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For this article, we’re going to go ahead and assume you know the basics of online marketing. If not, you should make sure to check out our tips for increasing your Twitter follower numbers as well as this one. After all, we don’t want you to be doing half a job when it comes to social media. And we especially don’t want you to be doing half a job on our say-so.
It’s all very well to have great social media accounts for your brand, as well as engaging with other people and linking to sites you love. However if you’re relying on having a Facebook page and a Twitter account ticking over and nothing else, you might find that it’s difficult to speed up the growth of your channels or reach the engagement targets you set yourself.
We’ve put together a list of other things you should probably be thinking about. These options may not work for everybody, but they’re certainly a good place to start.

Paid ads

One of the main mediums that have proved to be successful in terms of promoting a brand online is paid advertising over social media. On Facebook you can choose your audience by age, location, interests, and even relationship status. It’s creepy as hell if you think about it too much. In fact, it’s best to focus on taking everything you know about your demographic and using that knowledge to build the perfect audience. You can choose what outcome you want, from gaining followers to getting clicks to a website. Twitter operates in a very similar way and, since you can set your own budget it’s definitely something worth experimenting with.

Twitter Cards

With just a few tweaks to the HTML of your site you can change how content looks when it’s shared on Twitter. That sounds complicated but there’s hundreds of tutorials for this online, or you might have a friend you can bribe. Or you could try learning some coding basics on HowNow. If you’re a photographer you can make sure your photo shows up front and centre when you share a link. If you’re selling physical products you can share a listing which features an image alongside the price. There are 9 different Twitter Card iterations to choose from, and the best thing is that if the public share your content it’ll show up the exact same way.

Competitions

If you want to foster a sense of community and get more engagement amongst your existing followers social media competitions are a good way to go. They’re also great for engaging your existing followers. It’s pretty simple – you offer a prize in exchange for a comment from a follower, and then pick a winner. That might be out of the hat or it might be based on merit, but either way it’s a great way to start a conversation. After all, engaged followers are much more likely to stick around.

Pay attention to analytics

Facebook, twitter, and most third-party CMS systems have inbuilt analytics which are can be incredibly useful. Did you post something that got a lot of engagement? Awesome. It’s probably worth posting similar stuff again. Have you noticed that there are times of day when you get more impressions? Again, that’s information you can use to dictate when you should be posting your best content.

Social media

These are just a few pointers, but the world of social media is vast and constantly changing. If there’s something we haven’t quite covered here, it might be worth getting one-on-one help to iron out any issues. Keep an eye on HowNow – we might have just the expert for you.

Twitter is a great platform to help you market your brand, show off your expertise, or find new contacts. It has a reputation for being the place people go to discuss the sandwich they had for lunch, but that’s doing it a disservice. After all, any opportunity to network is a worthwhile one, and Twitter has the added bonus of allowing you to work in your pyjamas. But how can you make Twitter work for you?

Twitter tip No. 1

Get Involved. It sounds obvious, but you’d be surprised. Twitter is a conversation, and not just an opportunity to post all of your opinions for the world to see. Reply to what people are saying, and get involved with conversations surrounding trending hashtags (for example #CraftHour). You might find that people with similar business to yours hold Twitter chats you can get involved in. And if not, you could even consider running one yourself.

Twitter tip No. 2

Use images and links. research shows that people engage more with Tweets that include images and/or links than they do with plain text. On a very basic level, it’s probably because there is actually something to engage with, but whatever the reasoning it’s a good thing to bear in mind. It also makes your profile page look more interesting to stalkers/prospective future clients.

Twitter tip No. 3

Know your audience. Who are you aiming to reach? That should influence the kind of content you share, the tone you use, and the people you follow. If you’re writing content for a new vegan cafe, it’s probably not worth sharing an image of the awesome steak sandwich you had for lunch. It’s a common-sense point, but it’s an easy place to start alienating people if you don’t have your audience in the forefront of your mind when you start posting.

Twitter tip No. 4

Consider using ads if you’re a business – If you’re ready to kick things up a notch, consider using ads on Twitter. You’ll be able to get your tweet into far more feeds than by just tweeting alone. Assuming that you know your audience and how best to appeal to them, it could pay dividends to make sure you appear in the newsfeeds of your target demographic.

Twitter tip No. 5

Tweet regularly. Twitter is the kind of place where both quality and quantity count. There are hundreds of tweets every day on the timeline, so if you want to attract attention you have to rise above the noise. Interesting tweets which get lots of interaction will help you do this, but the odd one or two here and there isn’t enough. Consistency is key. If you have to, investigate the use of a scheduling tool like Hootsuite, Buffer, or Sprout Social. We won’t judge you.

Twitter tip No. 6

Make sure people can find you – Social media is an immediate thing and if you have an existing off-Twitter following you should be making the most of it . Make sure you link to your Twitter everywhere you can. We’re talking on your website, in your shop, in email newsletters, on other platforms… Nobody has ever made a mental note to follow somebody later and then actually remembered. Help your current audience to strike while the iron’s hot.

Twitter tip No. 7

Post a variety of content – It’s great that you like the full back catalogue of Gandhi’s inspirational quotes, but you need to be adding something original to people’s’ newsfeeds too. If you come across relevant articles that you like, share them. Cool and relevant images? Share them. Retweet other people, maybe add in the occasional GIF (the internet loves GIFs), and your profile will be interesting before you know it.

Twitter tip No. 8

Realise it takes time – Once you start engaging with Twitter and keeping it consistent you should start seeing a difference. The thing is, it might not happen as fast as you want it to. Resist the urge to buy followers, because it’s always obvious. Resist the urge to start using ‘automated’ following programs, because it’s generally pretty inaccurate. Resist the urge to use automatic ‘thanks for following!’ DMs, because it’s a big turn off. There’s no shortcut better than posting consistently great content, sorry.

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We can’t wait to see what you get up to on Twitter – don’t forget to give us a follow at @GoHowNow, and keep an eye on the website for some awesome experts who want nothing more than to help you along the way.

So you’ve decided to become an Expert and start teaching classes through HowNow. We can’t say we blame you. It’s a great idea to earn some extra income and to build a brand for yourself. But how do you get started? The great news is that we’ve kept it simple. You just fill in a form and you’re good to go. However, there are a few super-easy tips you should know about to make sure you maximise your success on HowNow.

Success Tip 1:

Make sure the contact details on your profile are complete and keep them up-to-date. Hosts with a fully-completed profile (photo, contact number, email address) look much more organised and reliable than those with empty spaces.

Success Tip 2:

Be punctual! If you know that you are hosting a class, make sure that you are online at least 10 minutes before to ensure that you have the correct equipment, that you’re happy with your set up, and that your camera and mic are working.

Success Tip 3:

Practice makes perfect. If this is the first time that you are running an online class it’s worth practising the structure of your class with friends and family to find what best works for your activity. Run a practise session, gather their feedback and act on it.

Success Tip 4:

Pick an appropriate profile image. If you are an individual without a brand (yet) and are just hosting under your name, it’s best to use a clear, professional-looking photo of you so that our members can get an idea of who they’ll be seeing on their screen on the day of their class.

Success Tip 5:

Having positive reviews is a great way to increase your bookings. When you get started, it could be a good idea to get in touch with your existing followers and announce that this is a new service that you are offering. Give them a discount and then you can get their reviews. If you don’t have existing followers, don’t be put off. You might just have to do a bit more marketing to bring people in in the first instance.

Success Tip 6:

Make sure to fill in your Facebook, Instagram and Twitter handles on your profile so that we and our members can follow you on social media. We will also be able to tag you in any marketing features that you are in.

Success Tip 7:

Make sure that you feel comfortable using the How Now platform. It’s important to know how to manage your bookings to avoid any issues on the day of your session. We will offer demos for using the platform but it’s always good to practice before your first session.

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We can’t wait to see all of the awesome stuff you have to share on HowNow!

The awesome thing about freelance jobs is that there’s no application process. You don’t need to wait for permission to start calling yourself a writer, or a designer, or even that vaguest of titles – a consultant. It’s a perfect way to make some extra income, or to take the first step towards a new career. Of course, freelancing is a lot easier if you’ve actually got some money coming in. So where should you begin looking to find your first job?

Freelancer-specific websites

Sites like Freelancer and People Per Hour provide a place for freelancers to connect with potential customers. Generally, you create a listing that details the services you offer and the prices you expect, and clients will list what they’re looking for. It’s a great place to gather information about what’s out there, who your competition is, and what the going rate is. The downside is that if you’re newly self-employed you might find people with more experience competing for the same jobs.

Twitter

It might not be the first place you think of looking, but there are definitely job opportunities on Twitter. Learn any hashtags used in your specific industry and join the conversation. Even if you don’t get direct offers of work it’s still a great place to prove yourself to be the expect we know you are about your chosen industry.

Linkedin

Keep an eye out on Linkedin. You might have mutual connections who you could get in touch with if you know they might be looking for something or have worked with freelancers in the past. There’s also lots of people sharing lots of content. If you catch someone sharing an article about change and you could help them to make it a reality, speak up! You never know where it could lead.

Your local area

Sometimes it’s good to put the screens down for a while and take a trip around your local area. You might find local businesses who are in need of your help. They might not know that yet, but you’re a kick-ass freelancer who can promote yourself, so you’ll soon make them realise. Maybe there’s a local shop who need a website, or a restaurant having a PR crisis. Take advantage of your own local knowledge and use that to sell your services.

Advertising

If you’ve got a facebook page or the knowhow to launch a Google adwords campaign you could always bring people to you instead of approaching them. Make sure to keep it snappy, and try to target the kind of companies you’d really aspire to work with, so that if they do approach you you’re prepared to pitch them with passion.

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Of course, finding work is only one of the challenges to being a freelancer. For more in-depth help don’t forget to check out what’s on offer on HowNow.