‘Connections’ drop-down menu you can then choose if you want to target just the people who like your page or people who’ve never heard of you.

Step 5

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Once you’ve got your audience it’s time to decide on a budget. This can be per day or for the lifetime of the ad so make sure you’ve checked this over before you let your ad go live. You could spend as little as a fiver or as much as you like, really. It’s totally up to you. Facebook will never charge more than the budget you set, so there’s no need to worry about it going rogue.

Step 6screenshot-133

Decide what you want Facebook to charge you for. This can be either link clicks or impressions. When you get to this part of the Advert Manager it’s wise to work with Facebook’s recommendations if you’re not familiar with the process. As you get more comfortable you can play around more.

Step 7screenshot-135

Choose your image. If you have a high quality image, that’s great.

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If not, Facebook also have a library of stock images you can use. Beware of images with too much text. Facebook used to ban any images with more than 20% text. That’s not the case any more but they do warn that ads that have images with too much text will be shared less.

Step 8screenshot-138

If you’re advertising your class, the ‘website URL’ box is the place to share your class link. That way, when people click on your ad they’ll be taken straight there. After that you’ll fill in a headline and the text for your ad. Your headline and text character limits will vary depending on the kind of ad you’re producing.

After that, you’ll have the option to preview your ads, and then once you’ve confirmed you’ll be away! It’s great fun to see what kind of results you can get for different kinds of ads.

The other kind of Facebook ad that’s super-easy to create and doesn’t even require you to spend time in the Advert Manager is a promoted post. If you’ve created a post and think more people should be able to see it, this is the option for you. Facebook’s algorithms work in such a way that this is basically the only way to guarantee that your content gets the attention it deserves.

Promoted Posts:screenshot-142

Find the post you want to boost and click the ‘Boost post’ button.You’ll choose and audience and a budget just like you did when setting up a full Facebook ad.

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While your boosted post is still being promoted, and after your campaign has finished, you’ll be able to see exactly how many people you reached. When you view your results you’ll see more details about exactly who engaged and how, which can be vital information to use when planning future ads and deciding who should be in your audiences.

So there you have it! Promoted posts on Facebook are great to advertise your classes, and you can create campaigns to suit any budget. We can’t wait to see what you come up with!

For this article, we’re going to go ahead and assume you know the basics of online marketing. If not, you should make sure to check out our tips for increasing your Twitter follower numbers as well as this one. After all, we don’t want you to be doing half a job when it comes to social media. And we especially don’t want you to be doing half a job on our say-so.
It’s all very well to have great social media accounts for your brand, as well as engaging with other people and linking to sites you love. However if you’re relying on having a Facebook page and a Twitter account ticking over and nothing else, you might find that it’s difficult to speed up the growth of your channels or reach the engagement targets you set yourself.
We’ve put together a list of other things you should probably be thinking about. These options may not work for everybody, but they’re certainly a good place to start.

Paid ads

One of the main mediums that have proved to be successful in terms of promoting a brand online is paid advertising over social media. On Facebook you can choose your audience by age, location, interests, and even relationship status. It’s creepy as hell if you think about it too much. In fact, it’s best to focus on taking everything you know about your demographic and using that knowledge to build the perfect audience. You can choose what outcome you want, from gaining followers to getting clicks to a website. Twitter operates in a very similar way and, since you can set your own budget it’s definitely something worth experimenting with.

Twitter Cards

With just a few tweaks to the HTML of your site you can change how content looks when it’s shared on Twitter. That sounds complicated but there’s hundreds of tutorials for this online, or you might have a friend you can bribe. Or you could try learning some coding basics on HowNow. If you’re a photographer you can make sure your photo shows up front and centre when you share a link. If you’re selling physical products you can share a listing which features an image alongside the price. There are 9 different Twitter Card iterations to choose from, and the best thing is that if the public share your content it’ll show up the exact same way.

Competitions

If you want to foster a sense of community and get more engagement amongst your existing followers social media competitions are a good way to go. They’re also great for engaging your existing followers. It’s pretty simple – you offer a prize in exchange for a comment from a follower, and then pick a winner. That might be out of the hat or it might be based on merit, but either way it’s a great way to start a conversation. After all, engaged followers are much more likely to stick around.

Pay attention to analytics

Facebook, twitter, and most third-party CMS systems have inbuilt analytics which are can be incredibly useful. Did you post something that got a lot of engagement? Awesome. It’s probably worth posting similar stuff again. Have you noticed that there are times of day when you get more impressions? Again, that’s information you can use to dictate when you should be posting your best content.

Social media

These are just a few pointers, but the world of social media is vast and constantly changing. If there’s something we haven’t quite covered here, it might be worth getting one-on-one help to iron out any issues. Keep an eye on HowNow – we might have just the expert for you.

Twitter is a great platform to help you market your brand, show off your expertise, or find new contacts. It has a reputation for being the place people go to discuss the sandwich they had for lunch, but that’s doing it a disservice. After all, any opportunity to network is a worthwhile one, and Twitter has the added bonus of allowing you to work in your pyjamas. But how can you make Twitter work for you?

Twitter tip No. 1

Get Involved. It sounds obvious, but you’d be surprised. Twitter is a conversation, and not just an opportunity to post all of your opinions for the world to see. Reply to what people are saying, and get involved with conversations surrounding trending hashtags (for example #CraftHour). You might find that people with similar business to yours hold Twitter chats you can get involved in. And if not, you could even consider running one yourself.

Twitter tip No. 2

Use images and links. research shows that people engage more with Tweets that include images and/or links than they do with plain text. On a very basic level, it’s probably because there is actually something to engage with, but whatever the reasoning it’s a good thing to bear in mind. It also makes your profile page look more interesting to stalkers/prospective future clients.

Twitter tip No. 3

Know your audience. Who are you aiming to reach? That should influence the kind of content you share, the tone you use, and the people you follow. If you’re writing content for a new vegan cafe, it’s probably not worth sharing an image of the awesome steak sandwich you had for lunch. It’s a common-sense point, but it’s an easy place to start alienating people if you don’t have your audience in the forefront of your mind when you start posting.

Twitter tip No. 4

Consider using ads if you’re a business – If you’re ready to kick things up a notch, consider using ads on Twitter. You’ll be able to get your tweet into far more feeds than by just tweeting alone. Assuming that you know your audience and how best to appeal to them, it could pay dividends to make sure you appear in the newsfeeds of your target demographic.

Twitter tip No. 5

Tweet regularly. Twitter is the kind of place where both quality and quantity count. There are hundreds of tweets every day on the timeline, so if you want to attract attention you have to rise above the noise. Interesting tweets which get lots of interaction will help you do this, but the odd one or two here and there isn’t enough. Consistency is key. If you have to, investigate the use of a scheduling tool like Hootsuite, Buffer, or Sprout Social. We won’t judge you.

Twitter tip No. 6

Make sure people can find you – Social media is an immediate thing and if you have an existing off-Twitter following you should be making the most of it . Make sure you link to your Twitter everywhere you can. We’re talking on your website, in your shop, in email newsletters, on other platforms… Nobody has ever made a mental note to follow somebody later and then actually remembered. Help your current audience to strike while the iron’s hot.

Twitter tip No. 7

Post a variety of content – It’s great that you like the full back catalogue of Gandhi’s inspirational quotes, but you need to be adding something original to people’s’ newsfeeds too. If you come across relevant articles that you like, share them. Cool and relevant images? Share them. Retweet other people, maybe add in the occasional GIF (the internet loves GIFs), and your profile will be interesting before you know it.

Twitter tip No. 8

Realise it takes time – Once you start engaging with Twitter and keeping it consistent you should start seeing a difference. The thing is, it might not happen as fast as you want it to. Resist the urge to buy followers, because it’s always obvious. Resist the urge to start using ‘automated’ following programs, because it’s generally pretty inaccurate. Resist the urge to use automatic ‘thanks for following!’ DMs, because it’s a big turn off. There’s no shortcut better than posting consistently great content, sorry.

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We can’t wait to see what you get up to on Twitter – don’t forget to give us a follow at @GoHowNow, and keep an eye on the website for some awesome experts who want nothing more than to help you along the way.

You will need:

  • Your own website
  • Active social media channels
  • Existing network of followers/other professionals

Steps:

Connect everything

Make sure your social networks and website have been added to your HowNow profile. Add a link to your HowNow profile to your website and social media profiles. Let your existing network know what you’re up to as well, in case they’re up for it.

Make it pretty

People are shallow. Whenever you have to use an image, make sure it’s high quality and a good illustration of what people will actually be doing when they take one of your classes. Your website and social media platforms should also be well-designed and any pictures you use there should be of equally high quality.

Start sharing everywhere

Once you’ve got your class listed on HowNow, share it on your website and also on all of your social media profiles. Don’t forget to include a link so people know how to find you. Your network will be able to take your classes, but it will also enhance their perception of you as an expert in your field, so even if they’re not your future students it can make a good impression.

Keep sharing everywhere

once you’ve built up a bit of momentum by sharing your classes online, keep doing it. The easiest way to let people forget about you is to stop sharing your projects, so it’s definitely something to avoid. You might feel like you’re repeating yourself, but there’s so much content being shared online these days, that some people won’t have seen your first, second, or even third posts.

Promote your other projects

One of the bonuses of teaching a class through HowNow is that, for that hour, you have a captive audience. If you have other projects or products to promote, by all means feel free to do so. It’s another situation where having your website connected to your profile can work wonders. Once a student has been inspired by you, they know exactly how to find out more. They might even buy your products.

Congratulations! You’ve listed your first class on HowNow and you’ve been having a great time turning your passion into profit and inspiring people all over the world. You’ve done something awesome. But once you’ve launched a successful class, how can you take your business further and keep your followers engaged? It might be time to start teaching more classes. But how can you decide what else to list?

Level up 

If you were teaching an art class for beginners, try adding an intermediate or advanced level for those students who really want to progress. If you were teaching a very general class about a big topic you could go into specifics. Looking at the same ‘art class’ example you could also focus specifically on shading techniques or watercolours. Students will still be able to take your general class as a starter, but if you pique their interest they can concentrate on the specific aspect that interests them.

Be trendy

Maybe you’re the kind of person who has their finger on the pulse. In fact, if you spend basically any time of social media, you probably are. If so, keep an eye on what’s trending and plan classes around that. For example, if you teach cookery you might want to show off all of the ways you can cook a pumpkin, or if politics is your subject, now’s a great time to teach a class about how the US Government works.

Break down what you do

Take a really close look at exactly what it is you do and see if you can extract some more class ideas. If you teach people how to sew a cushion cover, then you could probably teach them how to do some basic clothing repairs. Teaching might also mean that you’re great at time management, so there could be another class opportunity in that. Maybe people love the brilliantly-designed studio you teach in, and you could branch out into classes about interior design. There are no rules about what you can start teaching, as long as you feel confident.

Ask your following

If you’ve cultivated a really keen following who’ve enjoyed their experiences with your other class then you should take advantage of them. In a nice way. Ask your followers what kind of classes they’d like to see you teach next and see what they come back with. The answer might be something you would never have thought about without their input.

A photo by Lacie Slezak. unsplash.com/photos/yHG6llFLjS0

Above everything else, you need to make sure the subject matter for your next class excites you. After all, you’re the person who has to sit there and talk about it again and again, so a passion for your subject matter is key. As you keep adding new classes keep sharing your content and using your social media channels, and you can keep growing your classes. We can’t wait to see what you come up with next!

There’s loads of brand new ways of marketing your business using the internet. Email marketing is a classic, though. While some companies have moved away from it in favour of advertising through social networks, we think it’s definitely still worth doing. But why should you care what we think? We put together a list of reasons you should probably consider email marketing if you don’t already do it.

Pretty much everyone has an email

When considering online marketing, Facebook is always a sound choice. They have 1.7 billion monthly active users worldwide. However, email greatly surpasses that with 2.5 billion users around the world. There’s a chance that some people in your demographic might not be on Facebook, but they’re very likely to have an email.

You can engage customers

Sending emails can open up a dialogue with your customer base. If you send messages from an email address they can reply to they’re likely to do so. It probably won’t happen so much that you feel inundated, but it’ll happen on occasion. Whether your email list have questions, comments, or complaints, it’s a great way to get feedback. You’re also contacting people who have at one point or other willingly (we hope) given you their email. That implies that they’re probably already interested in what you’re doing, which is a great place to start.

People expect promotions

Email has been commonplace for a lot longer than social networking. As such, the idea of receiving promotional messages is something we all expect and largely accept. At this point it basically feels the same as getting pizza leaflets through the door. Paid marketing through social networks like Facebook and Twitter has been around for a lot less time and is still seen by some as an annoyance, which means email can be the better option if you want to find a receptive audience.

You can personalise it

If you create a Facebook ad, for example, there are very prescriptive rules about what you have to have to include. The same can also be said of Twitter and Instagram. When you’re sending promotions directly to inboxes you have the freedom to present your company however you would like – the only restriction is the limit of your imagination. Although do avoid sending unsolicited giant files to people. Nobody likes that company.

There’s more chance of being seen

According to ReturnPath, 18% of emails were either blocked or undelivered last year. Similarly, 4% went straight to junk folders. That means 22% of emails don’t reach their destination. On the flip side, organic reach for a post on a Facebook page is likely to be less than 7%. That means that without spending money to promote your posts you run the risk of 93% of your fans missing your content. Basically, email can prove to be a much more cost-effective way of reaching more interested people.

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If you’re still on the lookout for a way to make great email newsletters, we recommend Mailchimp, which is versatile enough to do pretty much anything and also has a free subscription below a certain number of subscribers. We can’t wait to see what you come up with!